Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Spain’s Facebook Ads CPC trends tell a clear story: consistently lower costs than the global market, punctuated by a sharp spring spike and a firming into late Q4. Across all industries, Spain maintained a deep discount to the worldwide benchmark, yet showed more pronounced month-to-month swings—most notably in April and again into November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Spain compared to the global benchmark.
CPC in Spain averaged $0.39 from November 2024 through November 2025, ranging from a low of $0.28 in February to a high of $0.64 in April. The period opened at $0.47 (November 2024) and closed at $0.53 (November 2025), an 11% year-over-year lift. The most dramatic move came in April, when CPC jumped 129% month over month from March ($0.28 to $0.64), before normalizing in May (down 38% to $0.40). From May through October, costs settled into a steady band near $0.39, with modest ripples: $0.40 in May, $0.41 in June, $0.37 in July, $0.39 in August, $0.34 in September, and $0.41 in October. November 2025 lifted again to $0.53, a 29% month-over-month increase.
Volatility in Spain averaged a $0.10 absolute change per month, notably choppier than the global benchmark’s $0.06. Excluding the April surge, Spain’s average CPC comes to $0.37, underscoring how a single month reshaped the annual profile.
The cycle set in with a Q4 step-down into December ($0.47 to $0.30), a common pattern as campaigns wind down or rebalance spend. Q1 remained soft and flat in Spain ($0.32 in January, $0.28–$0.28 in February–March). April broke the rhythm with a marked spike, followed by a return to a stable, midyear plateau from May through October. Late-year momentum reappeared in November, when costs rose to $0.53—consistent with the intensifying auction environment as holiday demand builds. In short: a winter trough, a spring surge, a calm summer, and a pre-holiday lift.
Relative to the global Facebook Ads benchmarks, Spain stayed significantly below market throughout. The global CPC averaged $1.15 over the same period, versus Spain’s $0.39—about 66% lower on average. The gap was widest in December 2024, when Spain’s CPC ran 77% below global ($0.30 vs. $1.28), and narrowest in April 2025 at 43% below ($0.64 vs. $1.12) as Spain spiked while the global market drifted. Month to month, Spain generally trailed global levels by 58–77%, with the April compression a notable exception.
Trend momentum diverged as well. Globally, CPCs declined from $1.44 in November 2024 to $1.05–$1.09 by late summer, before firming to $1.27 in November 2025—an 12% year-over-year decrease. Spain moved the other way: up 11% over the same window, albeit with higher monthly variability. Spain’s average monthly move ($0.10) outpaced the global baseline ($0.06), reflecting more pronounced local swings even as Spain remained structurally cheaper in absolute terms.
Understanding Facebook Ads CPC benchmarks for all industries in Spain highlights a market with structurally lower country-specific ad costs than the global average, steadier midyear performance, and distinct spring and late-Q4 inflections. These CPC trends help frame industry ad performance in Spain against global patterns for clearer, data-driven comparisons.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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