Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Israel’s Facebook Ads CPC spent most of the year well below the global benchmark, but the path there wasn’t quiet. The data shows a steady early‑year lift, a sharp Q3 trough, and a pronounced November spike before costs cooled rapidly into December. Volatility was notably higher than the global pattern, with a wider range between highs and lows and several abrupt month‑to‑month swings.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across December 2024 to December 2025, Israel’s median CPC averaged $0.55 versus a $1.14 global average — about 52% lower overall. CPC started at $0.57 in December 2024 and ended at $0.33 in December 2025, a 42% decline year over year. The high point arrived in November 2025 at $0.74, while the low landed in August at $0.32, yielding a range of $0.42 (roughly 77% of the annual average), underscoring a comparatively choppy market.
Momentum was visible through early 2025: $0.61 in January, $0.62 in February, and $0.65 in March. April dipped to $0.57 (−11% m/m) before a May bump to $0.70. June retreated to $0.54 (−23% from May), followed by a July rebound to $0.68. The sharpest break came in August, falling 53% month over month to $0.32. A partial recovery to $0.45 in September was offset by a softer October at $0.36. November surged 108% m/m to $0.74, then December reset to $0.33 (−55% m/m).
Measured by average absolute monthly change, volatility in Israel was $0.16 per month, versus $0.06 globally — about 2.6x more volatile.
The pattern follows familiar auction pressure with local nuance. Early Q1 firmed steadily, Q2 fluctuated around a midyear pivot (April dip, May lift, June pullback), and Q3 marked the softest stretch, with August and October among the year’s lowest CPC points. Q4 delivered the expected peak: November’s local spike aligned with the global high. That surge was immediately followed by a December cooldown, typical of post‑promotion easing yet steeper in Israel than the global line.
First‑half CPCs (Dec–Jun) averaged $0.61; the second half (Jul–Dec) averaged $0.48 — a 21% drop, signaling a softer back half despite the November peak.
Israel stayed consistently below market. Month by month, Israel’s CPC ranged from 29% to 63% of global levels:
Globally, CPC averaged $1.14 and moved in a tighter band, trending from $1.27 in December 2024 to $1.12 in December 2025 (−12%). The global high landed in November ($1.32), with lows clustering in late Q2–Q3 ($1.08–$1.07), a smoother arc than Israel’s sharper crests and troughs.
Overall, Facebook Ads CPC trends for all industries in Israel show lower country‑specific ad costs than the global benchmark but with larger month‑to‑month swings and a pronounced Q3 trough/Q4 spike pattern. These Facebook Ads benchmarks help situate Israel’s CPC performance against global norms for industry ad performance and CPC analysis. Understanding CPC trends for all industries in Israel provides a clear reference point for comparing market‑level ad costs to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app