Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The cost-per-click story this period is a slow, steady easing from a high fourth quarter into softer mid-year costs. Against the global benchmark, Facebook Ads CPC trends show a clear downshift, with brief rebounds that don’t break the broader slide. For Transportation and Logistics in the Philippines, in-market monthly medians weren’t recorded in this window, so the global curve sets the directional frame for country-specific ad costs and seasonality.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in the Philippines compared to the global benchmark.
Globally, median CPC started at 1.47 in November 2024 and finished at 0.95 in September 2025, a 35% decline end to end. The period averaged 1.14, with a median of 1.12, signaling that most months sat modestly below the average. The high watermark came in November (1.47), while the low registered in September (0.95), a range of 0.52 over the year.
The first two months saw sharp step-downs: -12% from November to December (1.30), and another -12% into January (1.14). After a gentle drift in early Q1 (February at 1.12), March ticked up to 1.15 before the trend resumed lower. April (1.12) and May (1.11) nudged down, and June marked a firmer drop to 1.03. A mid-summer pause lifted CPC slightly in July (1.05) and August (1.06), before a near-10% slide into September (0.95). Month-to-month volatility averaged 0.06 points, with the largest moves clustered in the early declines (November→December, December→January) and a late drop in August→September. The overall slope equates to roughly -0.05 per month across the period.
Quarterly averages show the downshift in relief: Q1 2025 at 1.14, Q2 at 1.09, and Q3 at 1.02. Compared to the partial Q4 2024 average (November–December) of 1.39, Q3 levels were about 26% lower.
The pattern aligns with familiar seasonal pressure: elevated CPCs in late Q4, gradual normalization through Q1, and softer costs running into mid-year. The mild rebounds in March and again in July–August did not reset the trajectory; they punctuated it. Performance typically softens through Q4 as competition rises, with engagement and pricing often rebalancing in early Q1—reflected here as a settling of CPC before renewed easing into Q2 and Q3.
For Transportation and Logistics in the Philippines, no monthly medians were captured for this period, so a precise gap-to-market cannot be quantified. As a benchmark reference, the global series suggests early-year CPCs clustered around 1.12–1.15, with late-summer into September trending near 0.95–1.06. Relative to these Facebook Ads benchmarks, the Philippines may experience similar seasonality—higher in late Q4, then progressively lighter through mid-year—but the magnitude versus global levels remains unobserved in this window.
Understanding Facebook Ads CPC benchmarks for Transportation and Logistics in the Philippines—anchored to the global CPC trends—helps contextualize country-specific ad costs and compare industry ad performance to broader market patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app