Facebook Ads CPM Benchmarks in Singapore

Introduction

Singapore’s cost-per-thousand-impressions (CPM) trajectory tells a dramatic story: a high-cost mid‑2025 that collapses into a sustained low by mid‑2026, diverging sharply from a steadier global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.

The story in the data

CPM in Singapore began the window at about $28.43 in July 2025 and finished twelve months later at $3.31 in July 2026 — an 88% decline from peak to trough. The month-to-month profile shows a clear peak in October 2025 (roughly $35.30) and a low in July 2026 ($3.31). Over the 13-month series the median CPM for Singapore averaged approximately $15.1. By contrast, the baseline (global) median sat near $20.6, meaning Singapore’s overall CPM was about 27% below the global average across this period.

Highs and lows are stark: Singapore’s top months (Oct–Nov 2025) were 30–75% above the global CPM, while the H1 2026 run (Jan–Jul) landed 55–80% below global levels. Volatility in Singapore was pronounced — average absolute month-to-month moves were roughly $5.0 CPM, more than double the baseline’s average monthly swing of about $1.9. That larger volatility underpins the narrative: a rapid lift into Q4 2025 followed by a precipitous decline and a shallow, intermittent rebound in March 2026 ($10.17).

Seasonal and monthly dynamics

A strong Q4 peak appears in October–November 2025, consistent with elevated competition and higher CPMs in many markets; Singapore’s October figure stands out at $35.3, well above the global October baseline (~$20.1). December 2025 marks the inflection point — CPMs fall sharply to about $11.49, then slide further into Q1 and H1 2026 where levels stabilize at a new, lower band (roughly $3.3–$10.2). There is a small rebound in March 2026, but the rhythm through spring and early summer trends soft, culminating in the lowest recorded month in July 2026. The baseline shows a more muted seasonal cycle: a moderate Q4 rise and modest spring lift (March–April), then a summer dip to mid‑teens.

Country vs. Global

Singapore’s relationship to the global benchmark flips over the period. In mid‑2025 Singapore ran materially above the global CPM (July–Nov saw +17% to +76% differentials, peaking in October). After November the gap narrows and then reverses sharply: from December 2025 onward Singapore CPMs fall well below global levels, reaching near‑80% below the baseline by mid‑2026. Where the global CPM trend is relatively smooth (a mild decline of about 13% from July 2025 to July 2026), Singapore’s trend is far choppier — a dramatic Q4 lift and a deep, sustained decline through H1 2026. In short: more volatile, higher peaks, and much deeper troughs than the global pattern.

Closing

This CPM analysis — part of broader Facebook Ads benchmarks and CPM analysis for All industries in Singapore — highlights extreme shifts in country-specific ad costs versus a steadier global baseline. For anyone monitoring industry ad performance, CPC trends, CTR performance, and country-specific ad costs, the Singapore CPM story across this period is one of sharp seasonal lift followed by a prolonged collapse relative to global benchmarks. Understanding Facebook Ads CPM benchmarks for All industries in Singapore provides a clear, data-grounded view of how local market rhythms contrasted with worldwide patterns.