Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Agriculture ad CPMs ran materially below the global benchmark but with a clear upward momentum over the 13-month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Agriculture started at about $9.50 in July 2025 and finished at roughly $13.11 in July 2026 — a net lift of about +38% from start to finish. The 13-month average CPM for Agriculture was roughly $12.08, with a low near $9.50 (July 2025) and a peak near $14.90 (June 2026). Monthly moves included a steady climb through late 2025 into November’s spike (~$14.77), a December pullback to about $10.48, and a sustained rise through spring 2026 that culminated in the mid-June peak. Volatility, measured as the average absolute month-to-month change, was approximately $1.61 CPM, or about 13% of the Agriculture mean.
This narrative sits alongside broader ad-market metrics such as Facebook Ads benchmarks and CPC trends, where CPM analysis often tracks competitive pressure and media mix shifts even as CTR performance and CPC move on their own cadence.
Seasonal rhythm shows two notable inflection points: a sharp November 2025 lift and a year-end softening in December, followed by a steady spring climb into May–June 2026. November’s jump (roughly +38% month-over-month from October) suggests a concentrated period of higher competition or premium buys, while December’s retreat illustrates a short-lived reversal. The spring rise appears more sustained, with May and June holding the highest levels in the series before a modest July pullback.
Across the year there is a recognizable Q4 spike and a Q1 trough pattern, then a rebound through Q2 — a cadence familiar in industry ad performance cycles without implying causal factors.
Compared with the global baseline, Agriculture CPMs ran consistently below market. The baseline average across the same months was about $20.59 CPM, making Agriculture roughly 40% lower on average. The gap ranged from roughly 50% below the global benchmark at the widest (July 2025) to about 20% below at the narrowest (July 2026). In absolute terms Agriculture showed slightly lower dollar volatility than the global series (~$1.61 vs ~$1.92 monthly), but larger percentage swings because of the lower base.
Understanding this CPM analysis for Agriculture across All countries available provides a clear view of how industry ad performance diverged from global patterns in this period, useful context for anyone looking at Facebook Ads benchmarks, country-specific ad costs, CPC trends, CPM analysis, or CTR performance within Agriculture.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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