Facebook Ads CPM Benchmarks in Singapore

Introduction

Singapore’s Facebook Ads CPM told a story of two very different markets within one year: a soft, bargain-priced start followed by an aggressive run-up into peak season. The period opened at $7.94 in January 2025, far below the $17.73 global median, then vaulted to a $40.64 high in October before resetting to $8.82 in January 2026. Across all industries, Singapore averaged $21.50 over the 13 months—about 9% above the $19.81 global average—yet got there via much sharper swings than the worldwide trend.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.

The story in the data

The range in Singapore was wide: from a low of $7.35 in February to a peak of $40.64 in October—a $33 spread. After a subdued Q1 (January $7.94, February $7.35, March $12.83), CPMs stabilized just below $13 in April–May before a dramatic June jump to $32.66, a 166% leap from May. The market cooled but stayed elevated through Q3 (July $29.66, August $26.22, September $27.45; Q3 average $27.78). October spiked another 48% month over month to $40.64, then receded to $34.31 in November and $26.33 in December. The year closed with a steep reset to $8.82 in January 2026, still 11% above the prior January.

Volatility was the defining feature: Singapore’s average month-to-month absolute change was $6.65, roughly four times the global benchmark’s $1.63. The cadence reads as a classic step-change: a low-cost start, a mid-year surge, a Q4 peak, and a sharp early-January cool-down.

Seasonal and monthly dynamics

Seasonality in Singapore was pronounced. Q1 was the softest quarter (average $9.37), Q2 lifted markedly ($19.28) on the strength of June, and Q3 held elevated pricing ($27.78) with gradual cooling. Q4 reached the cycle’s peak ($33.76), led by October’s surge and a still-elevated November, before easing into December and a larger-than-usual January reset. By contrast, the global pattern was steadier: Q1–Q3 clustered around $18–$20, with a milder Q4 lift (Q4 average $22.98) and a drop to $15.74 in January 2026.

Country vs. Global

Relative to the global benchmark, Singapore spent the first half of the year below market—typically 30–60% lower from January through May. From June through December, the script flipped: CPMs ran above global levels by 19–87% each month. The narrowest gap came in December (Singapore 19% above global), while the widest occurred in October (87% above). The largest deficit versus global landed in February (59% below). Over the full period, Singapore’s average CPM of $21.50 sat 8.5% higher than the global $19.81, but with far greater amplitude and faster month-to-month moves—clear evidence of more volatile country-specific ad costs.

While CTR performance and CPC trends add useful context, this CPM analysis isolates media price pressure. The data underscores a choppier, high-variance CPM profile in Singapore versus a smoother global curve.

Closing

Understanding Facebook Ads CPM benchmarks across all industries in Singapore helps teams evaluate country-specific ad costs, place CPM analysis in seasonal context, and compare industry ad performance to global patterns.