Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Transportation and Logistics advertisers in Australia saw a year defined by extremes in Facebook Ads CPC. Across the three observed check-ins in 2025, CPC swung from a January spike to a March trough, then partially rebounded by September. Despite these sharp moves, the period’s average CPC in Australia landed near the global benchmark, masking a highly volatile path. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Australia compared to the global benchmark.
CPC for Australia’s Transportation and Logistics campaigns started high at 2.54 in January 2025, collapsed to 0.21 in March, and recovered to 0.73 by September. The three-month average was 1.16, essentially in line with the global 2025 average of 1.13. The peak-to-trough range was wide: a 2.33-point slide from January to March (−92%), followed by a +255% rebound from March to September, ending the period 71% below January’s level.
By comparison, the global CPC trend moved within a tight corridor. The global median averaged 1.13 for 2025, with a low of 1.06 in December and a high of 1.32 in November. Month-to-month moves globally averaged just 0.06 points, versus an average 1.43 points between Australia’s observed check-ins—signaling far greater volatility in Australia’s Transportation and Logistics CPC during the months captured.
Globally, CPCs were relatively steady through Q1–Q3, then showed a pronounced late-year surge in November (1.32) before easing in December (1.06). Australia’s observed pattern diverged: an early-year peak followed by a deep Q1 trough, with a modest recovery by early Q4.
Relative to the global benchmark, Australia oscillated from well above market to comfortably below:
Across the three observed months, Australia averaged 1.16 versus 1.12 for the same global months, but the path was far choppier. The narrowest gap appeared in September (−33% to global), while the widest positive and negative gaps came in January (+126%) and March (−82%), respectively. In contrast, the global curve rose modestly into Q4, spiked in November, and cooled into December—an orderly pattern compared to Australia’s swings.
In sum, Facebook Ads CPC trends for Transportation and Logistics in Australia were marked by dramatic month-to-month variability—peaking in January, troughing in March, and stabilizing by September—yet averaged close to the global benchmark. For marketers tracking Facebook Ads benchmarks, these country-specific ad costs illustrate how industry ad performance in Australia can diverge from global CPC trends even when the averages align, complementing broader views that also consider CPM analysis and CTR performance. Understanding CPC benchmarks for Transportation and Logistics in Australia helps contextualize market-level costs against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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