Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The headline: cost per click for Transportation and Logistics in Norway opened 2025 at a premium. In January, CPC registered 2.54 USD — roughly 2.27x the global median for the month. That single reading stands out against a global market that swelled into a Q4 peak and then cooled sharply into year‑end and early Q1. Where the world saw a spike-and-retrace pattern, Norway’s Transportation and Logistics CPC began the year well above market levels.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Norway compared to the global benchmark.
For Norway’s Transportation and Logistics category, the available data point is January 2025 at 2.54 USD CPC. In isolation, it signals elevated country-specific ad costs versus Facebook Ads benchmarks globally.
The global baseline across 2025 presents a fuller narrative. CPC averaged about 1.13 USD for the year, ranging from a low of 1.05 USD in December to a high of 1.32 USD in November. January 2025 started at 1.12 USD and climbed gradually through the year, reaching the November high (+17% versus January), before dropping 20% month over month into December. The cooldown continued into January 2026, where CPC fell further to 0.85 USD.
Volatility was modest most of the year, with average absolute month‑to‑month movement of roughly 0.06 points (about 5% relative to the 2025 average). The outsized shifts clustered in Q4: a sharp lift from October to November (+0.19) followed by a steep retracement into December (−0.26).
Against that backdrop, Norway’s January 2025 CPC of 2.54 USD not only exceeded the January global median by about 127%, it also stood approximately 93% above the global annual peak in November.
Global CPC trends followed a familiar rhythm. Mid‑year levels were steady, mostly oscillating between 1.09 and 1.15 USD from March through October. The market then accelerated into November as auction pressure rose, before softening in December and easing further into January — a pattern consistent with heightened Q4 competition and lighter early‑Q1 pricing.
With only a single month observed for Norway’s Transportation and Logistics, local seasonality cannot be inferred. What’s clear is that the January reading sat well above the global rhythm, despite January being a globally softer month.
Understanding Facebook Ads cost‑per‑click benchmarks for Transportation and Logistics in Norway highlights how country‑specific ad costs can diverge from global CPC trends. This snapshot shows Norway starting 2025 at a notably elevated CPC versus the worldwide benchmark, offering a clear reference point for industry ad performance in the Norwegian market.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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