Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Argentina’s CPMs sat dramatically below the global market in 2025, but the story is not just about low costs—it’s about the climb. After a soft first half and a sharp April trough, CPMs in Argentina nearly doubled by year-end, culminating in a Q4 run-up that mirrored global inflationary pressure. Volatility was modest in dollars but pronounced relative to its lower base, with standout swings in April and October that defined the year’s rhythm.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
CPM in Argentina averaged $3.74 across 2025, ranging from a low of $1.69 in April to a high of $5.65 in November. The year opened at $2.62 (January) and closed at $5.11 (December), a 95% lift from start to finish.
Momentum built in stages:
H1 averaged $2.79; H2 averaged $4.70—about 69% higher. Six of the 12 months landed above the annual average, five of them in the second half. Average month-to-month movement was $0.86, signaling noticeable relative volatility on a low-cost base.
Seasonality aligned with common platform behavior: a softer start, a spring trough, and a Q4 climb. April was the clear low point, followed by a paced recovery through June–July. August and September eased off, then Q4 tightened, with October’s spike setting the tone for the holiday run-up. Q4 averaged $5.38 versus $2.78 in Q1—nearly double—highlighting how competition in late-year periods typically elevates impression costs even in lower-cost markets.
Against the global benchmark, Argentina was consistently below market on CPMs. The global average for 2025 was $20.15, peaking at $25.22 in November and bottoming at $17.73 in January. Argentina’s $3.74 average was about 81% lower than global levels.
The gap ranged from 75% below market at its narrowest (July) to 91% below at its widest (April). While the global trend rose a measured 24% from January to December, Argentina’s trajectory was steeper and choppier, nearly doubling (+95%). In absolute terms, global month-to-month swings averaged $1.21 versus Argentina’s $0.86; relative to each market’s mean, Argentina was the more volatile series.
For Facebook Ads benchmarks, this CPM analysis shows that country-specific ad costs in Argentina are structurally lower than global levels but follow similar seasonal contours, especially the Q4 lift. Understanding CPM performance for all industries in Argentina helps marketers benchmark impression costs and read market pacing against worldwide trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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