Facebook Ads CPM Benchmarks in Singapore

Introduction

Singapore’s cost-per-thousand-impressions (CPM) chart tells a dramatic story: an above-market start in mid‑2025 gave way to a steep collapse through early 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.

The story in the data

Across the 13‑month window (Jun 2025–Jun 2026) Singapore’s median CPM averaged roughly $17.0, versus a global baseline average near $20.8. Singapore began at $29.34 in June 2025, climbed to a peak of $35.30 in October 2025, then slipped sharply to a trough of $4.26 by June 2026 — an 85% decline from the starting point and nearly an 88% drop from peak to trough.

Highs and lows punctuate the series: October 2025 was the single-month high (~$35.3), and June 2026 the low (~$4.3). Monthly swings were extreme — notable moves include a ~41% surge into October, a ~64% fall from November to December, and an almost 90% rebound from February to March. Over the full period Singapore’s CPM showed an average month‑to‑month absolute change of about 31% (versus ~7% for the global benchmark), indicating materially higher short‑term volatility.

Seasonal and monthly dynamics

The rhythm is uneven. The first half of the window (Jun–Nov 2025) sat consistently above the global baseline — a pronounced Q3/Q4 lift that culminated in October. December 2025 marked a sharp pivot: CPM fell ~64% month‑over‑month into December, then remained suppressed across Q1 2026 with January and February near $6 and $5 respectively. March showed a short rebound to about $10, but the series drifted lower into late spring 2026, ending June at roughly $4.3. This pattern contrasts with the more muted global cadence, where month‑to‑month movement was steadier and Q4 fluctuations were less extreme.

Country vs. Global

Relative to the baseline, Singapore began the period well above market rates — roughly 50–76% higher between June and November 2025 (peak gap in October). From December onward the relationship inverted sharply: Singapore CPMs trailed global levels by 40–80% through H1 2026, with the widest gap in June 2026 (about 80% below the global median). Volatility in Singapore was roughly 4.4x the baseline’s monthly movement (31% vs. 7% average absolute monthly change), making it notably more volatile than the global benchmark. In short: early above‑market pricing, a steep December collapse, and a choppy low‑level plateau characterize Singapore’s CPM profile versus the world.

Understanding Facebook Ads CPM analysis and country-specific ad costs for all industries in Singapore provides a clear context for comparing CPM trends, CPC trends, and CTR performance alongside global CPM benchmarks and broader industry ad performance.