Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Israel’s Facebook Ads CPC trends told a two-speed story over the past year: costs ran consistently below the global benchmark while swinging more sharply month to month. CPCs lifted through early 2025, hit a late-summer trough, and then partially rebounded into November. Standout moments included a local peak in May and a pronounced dip in August that widened the gap versus the world. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across all industries in Israel, CPC averaged about $0.55 from November 2024 to November 2025, ranging from a high of $0.70 in May 2025 to a low of $0.32 in August 2025. The period opened at $0.55 in November 2024 and closed at $0.49 in November 2025, a 12% decline.
Momentum built early: CPCs rose steadily from $0.57 in December to $0.65 in March, dipped in April ($0.57), then surged to the yearly high in May ($0.70). Volatility was notable thereafter. Costs fell to $0.54 in June, rebounded to $0.68 in July, then plunged to $0.32 in August — a 54% drop from May’s peak. The market recovered unevenly into fall ($0.46 in September, $0.36 in October) before a November lift to $0.49. On average, month-to-month absolute movement was $0.11, roughly 20% of the mean CPC, signaling choppier swings than a typical global pattern.
Seasonality shows a clear rhythm. Q1–Q2 were the stronger stretches (averaging $0.62 in Q1 and $0.60 in Q2), led by the May peak. Q3 softened materially (average $0.49), anchored by the August trough. Q4 was mixed: October marked one of the softer months ($0.36), followed by a rebound in November ($0.49). In broader CPM analysis, performance typically tightens in Q4; here, Israel’s CPCs showed a late-year lift but did not revisit early-year highs.
Against the global benchmark, Israel’s country-specific ad costs remained structurally lower. The global CPC averaged about $1.15 for the period, making Israel’s $0.55 roughly 53% cheaper on average. The gap narrowed at midyear — Israel was 36–39% below global in May–July — and widened sharply in late summer and October, reaching 71% below in August.
Trendlines moved in the same general direction year over year. From November to November, global CPCs declined 12% (from $1.44 to $1.27), close to Israel’s –12%. Yet volatility differed: global month-to-month changes averaged $0.06, about half Israel’s $0.11, reflecting a steadier worldwide curve. Global CPCs were highest in November 2024 ($1.44) and lowest in September 2025 ($1.05), with a clear Q4 re-acceleration from September to November (+21%). Israel’s late-year rebound was milder from September to November (+5%), though October to November rose sharply (+37%).
In sum, Facebook Ads benchmarks for CPC in all industries in Israel show a low-cost, more-volatile market: early-year strength, a pronounced August trough, and a modest Q4 rebound, all at levels well below the global average. Understanding CPC trends and country-specific ad costs for Israel helps teams compare industry ad performance to global patterns and situate their results within broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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