Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Agriculture CPMs ran materially below the global benchmark but showed notable momentum and seasonality across the 12-month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Agriculture started at $10.66 in June 2025 and finished at $14.77 in May 2026 — a roughly 39% rise from the opening month to the close. Across the year the Agriculture median CPM averaged about $11.68, with a low of $9.50 in July 2025 and a peak of $14.77 in November 2025 (a near-repeat high in May 2026 at $14.77). The absolute range was about $5.27, and month-to-month moves were meaningful: the single largest one-month jump was +$4.09 into November 2025, while the largest one-month fall was −$4.29 into December 2025.
By contrast the global baseline CPM averaged roughly $20.68 over the same months, peaking at $24.21 in November 2025 and dipping to $18.85 in July 2025 and January 2026. In plain terms, Agriculture CPMs ran materially lower than the market average throughout the year.
Two rhythmic patterns stand out. First, a pronounced Q4 spike centered on November 2025 appears in both the Agriculture series (up to $14.77) and the global benchmark (up to $24.21), followed by a pullback in December. Second, early-year softness shows in January 2026 with Agriculture near its lower band ($9.99) before a ramp through spring into April–May 2026. Month-to-month variability in Agriculture was non-trivial: average absolute monthly moves were about $1.69 (≈14.5% of the Agriculture mean), producing a choppier profile than the global series, which averaged roughly $1.56 monthly moves (≈7.5% of the global mean).
These dynamics produced a cadence of lift and decline — a November lift, a December decline, a subdued January trough, and a steady rebound into spring.
Viewed relative to baseline, Agriculture CPMs were consistently below global levels, typically 35–50% lower month-to-month. The narrowest gap occurred in May 2026 (Agriculture about 35% below global), while the widest gap appeared in July 2025 (roughly 50% below). Overall, Agriculture’s year-long average was about 43–44% under the global CPM average. Despite the lower absolute costs, Agriculture showed larger percentage volatility versus the baseline, indicating more pronounced swings against a steadier global CPM trajectory.
This is a CPM analysis that sits alongside broader Facebook Ads benchmarks, CPC trends and CPM analysis conversations, and it complements CTR performance and country-specific ad costs context when assessing industry ad performance.
Understanding Facebook Ads cost-per-thousand-impressions (CPM) benchmarks for Agriculture in All countries available helps advertisers evaluate how industry ad performance compares to global patterns for CPM analysis and broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app