Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Transportation and Logistics advertisers in Australia saw cost-per-click swing dramatically across the observed period, averaging lower than the global benchmark but with outsized spikes and troughs. Most months tracked below worldwide CPC norms, punctuated by a sharp January surge and a deep March reset that reshaped the year’s trajectory. The result: country-specific ad costs that were generally leaner than global levels, but far more volatile.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Australia compared to the global benchmark.
Across the five months captured, Australia’s CPC for Transportation and Logistics averaged $1.00, versus a $1.21 global average over the same months—about 17% lower. The series opened at $0.88 in November 2024, dipped to $0.65 in December, spiked to $2.54 in January 2025, then fell to a yearly low of $0.21 in March before stabilizing to $0.73 by September. That’s a 12x swing between the January high and March low. The median CPC landed at $0.73.
Volatility was the defining feature. Month-to-month movement across the observed points averaged a 1.25 change in CPC for Australia, versus just 0.10 for the global benchmark over the same timeline—an order of magnitude more choppy. Four of five months sat below the global level; only January rose above, and by a wide margin.
Key beats:
From the first to the last observed point (Nov to Sep), Australia’s CPC eased 17% (from $0.88 to $0.73), while the global benchmark fell 27% over the same window (from $1.44 to $1.05).
The pattern hints at a softer Q4 in Australia, followed by a Q1 whiplash. December was subdued, then January vaulted to the peak before a deep March trough reset the year’s pricing. By early Q3 (September), CPC regained some altitude versus March but remained below both its November start and the global comparison point.
By contrast, global CPC trends were steadier: after a gradual easing through midyear—hovering narrowly between about $1.07 and $1.13 from April to August—the benchmark saw a Q4 lift, advancing from $1.08 in October to $1.27 by November. The global rhythm shows a contained band through most of 2025, with a late-year uptick typical of increased competition.
Australia ran below market on average (−17% vs global across the matched months), but with much sharper swings. The gap was narrowest in September (−30%) and widest in January, when Australia’s CPC surged 124% above the global median. In the remaining months, Australia trailed by 39% in November, 49% in December, and 82% in March.
The global trend slipped steadily across the Nov-to-Sep span (−27%), while Australia’s path was choppier (−17% overall but with extreme intra-period variance). Volatility in Australia outpaced the benchmark roughly 12-to-1, reinforcing that country-specific dynamics drove CPC far more than the broader market’s gradual drift.
Overall, Facebook Ads benchmarks for cost-per-click in Transportation and Logistics show Australia running leaner than the global average but with higher variance—marked by a January spike and a March reset—against a steadier worldwide backdrop. Understanding CPC trends and country-specific ad costs for Transportation and Logistics in Australia helps frame industry ad performance and compare it to global CPC analysis and broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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