Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
CPM levels in Argentina sat far below the global benchmark throughout the period, yet the market showed real momentum: a deep trough in April, a rapid mid‑year lift, and another spike in October before easing into November. Despite consistently lower country‑specific ad costs, the arc for all industries in Argentina featured sharper swings relative to its own baseline, with standout highs in July and October and a pronounced low in April. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Seasonality showed through clearly. Performance softened from late Q4 into early-year months, with the deepest lull in April — a later and sharper trough than the global pattern. Mid‑year delivered the strongest sustained lift as CPMs accelerated from May to July before easing late in Q3. Q4 brought renewed intensity, with a pronounced October spike and a lighter November, echoing typical auction pressure seen globally during the lead‑in to peak retail periods.
By quarter, Argentina’s CPMs averaged 2.78 in Q1 (Jan–Mar), 2.90 in Q2 (Apr–Jun), and 4.63 in Q3 (Jul–Sep) — a 66% jump from Q1 to Q3. The October–November read stayed elevated versus the first half, maintaining that mid‑year step‑up even with a gentle late‑Q4 cool-down.
Argentina’s CPMs averaged 3.59 across the period versus 20.10 globally — roughly 82% below the global Facebook Ads benchmarks for all industries. The gap narrowed and widened throughout the year: at its widest in April, Argentina’s CPM was only 9% of global levels (−91% vs. global); at its narrowest in July, it reached 31% of global (−69%). The global series rose modestly from 24.05 in November 2024 to 24.72 in November 2025 (+3%), while Argentina climbed more (+17%) but with a choppier path. Globally, Q4 competition pushed CPMs higher (21.26 in October, 24.72 in November); Argentina mirrored the October surge (5.66) but eased in November (4.30).
In sum, CPM analysis for all industries in Argentina shows structurally lower country‑specific ad costs versus the global benchmark, with pronounced April lows, mid‑year peaks, and Q4 pressure. Understanding Facebook Ads benchmarks and CPM performance for all industries in Argentina helps contextualize industry ad performance and compare local CPM trends to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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