Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Venture Capital & Investment cost-per-clicks (CPC) in the selected dataset moved with sharp fits and starts compared to the broader market. Overall, this market ran materially below the global benchmark for most months, with a clear mid-period spike and a deep spring trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in All countries available compared to the global benchmark.
The Venture Capital & Investment series began at about $0.35 CPC in August 2025, jumped to a peak of $1.11 in October 2025, then plunged to $0.19 by January 2026 and reached a low of roughly $0.11 in April 2026 before a modest rebound to $0.23 in May 2026. The five-month median average for the selected series is about $0.40 per click. In absolute terms the series swung widely: the high of $1.11 was roughly ten times the April low of $0.11.
Against the global baseline median (roughly $1.05 across the July 2025–July 2026 window), the Venture Capital & Investment CPCs were generally lower — on average about 62% below the benchmark. Monthly comparisons show a range: the narrowest gap was in October 2025 when Venture Capital & Investment CPCs were about 2% above the global median; the widest gap was in April 2026 when they were roughly 90% below global levels.
Volatility was pronounced. The selected series’ monthly standard deviation is roughly $0.36 (coefficient of variation ≈ 92%), while the global baseline’s monthly standard deviation is about $0.11 (CV ≈ 11%). Put another way, absolute volatility in the Venture Capital & Investment CPCs is more than three times the baseline and, when normalized to mean, is over eight times larger.
The time series shows a classic Q4 lift (October’s spike) followed by a sharp softening into Q1 and a deeper trough in early Q2. The October uplift contrasts with otherwise lower-cost months through early 2026; after the spike, the series experienced a steep decline (October → January) and a further slide into April, then a partial rebounding rhythm in May. These month-to-month swings create an uneven cadence rather than a steady seasonal curve.
Viewed against the global benchmark, Venture Capital & Investment CPCs were “below average” for most of the observed months, except for a brief period in October 2025 where the market moved slightly above market levels. Overall, the selected market was more volatile and typically well below global CPC trends across All countries available.
Understanding Cost Per Click benchmarks for Venture Capital & Investment in All countries available helps advertisers evaluate industry ad costs and compare CPC trends to global Facebook Ads benchmarks, CPC trends, CPM analysis, and wider country-specific ad costs and industry ad performance.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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