Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Transportation and Logistics advertisers in Australia saw a year marked by unusually sharp CPC swings against a steady-softening global backdrop. Costs sat well below the market through late Q4, erupted in January, then fell to a deep trough by March before settling into a modest rebuild by September. On average, Australia ran cheaper than the global benchmark, but with far greater month-to-month volatility and dramatic outliers. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Australia compared to the global benchmark.
The period begins at $0.88 CPC in November 2024 and ends at $0.73 in September 2025, a 17% decline across the observed window. The average CPC for Australia landed at roughly $1.00, about 17% below the comparable global average of $1.21.
Extremes defined the narrative. January 2025 recorded the high at $2.54—more than 12x the March 2025 low of $0.21. Between observed months, absolute changes averaged $1.25, signaling sharp swings relative to the global benchmark’s much tighter month-to-month moves (~$0.05 on average). The largest single swing appeared from January to March (down 2.33 points), underscoring the whiplash that characterized Q1.
By month:
Q4 typically tightens competition, yet Australia’s CPCs softened through year-end—averaging $0.76 across November–December, well below global levels. The surge arrived a month later: January spiked markedly before reversing just as quickly into March, when CPCs fell to the period’s floor. By late Q3 (September), costs had climbed back toward $0.73, indicating a partial normalization from the Q1 extremes.
Globally, CPCs moved in a gentler, downward slope over the same stretch, easing from $1.45 in November 2024 to $1.04 by September 2025.
Across the same months, Australia averaged $1.00 versus the global $1.21—about 17% cheaper overall. The monthly gap swung widely:
The global trend eased roughly 28% from November 2024 to September 2025, whereas Australia’s observed window declined 17%—but with far more pronounced spikes and dips. At its narrowest, Australia trailed by 29% (September); at its widest, it ran 125% above (January) and 82% below (March).
Taken together, these Facebook Ads benchmarks highlight CPC trends for Transportation and Logistics in Australia: generally lower country-specific ad costs than the global average, punctuated by extreme Q1 volatility. Understanding CPC performance—alongside broader CPM analysis and CTR performance context—helps frame industry ad performance patterns for Transportation and Logistics in Australia against global norms.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app