Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Transportation and Logistics advertisers in the United Arab Emirates ran on markedly lower cost-per-clicks than the global Facebook Ads benchmarks, with one dramatic exception. Across December 2024 through August 2025, median CPC in the United Arab Emirates averaged $0.57 versus a $1.13 global average — roughly 50% lower. The period opened with an ultra-low December, spiked sharply in January, and then settled into a mid-year rhythm with alternating lifts and pullbacks. Volatility was a defining feature, with month-to-month moves far steeper than the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in the United Arab Emirates compared to the global benchmark.
The series starts at a trough: December 2024 posted a median CPC of just $0.05, the period low. January 2025 then surged to $2.14 — the period high and the only month above $2. From there, CPC retrenched and stabilized: February through May held between $0.21 and $0.41, with the period median landing at $0.37 and the overall average at $0.57.
Mid-year brought more movement. June climbed to $0.72, July cooled back to $0.25, and August rebounded to $0.65. Over the nine months, absolute month-to-month changes averaged 0.68 points, a choppy profile driven by the December-to-January jump of 2.09 points and subsequent see-sawing. For context, the comparable global series moved by just 0.03 points on average each month.
Range and dispersion were wide in the United Arab Emirates: CPCs spanned $0.05 to $2.14, with six of nine months below $0.50 and three months above $0.65. From December’s low to August’s finish, CPC increased by roughly 1,235%, underscoring the outsized swings embedded in the period.
Seasonally, the pattern diverged from typical global rhythms. While global CPCs often firm in late Q4 and soften in early Q1, the United Arab Emirates saw the opposite: an unusually low December followed by a January spike. Spring months (March–May) were comparatively steady, clustering around the $0.35–$0.40 band. The mid-year picture was more active: June lifted, July eased, and August recovered — a rising-then-cooling cadence that hints at shifting auction pressure or campaign mix across the summer window.
Relative to the global benchmark, the United Arab Emirates ran below market for most of the period. December’s CPC was 96% below global ($0.05 vs. $1.27), and February through August generally trailed by 33–81%: February (−64%), March (−81%), April (−67%), May (−68%), June (−33%), July (−77%), and August (−40%). The narrowest negative gap appeared in June (33% below global), while the widest was December (96% below). January was the outlier: $2.14 in the United Arab Emirates versus $1.13 globally — roughly 90% above the benchmark.
The character of movement also differed. The global CPC trend was tight and steady, ranging from $1.08 to $1.27 with an average of $1.13. By contrast, the United Arab Emirates was more volatile and lower on average, with larger intra-period swings and only one month above the global level.
Taken together, these Facebook Ads benchmarks highlight unusually low and more volatile CPC trends for Transportation and Logistics in the United Arab Emirates versus a stable global baseline. This CPC trends view complements CPM analysis and CTR performance to frame country-specific ad costs and industry ad performance. Understanding cost-per-click benchmarks for Transportation and Logistics in the United Arab Emirates helps quantify how local CPCs compare to global patterns across the period.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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