Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Denmark’s Facebook Ads cost-per-click (CPC) told a two-act story in 2025: a solid, sometimes above-market start gave way to an unusually steep slide through late summer and autumn. Across all industries, CPC began the year at 1.33 USD in January, spiked to a yearly high of 1.58 in March, then compressed to a low of 0.18 by October before a modest rebound to 0.41 in December. Against the relatively steady global benchmark, Denmark was markedly more volatile, with standout swings in August, October, and November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
For 2025, Denmark’s CPC averaged 0.76 USD, ranging from 0.18 (October) to 1.58 (March). The year opened above 1.00 (January–May averaged 1.21), then trended down, with five straight months under 0.50 from August through December. Peak-to-trough, CPC fell 89% from March to October; from January to December, the decline was about 69%.
Monthly movements were pronounced. February to March surged +126% (0.70 to 1.58), followed by a sharp -34% drop in April. The midyear slide accelerated in late summer: July to August fell -58%, and September to October dropped another -53%. A rebound followed: October to November jumped +89%, with a further +20% lift into December. On average, Denmark’s month-to-month CPC shifted by 0.30 points, indicating choppier dynamics than typical Facebook Ads benchmarks.
Globally, CPC averaged 1.13 USD in 2025, ranging from 1.05 (December) to 1.32 (November). The global path was steadier, with an average monthly move of 0.06 points—about one-fifth of Denmark’s volatility.
The year split into clear phases for Denmark:
Globally, seasonal behavior followed a familiar rhythm: relatively flat Q1–Q3 (1.11–1.13), then a November spike to 1.32 before easing into December.
Across all industries, Denmark’s CPC undercut the global benchmark by about 33% on average in 2025 (0.76 vs. 1.13 USD). Denmark briefly sat above market in January (+19%) and March (+38%), but trailed the rest of the year—narrowly in May (−6%) and sharply in October (−84%) and November (−74%). The gap widened markedly from late summer onward as Denmark’s CPC slid while the global benchmark remained comparatively stable, even rising into November.
Range and consistency further highlight the contrast: Denmark’s CPC range spanned 1.40 points (1.58 to 0.18), versus 0.27 points globally. By late year, Denmark recorded five consecutive months under 0.50—a pattern not mirrored in the global benchmarks.
In sum, Facebook Ads CPC trends for all industries in Denmark in 2025 were defined by early strength, a pronounced late-summer and autumn compression, and volatility far above the global benchmark. Understanding Facebook Ads benchmarks for CPC in Denmark helps contextualize country-specific ad costs and compare industry ad performance to global CPC analysis and CTR performance patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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