Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Across all industries in Canada, Facebook Ads cost-per-click (CPC) spent most of the year below the global benchmark, moving from a holiday-season spike to a late-year trough. The Canadian series averaged $0.89 versus $1.14 globally, with sharper monthly swings and a steeper overall decline. November 2024 marked the local high at $1.26 before CPCs fell into a low band near $0.74 by October 2025. In short: Canada was consistently cheaper than the world average, but also more volatile, with standout moves in December, February, and late summer.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
The period opens at $1.26 in November 2024 and closes at $0.74 in October 2025—a 41% decline across the window. The high was November’s $1.26; the low arrived in October at $0.74 (narrowly lower than September’s $0.741). The Canadian average landed at $0.89, with month-to-month volatility of roughly $0.10, indicating meaningful movement between months.
Key beats:
Seasonality emerges but with Canadian twists. Q4 2024 showed a pronounced November peak, followed by an atypically deep December retreat. Q1 remained soft—consistent with typical post-holiday cooling—with February as the local trough. Spring stabilized around $0.89, suggesting a mid-year equilibrium. Early Q3 brought a brief lift in July before a decisive late-summer softening through September. Early Q4 (October) held the low, with virtually no month-over-month change.
Canada’s CPCs trailed the global benchmark every month. The average gap was 22% below market ($0.89 vs. $1.14). The narrowest gap came in July (Canada just 6% below global), while December posted the widest discount (34% below). Most months sat 16–30% under the worldwide level.
Trendlines diverged in intensity. Globally, CPCs eased from $1.46 in November 2024 to $1.05 by October 2025 (−28%), a smoother descent with average monthly moves near $0.05. Canada fell more sharply (−41%) and swung more than twice as much month to month (~$0.10). Globally there was a mild late-year stabilization (September dip to $1.04, October at $1.05), and a further lift into November 2025 ($1.21), while Canada settled at its low point by October.
Understanding Facebook Ads CPC benchmarks for all industries in Canada highlights a year of below-market, more-volatile pricing—averaging $0.89 versus $1.14 globally, peaking in November and bottoming by October. These CPC trends provide a clear, country-specific view of ad costs and industry ad performance relative to the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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