Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Canada’s Transportation and Logistics CPC spent the year moving in wide arcs around a much steadier global market. While the global Facebook Ads benchmark hovered close to 1.14 throughout the period, Canada’s category averaged just 0.65 — markedly lower, but far more volatile. A dramatic January spike was followed by deep troughs in February and June, a late-summer rebound, and a Q4 lift into November. Only one month sat above market; most months were well below. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Canada compared to the global benchmark.
The period opened at 0.41 in December 2024 and closed at 1.00 in November 2025, a net rise of roughly 142%. The headline, however, is the path: January spiked to the annual high of 2.00, then CPC plunged to 0.16 in February and set the annual low at 0.15 in June. The full-year average for Canada landed at 0.65, with a wide range from 0.15 to 2.00.
Monthly swings were pronounced. The jump from December to January was +386%, followed by a −92% reset in February. Momentum rebuilt in spring (+269% from March to April, +28% into May), then collapsed again in June (−84% month-over-month). A late-summer recovery saw +235% from July to August, softening in September (−23%) and October (−44%), before a strong Q4 lift of +162% into November. Volatility averaged a 0.62-point move per month — far sharper than the global benchmark’s 0.05.
Seasonally, the category showed a whipsaw Q1: an outlier January followed by a deep February reset. Q2 mixed modest gains (April and May) with June’s abrupt low. Q3 brought a rebound in August (0.88) and a still-elevated September (0.68), consistent with late-summer demand in many country-specific ad costs. Q4 followed familiar CPM/competition dynamics for the broader market: October softened, then November rose to 1.00 as seasonal intensity picked up.
Relative to Facebook Ads benchmarks globally, Canada’s Transportation and Logistics CPC ran lower almost all year. The category averaged 0.65 versus the global 1.14 — about 43% below. Only January cleared the global line (+77% above), while eight of twelve months were 30–80% below global CPC levels. At its narrowest discount, Canada was roughly 19% under the benchmark (May and August). At its widest, it sat 86% below (June). The global trend was tightly banded between 1.07 and 1.32, rising about 4% from December to November with a clear November peak, while Canada’s curve was choppier, with recurring spikes and resets throughout the year.
In summary, Facebook Ads CPC trends for the Transportation and Logistics industry in Canada were consistently below the global benchmark but considerably more volatile, punctuated by a January surge, midyear troughs, and a Q4 lift. Understanding cost-per-click benchmarks for Transportation and Logistics in Canada helps teams gauge industry ad performance and compare country-specific ad costs to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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