Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across all industries in Israel, Facebook Ads cost-per-click ran well below the global benchmark but moved with sharper month-to-month swings. From December 2024 through November 2025, Israel’s CPC trends opened near the mid–$0.50s, built through Q1, whipsawed in mid-year with a deep August trough, and then surged into November. The global curve was steadier, with a familiar Q4 lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Israel’s median CPC averaged about $0.57 over the period (Dec 2024–Nov 2025), ranging from a low of $0.32 in August to a high of $0.76 in November. The series began at $0.57 in December 2024 and ended at $0.76 in November 2025, a 33% lift from start to finish. The path was choppy: a steady Q1 climb ($0.61 in January to $0.65 in March), a mixed Q2 (down to $0.57 in April, up to $0.70 in May, back to $0.54 in June), and a volatile Q3–Q4 pivot with an August dip and a November spike.
Key moves illustrate the rhythm:
Globally, CPCs averaged about $1.14 for the same window, ranging from $1.06 (September) to $1.31 (November). The global line moved within a tight band most of the year, then accelerated into November.
Seasonality shows through clearly. Israel’s CPC performance firmed through Q1, typical of early-year engagement patterns, softened in Q2 with an April reset and a May pop, and then hit a Q3 trough centered on August. Q4 brought a tangible rebound: a muted October gave way to the year’s high in November. The global series followed a more classic seasonal arc—modest mid-year ease and a decisive Q4 rise—reflecting the annual tightening associated with holiday demand that often appears in CPM analysis as well.
Relative to global Facebook Ads benchmarks, Israel ran consistently below market levels—about 50% lower on average ($0.57 vs. $1.14). The gap varied month to month: at its narrowest in July, Israel trailed global CPCs by roughly 37% ($0.68 vs. $1.08); at its widest in August, the gap stretched to about 71% ($0.32 vs. $1.10). Trend-wise, Israel’s January-to-November CPC rose approximately 25% (from $0.61 to $0.76), while the global benchmark climbed around 16% (from $1.13 to $1.31). Both peaked in November, but Israel’s late-year surge was more dramatic against its October baseline.
Taken together, these CPC trends show Israel’s all-industry Facebook Ads benchmarks running materially below global costs but with higher volatility and a pronounced Q3 dip followed by a strong Q4 rebound. Understanding Facebook Ads cost-per-click benchmarks for all industries in Israel provides a clear view of country-specific ad costs and how they compare to global industry ad performance and broader CPC trends.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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