Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Transportation and Logistics advertisers in Australia saw a year marked by sharp pivots in cost per click, swinging from premium pricing in January to deep discounts by March, then stabilizing at a mid-range level by September. Compared to the global Facebook Ads benchmarks, the Australian series was notably more volatile, with one of the steepest month-to-month shifts in the dataset. Meanwhile, the global market moved in a tighter band, cresting in November before easing into December.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Australia compared to the global benchmark.
Across the observed checkpoints in 2025, Australia’s Transportation and Logistics CPC averaged about 1.16, ranging from a high of 2.54 in January to a low of 0.21 in March, with a rebound to 0.73 by September. The arc was dramatic: CPC fell roughly 2.33 points from January to March, then more than tripled from March to September. From start to end (January to September), CPC finished about 71% below its opening level, signaling a pronounced reset in pricing.
By comparison, the global CPC trend for all industries in 2025 averaged 1.13. It began the year near 1.12 in January, hovered in a narrow 1.10–1.15 corridor through October, spiked to 1.32 in November, and ended at 1.05 in December. The global range across the year was 0.26 points (December low to November high), far tighter than Australia’s 2.33-point spread across the three observed months.
Volatility underscored the divergence. Month-to-month movement in Australia (across the observed intervals) averaged about 1.43 points, versus 0.06 points globally—around 24 times more turbulent than the market baseline.
The global rhythm followed familiar CPC trends: relatively steady through Q1–Q3, a competitive run-up into November, and a pullback in December. Australia’s Transportation and Logistics sequence cut a different path. January’s premium CPC suggests elevated early-year costs, followed by a deep March trough. By September, CPC had recovered into a mid-band level but remained below the global median for that month.
In practical terms: January was the outlier high, March was the standout low, and September represented a stabilization phase between those extremes. The cadence lacked the global Q4 surge, though the September reading hints at normalization after the early-year reset.
Against the global benchmark, Australia’s Transportation and Logistics CPC alternated between extremes:
On average, Australia’s observed CPC (1.16) aligned closely with the 2025 global average (1.13), but the path was far choppier. The global trend was steady (+16% peak in November before a December drop), while Australia’s line was defined by a sharp early decline and a gradual rebound.
These Facebook Ads benchmarks highlight CPC trends for Transportation and Logistics in Australia: a year of pronounced swings against a relatively stable global backdrop. Understanding cost-per-click dynamics for this industry in Australia—set against worldwide CPC analysis—helps quantify country-specific ad costs and situate industry ad performance within the broader global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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