Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Spain’s Transportation and Logistics market opened 2025 with unusually high cost-per-clicks, then reset sharply and kept easing into summer. CPC fell from $2.54 in January to $0.63 by July across the observed months, a 75% decline that swung the market from well above the global benchmark to notably below it. The global baseline, by contrast, held near $1.12 for most of the year before its typical late-year lift.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Spain compared to the global benchmark.
Across January, May, June, and July 2025, Spain’s Transportation and Logistics CPC averaged $1.23, with a wide range from a $2.54 high in January to a $0.63 low in July (a spread of $1.91). The sequence shows a stepwise reset: January to May dropped 56% ($2.54 to $1.11), May to June fell another 40% ($1.11 to $0.66), and June to July eased a further 5% ($0.66 to $0.63). The average step change across observed intervals was 0.64 points—materially more volatile than the global baseline.
By comparison, the global CPC benchmark for 2025 averaged about $1.13, moving within a much tighter band for most of the year. From January to July, the baseline ranged from roughly $1.09 to $1.15, with month-to-month shifts averaging just 0.02 points in the first half and 0.06 points across the full year.
The Spanish Transportation and Logistics curve shows an early-year peak and a mid-year deflation, settling into a summer trough around $0.63–$0.66. This contrasts with the global rhythm, where CPCs stayed steady near $1.12 through midyear and historically lift into Q4, a pattern reflected by a global November high around $1.32 in 2025. The result is a Spain-specific arc that front-loads cost intensity into January before easing into a comparatively low-cost midyear environment.
Spain began the year well above market: January’s $2.54 was 126% higher than the global $1.12. The gap then narrowed dramatically—by May, Spain had slipped just 4% below the global benchmark ($1.11 vs. $1.15). Through early summer the discount widened: Spain ran 40% below global in June and 43% below in July. Over the observed span, Spain’s trend was distinctly choppier (−75%) compared with the global baseline’s essentially flat movement from January to July (about −2%). At its narrowest, Spain tracked within 4% of the global CPC; at its widest, it was 126% above in January and 43% below by July.
Taken together, these CPC trends highlight a year that started expensive and normalized quickly for Transportation and Logistics in Spain, diverging from the steadier global pattern and underscoring pronounced country-specific ad costs. Understanding Facebook Ads benchmarks for cost-per-click in the Transportation and Logistics industry in Spain helps marketers read industry ad performance versus global norms and frame CPC analysis in a broader context.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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