Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Global Facebook Ads benchmarks for cost-per-click (CPC) in Venture Capital & Investment reveal a market that is slightly cheaper than the all-industry average but far more volatile. Across all countries, CPC in this category averaged about $1.07 over the past 12 months, versus a $1.14 global benchmark. The standout story is the amplitude: a deep spring trough and a sharp late‑year surge, culminating in October’s high of $2.16 after an April low of $0.44. That range—nearly $1.72—shows a market that can move quickly, with pronounced peaks and dips.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.
CPC opened at $0.89 in November 2024 and slipped to $0.75 in December, before a dramatic January spike to $1.81. The rally didn’t hold: costs fell back to $1.04 in February and slid into a Q2 floor at $0.44 in April—the lowest point of the year. From there, the market steadily rebuilt. May rebounded to $1.09, June dipped to $0.55, and July steadied at $0.74. Momentum improved through late Q3 and Q4: $1.11 in August, $1.60 in September, and a year-high $2.16 in October.
Across the full period, Venture Capital & Investment CPC averaged $1.07, with six of 12 months under $1. Three months pushed well above $1.50 (January, September, October). The month-to-month movement was pronounced: the average absolute change was roughly $0.49, and October’s CPC was almost five times higher than April’s low. Notable month swings included +141% from December to January, −43% from January to February, −31% from March to April, and a string of late-year gains: +50% in August, +44% in September, and +35% in October.
The rhythm of the year showed a soft Q4 entry (November–December below $1), a sharp lift at the start of Q1, and a pronounced Q2 trough. Q3 brought normalization and gradual strengthening, while early Q4 accelerated as competition typically intensifies. By quarter:
These CPC trends align with a pattern of softer costs in spring and tightening toward year-end, though the amplitude in this industry was especially sharp.
Compared to the global all‑industry benchmark, Venture Capital & Investment CPCs were modestly lower on average (−6%) but far more volatile. The global series averaged $1.14 and moved within a tight $1.04–$1.44 band, with average monthly changes of just $0.05. By contrast, the industry moved $0.49 month to month—more than 10× the baseline’s variability.
Relative positioning shifted throughout the year:
While the global benchmark eased from November to October (−26%), Venture Capital & Investment CPCs climbed sharply over the same span (+144%), underscoring a choppier yet ultimately rising trajectory.
In sum, Facebook Ads benchmarks for cost‑per‑click in the Venture Capital & Investment industry across all countries show a market that runs slightly cheaper than the global average but with far greater swings—marked by a Q2 trough and a decisive late‑year surge. Understanding CPC trends and industry ad performance at a global level provides a clear reference point for evaluating country‑specific ad costs and comparing results to the broader market.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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