Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across all countries, Agriculture CPMs sit well below the broader market yet move with clear seasonal rhythm. The year opens soft, hits a sharp April trough, then rebuilds into a pronounced Q4 lift, finishing the period at its annual high. The category is more volatile than the global benchmark, with larger month-to-month swings and a wider range between lows and highs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all countries compared to the global benchmark.
For Agriculture, Facebook Ads CPMs started at $11.73 in December 2024 and closed at $13.44 in November 2025, a 15% rise across the full window. Looking at 2025 alone, the climb is more pronounced: from $8.51 in January to $13.44 in November (+58%). The average CPM over the period was $9.41, with a high of $13.44 in November and a low of $5.29 in April, defining a broad $8.15 range.
Monthly momentum was choppy. After a quick dip from December to January (−$3.22), February was flat ($8.56), March lifted to $10.72, then April reset to the year’s low ($5.29). From there, CPMs rebounded to $10.02 in May, slipped through mid-summer ($7.13–$7.31 in July–August), and then climbed into fall ($10.96 in September, $10.57 in October) before peaking in November ($13.44). Volatility averaged $2.33 per month in absolute moves—noticeably brisk for CPM analysis.
Seasonality is visible: softer pricing in early Q1, a pronounced April trough, and a steady build through late Q3 into Q4. The mid-year lull (July–August) averaged $7.68, below the category’s overall mean, followed by a clear autumn rally. The Q4 uplift is evident with October ($10.57) and November ($13.44) marking the strongest two-month run of the year for Agriculture CPMs.
Compared to the global, all-industry benchmark, Agriculture CPMs were consistently below market levels. The global benchmark averaged $19.92 from December 2024 through November 2025, versus $9.41 for Agriculture—about 47% lower on average (roughly 53% of global pricing). The gap fluctuated month to month: it was narrowest in December 2024 (Agriculture $11.73 vs. global $20.44, about 43% lower) and widest in April (Agriculture $5.29 vs. global $18.54, about 71% lower).
Trend-wise, the global market rose steadily in 2025 (+43% from January to November), while Agriculture climbed faster from a lower base (+58%) but with more chop. Agriculture’s month-to-month volatility averaged $2.33, nearly double the global benchmark’s $1.20. The range tells a similar story: Agriculture spanned $8.15 across the year versus $7.67 for the global benchmark. In Q4, the lift was visible in both series—November landed at $13.44 for Agriculture and $25.47 for the global benchmark—keeping the category below-market even as costs rose seasonally.
In sum, Facebook Ads benchmarks show that CPMs for the Agriculture industry across all countries remain significantly below the broader market, with sharper intra-year swings and a strong Q4 climb. Understanding these CPM trends and country-specific ad costs at a global level helps contextualize industry ad performance and benchmark Agriculture against the all‑industry global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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