Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Across all industries in Denmark, Facebook Ads cost-per-click (CPC) in 2025 ran cheaper than the global benchmark—but with far sharper month-to-month swings. Denmark’s CPC averaged $0.92 versus the global $1.13, a 19% discount overall. The year opened with expensive clicks, peaked in March, and then slid steadily into a Q4 trough, with November delivering the cheapest CPCs of the year. By contrast, the global market stayed relatively steady and spiked in November, reflecting typical Q4 competition.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Denmark started the year at $1.45 in January and ended at $0.57 in December—a 60% decline from first to last month. The annual high arrived in March at $1.59, while the low hit in November at $0.41. The full-year average settled at $0.92, with a wide range of $1.18 between the March peak and November low, signaling pronounced volatility.
The swings were abrupt. February dropped by $0.74 from January, only for March to leap by $0.88—a whiplash that set the tone for the year. July briefly rebounded to $1.42, before August fell by $0.83 and the market drifted down to the November floor. On average, Denmark’s month-to-month absolute change was $0.41, roughly seven times the global benchmark’s $0.06, underscoring a far choppier CPC trend locally.
Seasonality in Denmark diverged from typical global patterns. Q1 was elevated (average $1.25), with March as the local high. Q2 moderated (average $1.04). Q3 turned uneven: a July spike gave way to a steep August–September slide (from $1.42 to $0.59 to $0.52). Q4 was the softest stretch (average $0.54), with the annual low in November. In other words, country-specific ad costs in Denmark softened into year-end, while the global market usually tightens in Q4.
Splitting the year, H2 CPC in Denmark averaged $0.69—about 39% lower than H1’s $1.14—illustrating a persistent second-half cooldown.
Relative to Facebook Ads benchmarks worldwide, Denmark undercut global CPCs in 8 of 12 months. The biggest discounts appeared in Q4: November ran 69% below the global median ($0.41 vs. $1.32), and December was 46% lower ($0.57 vs. $1.06). The closest points came in May (about 1% above global) and April (7% below). Denmark periodically sat above market—most notably in March (+39% vs. global) and July (+30%)—but the second half consistently trailed global levels.
The global trend was steadier (+ modest Q4 lift), while Denmark’s was choppier with a pronounced H2 decline. Denmark’s annual CPC range ($1.18) was more than four times the global range ($0.26), and average monthly volatility was roughly seven times higher.
In sum, Facebook Ads CPC trends across all industries in Denmark reveal lower average costs but markedly higher volatility than the global benchmark, with a strong H1-to-H2 decline and a Q4 trough that contrasts with global seasonality. Understanding cost-per-click benchmarks and country-specific ad costs for Denmark helps teams contextualize industry ad performance and compare local CPC patterns to global CPM analysis and CTR performance trends.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app