Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Israel’s Facebook Ads CPC ran consistently below the global benchmark in 2025, but the year told a two-act story: a steady first half near $0.61, followed by a whipsaw second half defined by a deep August trough and a sharp November rebound. Across all industries in Israel, median CPC averaged $0.58 versus the global $1.13—about half the worldwide cost structure. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
CPC in Israel opened at $0.61 in January and closed at $0.69 in December, a 14% lift end to end. The year’s low landed in August at $0.31, while the peak arrived in November at $0.78. That sets a wide range of $0.47 across the year—about 149% of the low—signaling meaningful cost swings.
On average, Israel’s CPC was $0.58 with notable month-to-month movement. The median absolute monthly change was roughly $0.15, around 26% of the local average, pointing to higher intrayear volatility. The early year climbed gradually (January $0.61 → March $0.65), dipped in April ($0.57), then climbed to May’s local high ($0.69). A June pullback ($0.54) preceded a July bounce ($0.68), only to be followed by the sharp August compression ($0.31). From there, costs recovered: September ($0.46), October ($0.35), a pronounced November surge ($0.78), and a December settle at $0.69.
By quarter, Q1 averaged $0.62, Q2 $0.60, Q3 the softest at $0.48, and Q4 recovered to $0.61. Despite finishing above January, the second half ($0.55) averaged about 11% lower than the first half ($0.61) due to the Q3 trough.
The pattern fits common seasonality with local twists. Israel’s CPC trends softened through late summer—particularly August—before rebounding into Q4. November delivered the year’s local high, aligning with holiday competition, while December eased but remained above early-year levels. The soft Q3, strong Q4 rhythm mirrors broader market behavior, though Israel’s amplitude was larger.
Relative to global Facebook Ads benchmarks, Israel’s CPC was lower every month, averaging 49% below the worldwide median ($0.58 vs. $1.13). The global series was steadier (average absolute monthly move ~$0.06), trending near $1.10 for most of the year, spiking to $1.32 in November and dropping to $1.06 in December. Gap-wise, Israel was closest to global in December (about 35% below) and farthest in August (about 72% below). While the global line slipped modestly from January to December (−6%), Israel rose (+14%) but with sharper midyear swings.
For country-specific ad costs, these CPC trends show that all industries in Israel operated at roughly half the global level in 2025, with marked Q3 softness and a strong November spike. Understanding Facebook Ads benchmarks for CPC in all industries in Israel helps marketers anchor industry ad performance against global patterns and interpret cost movements through the year.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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