Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The Wine and Spirits market in Denmark shows no recorded in-period CPC observations in this dataset window, so the clearest read comes from the global Facebook Ads benchmarks. Globally, CPC trends held a tight mid-year band before a sharp Q4 spike and a pronounced reset into January. The year’s standout month was November, while the lowest point arrived in January, underscoring familiar holiday price dynamics and post-peak normalization. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wine and Spirits in Denmark compared to the global benchmark.
Across the global benchmark, Facebook Ads CPC for Wine and Spirits averaged $1.11 from January 2025 through January 2026. The period opened at $1.12 (January 2025) and closed at $0.85 (January 2026), a 24% decline from start to finish. The high was $1.32 in November 2025; the low was $0.85 in January 2026, creating a $0.47 range across the period.
Most of the year sat in a remarkably consistent corridor: $1.09–$1.15 from January through October (with a brief dip to $1.10–$1.11 in June–July). November broke the pattern, jumping to $1.32 (+17% month over month), followed by a steep reset to $1.05 in December (−20% vs. November) and another step down to $0.85 in January (−20% vs. December). Average month-to-month volatility measured about $0.07 per click, with outsized swings concentrated in Q4 and the turn of the year.
By quarter, the global benchmark averaged $1.13 in Q1, $1.13 in Q2, $1.11 in Q3, and $1.16 in Q4—elevated primarily by November’s surge.
The rhythm of the year followed a classic arc for Wine and Spirits advertising costs on Facebook. CPC remained stable from early Q1 through early Q4, reflecting consistent demand and auction dynamics. Performance typically tightens in Q4 as holiday competition intensifies, and the data here shows a clear November peak followed by a December downdraft and a sharper-than-usual January trough. Engagement and spend mix shifts likely contributed to the quick reversion from November’s high to January’s low.
Because there were no in-period CPC observations for Wine and Spirits in Denmark, a direct country-specific ad cost comparison to the global benchmark is not measurable in this window. As a directional frame, the global series indicates that Wine and Spirits CPCs commonly cluster around $1.10 for most months, with Q4 inflation pushing toward the low $1.30s at peak and a subsequent reset near or below $1.05, briefly touching the mid-$0.80s in January. Without Denmark-specific CPC data, the magnitude of any gap—above market or below average—cannot be quantified here.
While Denmark’s Wine and Spirits CPC data is not available for this period, the global Facebook Ads benchmarks outline a clear pattern: steady costs through most of the year, a sharp Q4 lift, and a notable January reset. Understanding Facebook Ads CPC benchmarks for the Wine and Spirits industry in Denmark helps contextualize country-specific ad costs against global CPC trends and broader industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Wine and Spirits industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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