Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Across the year-long window, Transportation and Logistics CPCs ran well below the global median for most months before a sharp late-stage run-up. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries compared to the global benchmark.
Cost-per-click (CPC) for Transportation and Logistics started at $0.36 in July 2025 and finished at $1.18 in July 2026 — a gain of roughly 230% from start to finish. The monthly series averaged about $0.51, with values ranging from a low of $0.29 (August 2025) to a high of $1.18 (July 2026). Volatility was meaningful: absolute month-to-month moves averaged roughly $0.18, about 35% of the mean CPC, driven by several sharp swings (notably a drop from March to April and a large jump into June).
Key monthly moments: an early-year trough series (Aug–Dec 2025) kept CPCs clustered around $0.30–$0.57, a mid-March 2026 peak near $0.67 briefly retreated to $0.30 in April, then momentum accelerated into a pronounced spike in June ($0.96) and the year’s high in July ($1.18).
The rhythm shows two regimes: a relatively quiet, low-cost period through most of H2 2025 and early 2026, followed by pronounced late-spring to midsummer escalation. Typical seasonal markers in the baseline (global) data show a Q4 lift, but Transportation and Logistics CPCs did not mirror a consistent Q4 peak — November 2025 stayed low relative to the global spike. Instead, the most sustained lift occurred between May and July 2026, with the largest single-month rise in May→June and a continuation into July.
Against the global benchmark, Transportation and Logistics CPCs were materially lower for 12 of 13 months. The global (baseline) average across the same period was about $1.05 per click versus the industry’s $0.51 — roughly a 50% gap. The narrowest relative difference occurred in June 2026, when Transportation and Logistics CPCs were only about 13% below the global level; the widest gaps were in August 2025, November 2025 and April 2026 (around 70–73% below global). July 2026 was the sole month where Transportation and Logistics CPCs exceeded the global median (about 53% above baseline that month), reflecting the late surge.
Understanding these dynamics frames how Transportation and Logistics compares to broader Facebook Ads benchmarks and the larger landscape of CPC trends, CPM analysis, CTR performance, and country-specific ad costs when looking at industry ad performance across All countries.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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