Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Transportation and Logistics cost-per-click (CPC) ran materially below the global benchmark for most of the 13‑month window, but finished with a dramatic spike that flipped the narrative. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in all countries available compared to the global benchmark.
CPC for Transportation and Logistics began at roughly $0.41 in June 2025 and closed at $1.40 in June 2026 — a +244% move from start to finish. Across the period the average (mean) CPC was about $0.49 per click, while the median was near $0.41, signaling a right‑skew driven by the late‑period surge. The year’s low arrived in August 2025 at about $0.29; the high was June 2026 at $1.40. Notable monthly moves included a steady decline through July–August 2025 into the sub‑$0.30 range, a rebound into fall (October 2025 ≈ $0.57), a peak in March 2026 near $0.68, a sharp dip in April 2026 to roughly $0.30, and then the large jump into June 2026. These swings produced a wide range (≈$1.11 between trough and peak) and a mean monthly absolute change of roughly $0.20.
The series displays clear rhythm: softer mid‑summer engagement in July–August, a rise into October, a quieter early winter, and a spring uptick that briefly accelerated into March 2026. April 2026 registered a material pullback before the sudden June surge. Where many markets show heavier Q4 competition, Transportation and Logistics here had a modest October high and a pronounced March spike — then atypical volatility into late spring. The late‑period surge creates an asymmetric seasonal profile, with a long tail of low CPCs interrupted by concentrated high‑cost months.
Compared to the global baseline (average CPC ≈ $1.07 across the same months), Transportation and Logistics CPCs were materially lower for most of the year — about 54% below the global average on mean terms. Monthly volatility amplified the gap: the Transportation and Logistics series averaged ≈$0.20 month‑to‑month absolute moves versus ≈$0.07 for the global benchmark, making it nearly three times more volatile. At its narrowest point the gap tightened (June 2026) when Transportation and Logistics rose about 31% above the global CPC; for most months the industry ran well below market levels.
Understanding Facebook Ads cost-per-click benchmarks for Transportation and Logistics across all countries available clarifies how industry ad costs diverged from global patterns, highlighting pronounced volatility, a low median CPC through most months, and a late surge that reshaped the annual picture.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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