Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Wine and Spirits advertisers in Spain entered April with a notably low cost per click, landing well below the global benchmark. While the worldwide market showed the familiar ebb and flow of CPC trends—softening after the holidays, settling in spring, easing through summer, and spiking in November—Spain’s single April read sits on the low end of that global rhythm. The result is a market snapshot that suggests materially cheaper clicks than the global norm, with the caveat that only one month is available for Spain.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wine and Spirits in Spain compared to the global benchmark.
Spain’s Wine and Spirits CPC printed at 0.76 in April 2025. With only one month reported, April serves as the start, the average, the high, and the low for the period. Against the global benchmark for April (1.13), Spain was about 33% lower, underscoring below-market country-specific ad costs.
Globally, 2025 CPC averaged 1.12, with a range from a September low of 1.06 to a November high of 1.31. The year opened at 1.12 in January, hovered in a tight band through spring (1.13–1.14), eased in early summer (1.08–1.07), found its trough in September (1.06), surged in November (1.31), and then cooled into December (1.10). Month-to-month volatility averaged roughly 0.06 points, with the sharpest move occurring in Q4: October to November jumped nearly 0.21, before giving back a similar magnitude into December.
Relative to that context, Spain’s April CPC of 0.76 sits 29% below the global low (1.06 in September) and roughly 42% beneath the global peak (1.31 in November).
The global pattern shows the expected seasonality for Facebook Ads benchmarks: a reset after the Q4 holiday surge, stability through late Q1 and Q2, softer country-adjusted costs in the summer months, and a pronounced Q4 acceleration as competition intensifies—followed by a December cooldown.
Spain’s Wine and Spirits series currently contains only April, which appears well under the global springtime baseline. While it cannot define a full seasonal curve for Spain, the April snapshot aligns with a period when costs are typically steady worldwide rather than at their lowest—making Spain’s April level stand out as particularly low in comparative terms.
In short, Facebook Ads benchmarks for cost per click show Wine and Spirits in Spain tracking significantly below global levels, with April registering a 0.76 CPC against a global April of 1.13 and a 2025 global average of 1.12. Understanding CPC trends for Wine and Spirits in Spain helps marketers gauge country-specific ad costs and compare performance to the broader global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Wine and Spirits industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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