Facebook Ads CPM Benchmarks for Agriculture

Introduction

Across all countries, CPMs for the Agriculture industry ran notably lean versus the global market in 2025, with a sharp year-end surge, a December pullback, and an outsized drop into January 2026. The pattern shows midyear softness, a Q4 peak, and higher-than-market volatility—an efficient but choppy cost profile relative to the all‑industry benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all countries compared to the global benchmark.

The story in the data

Agriculture CPM started 2025 at 10.14 and finished the year at 9.05, before sliding to 3.15 in January 2026. Over the full period (Jan 2025–Jan 2026), Agriculture CPM averaged 8.96, ranging from a high of 12.94 in November to a low of 3.15 in January 2026. Within 2025 alone, the average was 9.44.

Key movements:

• A Q2 trough: April marked the 2025 low at 6.04, down nearly 45% from March (10.94), followed by a May rebound to 10.02.
• Summer softness: July–August hovered between 7.37 and 7.58.
• A fall lift: CPMs climbed to 10.64 in September and 10.59 in October, peaking at 12.94 in November.
• Year-end reset: December eased to 9.05 (−30% from November), then a sharp step-down to 3.15 in January 2026.

Volatility averaged 2.50 points month to month—larger swings than the global benchmark—indicating a more jagged cost curve even at lower absolute CPM levels.

For context, the all‑industry global benchmark averaged 19.81 over the period, with a high of 25.22 in November and a low of 15.74 in January 2026. Global month‑to‑month volatility averaged 1.63 points.

Seasonal and monthly dynamics

Agriculture followed familiar Facebook Ads benchmarks seasonality but with more amplitude:

• Early-year costs were moderate (January–March near 9–11).
• A pronounced April dip was followed by a steady late‑spring and summer recovery.
• Q4 delivered the strongest CPMs of the year (October–November peak at 10.59–12.94), consistent with heightened competition and inventory pressure.
• December cooled from the peak, and January 2026 retreated sharply—more than the typical post‑holiday easing seen in broader markets.

Agriculture vs. Global benchmark

Across all countries, Agriculture CPMs sat well below the all‑industry global baseline throughout. In 2025, Agriculture averaged 9.44 versus 20.15 globally—about 53% lower. Month by month, Agriculture typically ran 40–60% below global levels. The narrowest gaps came in January and March 2025 (about 43% below), while the widest gaps appeared in April (−67%) and January 2026 (−80%). Directionally, the global benchmark rose across 2025 (+24% from January to December), while Agriculture edged down slightly (−11%), then diverged more dramatically with the January 2026 drop.

Monthly swing intensity was also different: Agriculture’s average move of 2.50 points exceeded the global 1.63, indicating more volatile CPM dynamics despite lower costs.

Closing

This CPM analysis highlights how Facebook Ads benchmarks for the Agriculture industry across all countries differ from the global, all‑industry baseline: consistently lower, seasonally responsive, and more volatile. Understanding Facebook Ads CPM benchmarks for Agriculture across all countries helps marketers gauge country‑specific ad costs in context and compare industry ad performance to broader market trends. Beyond CPM analysis, many teams also track CPC trends and CTR performance, but this view focuses strictly on CPM behavior for Agriculture across all countries.