Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
Across the 13‑month window (June 2025–June 2026) Wellness & Holistic Health cost‑per‑click (CPC) tracked above the global baseline for nearly every month, showing higher than average prices and more pronounced swings. The market moved from roughly $1.42 in June 2025 to a sharp peak of $2.41 in June 2026 — a roughly 70% lift year‑over‑year — punctuated by a winter trough near $1.02 in January 2026. Volatility was elevated relative to the baseline, driven by several mid‑season rebounds and a late‑cycle spike.
Wellness & Holistic Health CPCs averaged about $1.37 over the period (median patterns align closely with the mean), compared with a global baseline average of roughly $1.09 — about a 26% premium. The series ranged from a low of $1.02 in January 2026 to a high of $2.41 in June 2026, producing an absolute range of ~ $1.40. Month‑to‑month absolute changes averaged about $0.21 (≈15% of the category mean), noticeably larger than the baseline’s average monthly move of about $0.09.
Key monthly movements: a gradual softening from summer into October 2025 (from $1.46 to $1.20), a rebound in November ($1.42), a holiday‑period dip into January 2026 ($1.02), recovery through spring, and then an abrupt surge in May–June 2026 (from $1.45 to $2.41). The single largest month‑to‑month jump occurred May→June 2026 (+$0.96, about 66%), which accounts for most of the year’s overall increase.
Seasonal rhythm shows a modest late‑Q3 to Q4 cooling (Sept→Oct decline), an intermittent Q4 rebound (Nov), and a typical holiday softening into December–January. January 2026 marks the period low, followed by a steady recovery through spring and a pronounced mid‑year acceleration into June. These movements align with expected seasonal pressure points for paid channels — a winter trough and stronger mid‑year competition — but with greater amplitude in Wellness & Holistic Health than in the aggregated baseline.
Comparing to the global benchmark, Wellness & Holistic Health CPCs ran consistently above market. Monthly premiums ranged from roughly +6% (December 2025) up to about +77% (June 2026), averaging near +26% across the year. The global baseline showed smaller, smoother shifts and lower volatility; Wellness & Holistic Health was roughly 2–2.5× more variable month‑to‑month (average absolute monthly change ~$0.21 vs ~$0.09). At its narrowest relative gap in December, the category was only a single‑digit percentage above the global CPC; at its widest in June, it was well over 70% above the baseline.
Understanding Facebook Ads cost‑per‑click benchmarks and CPC trends for Wellness & Holistic Health across All countries available highlights how industry ad performance can diverge from broader CPM analysis and CTR performance narratives — with higher country‑specific ad costs and stronger mid‑year pressure evident in the data.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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