Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Transportation and Logistics brands in Sweden entered the year with unusually high click costs. In January 2025, Sweden’s median Facebook Ads CPC printed at $2.54 — more than double the global median. While the worldwide benchmark moved within a tight band for most of the year and then swung sharply around the holidays, Sweden’s snapshot begins at a clear premium. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Sweden compared to the global benchmark.
The Swedish data point we have — January 2025 at $2.54 — sits well above the broader market. Against the global January median of $1.12, Sweden opened 127% higher, or roughly 2.27x. It also towers over the global annual average for 2025 ($1.13) and even outpaces the global yearly peak in November ($1.32), coming in about 93% higher than that seasonal high.
Looking across the global series to frame the context: median CPC averaged $1.13 over 2025, ranging from a low of $1.05 in December to the November spike at $1.32. Ten of the twelve months held tightly between $1.09 and $1.15, underscoring a relatively steady market before Q4 disruptions. Into 2026, the global median stepped down further to $0.85 in January, a 25% slide from January 2025 and 20% below December 2025, signaling a broad reset after peak-season intensity.
Month-to-month, global volatility averaged roughly $0.07 per click, with the sharpest movements around the holidays: +$0.19 from October to November, then −$0.26 into December, followed by another −$0.21 drop into January 2026.
The global CPC trend reveals a familiar rhythm: a steady, modestly rising line through early Q3, a pronounced lift in November as competition heats up, and a sudden comedown in December, extending into a softer January. The core of 2025 stayed remarkably stable, with CPC trends clustering around $1.10–$1.15 before the Q4 surge and release. Sweden’s Transportation and Logistics CPC enters this landscape at a high January watermark, though the single-month view limits visibility into its own seasonal cadence.
Compared to the global benchmark, Sweden’s Transportation and Logistics CPC in January 2025 was markedly above market: 127% higher than the worldwide median that month. The gap is wide even against the global high watermark — Sweden’s January level sat roughly 93% above the global November peak and 139% above the global January 2026 trough. While the global line was relatively calm for most of the year and then choppy into Q4 and early Q1, Sweden’s available data point signals country-specific ad costs that are materially elevated for this industry.
In sum, Facebook Ads CPC trends show Transportation and Logistics in Sweden starting 2025 at a premium relative to global benchmarks, against a worldwide pattern of midyear stability, a November spike, and a pronounced reset into January. Understanding Facebook Ads CPC benchmarks for Transportation and Logistics in Sweden helps marketers read country-specific ad costs against global patterns and assess how industry ad performance diverges from the broader market.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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