Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Agriculture ad CPMs ran materially below the global benchmark but with a clear upward momentum over the 13-month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Agriculture started at about $9.50 in July 2025 and finished at roughly $13.11 in July 2026 — a net lift of about +38% from start to finish. The 13-month average CPM for Agriculture was roughly $12.08, with a low near $9.50 (July 2025) and a peak near $14.90 (June 2026). Monthly moves included a steady climb through late 2025 into November’s spike (~$14.77), a December pullback to about $10.48, and a sustained rise through spring 2026 that culminated in the mid-June peak. Volatility, measured as the average absolute month-to-month change, was approximately $1.61 CPM, or about 13% of the Agriculture mean.
This narrative sits alongside broader ad-market metrics such as Facebook Ads benchmarks and CPC trends, where CPM analysis often tracks competitive pressure and media mix shifts even as CTR performance and CPC move on their own cadence.
Seasonal rhythm shows two notable inflection points: a sharp November 2025 lift and a year-end softening in December, followed by a steady spring climb into May–June 2026. November’s jump (roughly +38% month-over-month from October) suggests a concentrated period of higher competition or premium buys, while December’s retreat illustrates a short-lived reversal. The spring rise appears more sustained, with May and June holding the highest levels in the series before a modest July pullback.
Across the year there is a recognizable Q4 spike and a Q1 trough pattern, then a rebound through Q2 — a cadence familiar in industry ad performance cycles without implying causal factors.
Compared with the global baseline, Agriculture CPMs ran consistently below market. The baseline average across the same months was about $20.59 CPM, making Agriculture roughly 40% lower on average. The gap ranged from roughly 50% below the global benchmark at the widest (July 2025) to about 20% below at the narrowest (July 2026). In absolute terms Agriculture showed slightly lower dollar volatility than the global series (~$1.61 vs ~$1.92 monthly), but larger percentage swings because of the lower base.
Understanding this CPM analysis for Agriculture across All countries available provides a clear view of how industry ad performance diverged from global patterns in this period, useful context for anyone looking at Facebook Ads benchmarks, country-specific ad costs, CPC trends, CPM analysis, or CTR performance within Agriculture.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app