Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Transportation and Logistics advertisers in Canada experienced a year of unusually low — and unusually choppy — Facebook Ads cost-per-click. Across 2025, CPC trends in Canada averaged 0.61, sitting well below the global benchmark near 1.13. The year opened with a rare premium in January before dropping sharply through late winter, rebounding into late spring and late summer, and then easing again into Q4 with a pronounced December trough. Volatility was the defining characteristic: sharp month-to-month swings and a wide range separated the Canadian market from steadier global Facebook Ads benchmarks.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Canada compared to the global benchmark.
CPC in Canada started at 2.00 in January — the annual high — then fell to a winter low of 0.16–0.20 in February and March. A spring lift carried the metric to 0.72 in April and 0.92 in May, before a June dip to 0.15. The market regained momentum in late summer, reaching 0.88 in August and holding in the 0.68–0.69 range across September and November. December marked the annual low at 0.08.
Across the period, Canadian CPC averaged 0.61, ranging from 2.00 in January to 0.08 in December — a range of roughly 1.92 points. Month-to-month volatility averaged 0.49 points, reflecting sharp swings such as May to June (−0.77) and July to August (+0.62). By comparison, the global trend moved within a tighter corridor (roughly 1.05 to 1.32) and averaged a modest 0.06-point monthly swing.
The pattern diverged from typical CPC seasonality. Rather than a softer Q1 and steady build into Q4, Canada posted a January spike and then a February–March trough. Spring brought a notable rebound, with May marking the local peak for the midyear period. After a brief June reset, late summer strengthened again, culminating in August’s 0.88. Q4 did not follow the global premium: November remained moderate at 0.69, and December collapsed to 0.08, underscoring a year that ended far below where it began.
Globally, CPCs were steadier through the first three quarters, with a familiar peak in November (1.32) and a December pullback (1.05). Canada’s late-year softness ran considerably deeper than that broad pattern.
Relative to the global benchmark, Canada’s Transportation and Logistics CPC underperformed in nearly every month. The annual average of 0.61 was about 46% below the global 1.13. January was the single exception, running about 79% above the global level (2.00 vs. 1.12). From February onward, Canada trailed by sizable margins: roughly 86% lower in February and June, 36–38% lower in April and September, and about 20–22% lower in May and August. November sat 48% below the global surge (0.69 vs. 1.32). The widest gap came in December, when Canada fell roughly 92% under the global CPC.
Trend shape differed as well. The global line rose gently across the year and spiked in November (+16% from January to November), then eased in December (−6% from January to December). Canada moved far more erratically and ended the year down about 96% from January. On a volatility basis, Canada’s month-to-month changes were about eight times larger than the global benchmark (0.49 vs. 0.06 points).
As a snapshot of Facebook Ads benchmarks, these CPC trends highlight how country-specific ad costs can diverge meaningfully from global averages. Understanding cost-per-click dynamics for Transportation and Logistics in Canada — and how they compare to the global CPC trendline — helps frame industry ad performance within broader market patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app