Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The early-year read for Facebook Ads benchmarks in Transportation and Logistics shows New Zealand starting 2025 with notably elevated cost pressure. In January, cost per click (CPC) landed at $2.54 for Transportation and Logistics in New Zealand, more than double the global market’s $1.12 in the same month. Against a global backdrop that typically stabilizes in January after Q4 turbulence, New Zealand’s point-in-time CPC looks high relative to worldwide CPC trends and country-specific ad costs.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in New Zealand compared to the global benchmark.
With one month of in-market data, the New Zealand storyline is a sharp, elevated starting point: $2.54 CPC in January. By contrast, the global benchmark across 2025 averaged $1.13, with a low of $1.06 in December and a high of $1.32 in November, a $0.26 spread (about a 23% band around the average). Month-to-month global volatility averaged roughly $0.06, mostly steady through the year with a pronounced Q4 swing.
January sets the tone: New Zealand’s $2.54 sits 2.26x above the global January median (+126%). It also stands 93% higher than the global annual peak of $1.32 in November, placing New Zealand’s Transportation and Logistics CPC above the top of the global range. While one month doesn’t define a trend, the magnitude of the difference is clear.
Globally, the narrative moves from a stable first half (mostly $1.09–$1.15) to a Q4 surge, peaking at $1.32 in November, before a reset to $1.06 in December. From January to December, the global series finishes about 6% lower, underscoring a year that was calm until Q4 competition tightened auctions.
Seasonality in Facebook Ads CPC typically shows softer engagement costs in early Q1, firmer pricing into late Q3, and intensified competition in November with a subsequent December cooldown. The 2025 global benchmark follows that rhythm: a modest lift through spring and summer, a notable November spike, and a December retreat.
New Zealand’s January CPC for Transportation and Logistics enters that seasonal arc at a much higher level than the global January norm. With only a January read, local month-to-month dynamics are not visible, but the positioning suggests a higher cost floor at the start of the year relative to global CPC trends.
Understanding Facebook Ads cost-per-click benchmarks for Transportation and Logistics in New Zealand helps teams interpret CPC trends alongside broader CPM analysis and CTR performance, situating industry ad performance against the global pattern. This snapshot shows New Zealand’s CPC starting 2025 well above worldwide levels, a useful reference point for evaluating country-specific ad costs in the Transportation and Logistics category.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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