Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
The headline: Agriculture CPMs ran well below the global benchmark but climbed steadily, narrowing the gap by mid-2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
Across the 13-month window (June 2025 to June 2026) the Agriculture cost-per-thousand-impressions (CPM) averaged about $11.90. The series started at $10.66 in June 2025 and finished at $14.26 in June 2026 — a roughly +34% lift from start to finish. The low point was $9.50 in July 2025 and the high was $15.01 in May 2026, a swing of roughly +58% from trough to peak. Monthly movement averaged about $1.63 in absolute change, a sign of moderate month-to-month churn rather than steady linear growth.
By contrast the global baseline CPM averaged roughly $20.76 over the same months, with values ranging from about $18.80 to $24.21. Agriculture therefore ran about 43% below the overall benchmark on average (11.9 vs 20.8), though the gap narrowed over time: June 2025 showed agriculture ~43% below baseline, while by June 2026 the deficit was closer to ~35%.
Seasonality is visible in both series. A clear holiday spike appears in November 2025 — Agriculture jumps from ~$10.68 in October to ~$14.77 in November, then drops back to ~$10.48 in December. That pattern mirrors the global baseline (October → November bump of similar absolute magnitude and a December pullback). After the holiday dip, Agriculture climbs through early 2026 with steady lifts in February, March and April, peaking in late spring (May 2026 at ~$15.01) before a modest pullback in June.
Overall rhythm: softer mid-summer lows (July), a ramp into autumn, a pronounced November peak, a December correction, and a recovery through Q1 into Q2. Month-to-month volatility in Agriculture was slightly higher than the global benchmark (avg. abs. monthly move ~$1.63 vs ~$1.48), indicating marginally choppier swings in this industry.
Viewed relatively, Agriculture CPMs ran below market levels across the entire period — roughly 40–45% lower for most months, narrowing to about 35% below by the end of the series. The global trend showed higher absolute CPMs with somewhat steadier movements; Agriculture showed larger percentage swings (notably the Nov → Dec reversal) despite lower dollar values. In short: Agriculture was lower-cost but a touch more volatile than the baseline.
Closing: Understanding CPM analysis and Facebook Ads benchmarks for Agriculture in All countries available provides a data-grounded view of industry ad performance and broader country-specific ad costs versus the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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