Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Wellness & Holistic Health campaigns showed consistently higher COST_PER_CLICK than the global baseline across a full 13‑month window, with clear seasonal rhythm and several sharp swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
CPC for Wellness & Holistic Health began at about $1.45 in July 2025 and finished near $1.21 in July 2026. The 13‑month median averaged roughly $1.29, peaking at $1.53 in June 2026 and bottoming at $1.04 in January 2026 — nearly a 47% rise from trough to peak. Month‑to‑month moves included a sharp November→December fall (−$0.35) and a late‑spring climb into May–June, where costs topped out; June→July produced another notable pullback (−$0.32). Overall, Wellness & Holistic Health CPCs ran about 23% above the global baseline average ($1.05) across the period.
Volatility measured as average absolute monthly change was ~0.15 points for this industry, versus ~0.10 points for the global benchmark — roughly 50% more volatile. That higher variability shows the market experienced more pronounced swings in CPC than the broader dataset.
The cadence is distinct: costs ease into December and hit a low in January, then rise through late winter and spring, culminating in a late‑spring/early‑summer peak. December 2025 showed one of the narrowest gaps versus global levels, while the May–June stretch produced the highest sustained costs. The calendar shows a winter trough and a late‑spring crescendo, punctuated by abrupt month‑to‑month jumps rather than a smooth trend.
Compared with the baseline, Wellness & Holistic Health was above market every month. The premium ranged from a narrow ~6% above baseline in December 2025 to a wide ~57% above baseline in July 2026. The global trend was lower and somewhat steadier — mean CPC near $1.05 with lower month‑to‑month swings — while Wellness & Holistic Health tracked a choppier course with higher peaks and deeper short‑term drops.
Understanding Facebook Ads benchmarks for COST_PER_CLICK in Wellness & Holistic Health across All countries available clarifies CPC trends, country‑specific ad costs, and how this industry’s ad performance compares to broader CPM analysis and CTR performance signals.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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