Facebook Ads CPC Benchmarks for Transportation and Logistics in Philippines

Introduction

The first signal from the Philippines’ Transportation and Logistics market lands with force: January 2025 CPC printed at 2.54, more than double the global benchmark and higher than any single month in the worldwide series. Globally, Facebook Ads benchmarks for CPC spent most of the year in a narrow band before spiking in November and resetting in December. Against that rhythm, the Philippines’ opening read looks elevated and unusually costly on a per‑click basis for this industry.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in the Philippines compared to the global benchmark.

The story in the data

• Philippines (Transportation and Logistics): The period opens with a single observation—January CPC at 2.54. With only one month available, we cannot infer a local trend, but the level itself is telling when set against global CPC trends.
• Global baseline: Median CPC averaged about 1.13 across 2025, ranging from a low of 1.06 in December to a high of 1.32 in November. The year began at 1.12 in January, climbed gradually, peaked sharply in November (+17% vs. January), and then fell to 1.06 in December (−20% vs. November, −6% vs. January).
• Volatility: Month-to-month absolute movement in the global series averaged 0.059 points. Most shifts were small through October (typical monthly wiggles of 0.01–0.03), with the standout swings concentrated in Q4: October to November (+0.19) and November to December (−0.26).

Placed in this context, the Philippines’ January CPC of 2.54 is:

• About 126% above the global January median (1.12).
• Roughly 124% above the global annual average (1.13).
• About 93% above the global monthly high (1.32 in November).

Seasonal and monthly dynamics

Globally, CPC trends for Facebook Ads in 2025 showed a stable corridor from January through October, hovering between 1.09 and 1.15. That steady stretch gave way to a classic Q4 pattern: a sharp cost lift in November followed by a December reset. In other words, the global market experienced a gentle rise, a late-year surge, and then a pullback into the year-end trough.

With only January visible for the Philippines’ Transportation and Logistics industry, local seasonality cannot be mapped. What can be said is that the Philippines’ January print sits far above the global “normal” range seen across most months, and even above the typical Q4 competition spike reflected in the baseline.

Country vs. Global

Relative to the global benchmark, the Philippines’ Transportation and Logistics CPC is distinctly above market:

• In January specifically, the Philippines’ CPC (2.54) is approximately 2.26x the global January level (1.12).
• Against the global annual median of 1.13, the Philippines’ single data point is roughly 2.24x.
• Even when compared to the global peak month (November at 1.32), the Philippines’ January level is still about 1.93x higher.
• While the global series exhibits modest volatility for most of the year (average monthly change ~0.06 points), local volatility for the Philippines cannot be gauged from a single observation.

Closing

In short, Facebook Ads CPC benchmarks for Transportation and Logistics in the Philippines start the year at an elevated level versus worldwide norms—well above both the global average and the global peak month. Understanding these country-specific ad costs within broader CPC trends helps contextualize industry ad performance in the Philippines against global patterns.