Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
The main story: Arts industry CPMs ran materially below the overall benchmark and showed a choppier rhythm across the year — a sharp mid-summer lift, a deep autumn trough, then a modest rebound into 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in All countries compared to the global benchmark.
Cost per thousand impressions (CPM) for Arts averaged about $13.3 over the 13-month window (June 2025 → June 2026), ranging from a high of $19.9 in July 2025 to a low of $9.8 in September 2025. The series opened at roughly $14.9 in June 2025 and closed at $12.45 in June 2026 — a net decline of approximately 16.6% from start to finish.
By contrast the global benchmark averaged about $20.8 over the same period, with a peak near $24.2 in November 2025 and a low around $18.8 in June 2025. Where the global CPM climbed roughly +16.5% from June 2025 to June 2026, Arts moved in the opposite direction, declining nearly 17%.
Monthly momentum highlights: a strong lift into July 2025 (+$5 vs June), a steep fall into September 2025 (the single largest monthly drop, about $6.8), and a recovery phase that produced moderate gains into May 2026 before easing back into June.
Seasonality shows a mid-year spike and a pronounced Q4 trough for Arts CPMs. The July spike stands out as the single peak; the autumn months — particularly September and November — were softer, producing the lowest CPMs in the sample. Early Q1 2026 settled into a relatively stable band (~$11.8–$12.5), with a modest lift in May 2026 to about $14.85 before another pullback into June.
Overall monthly rhythm: strong mid-year competition or demand created a July lift, late-year pressure produced the deepest troughs, and early-year stabilisation produced smaller month-to-month movements compared with the summer/autumn swings.
Across the period Arts CPMs trailed the global benchmark by an average of roughly 36% (Arts ≈ $13.3 vs global ≈ $20.8). Relative positioning varied: the narrowest gap occurred in July 2025 when Arts was essentially in line with the global benchmark (about +0.4% above), while the widest gap appeared in November 2025 when Arts sat nearly 49% below the global CPM. In volatility terms Arts was notably choppier: average absolute monthly moves were about $2.28 for Arts versus about $1.48 for the global benchmark — roughly 1.5x more volatile.
Put another way, while the global CPM trend lifted across the window (+16%), Arts moved counter to that lift (−17%) and displayed larger month-to-month swings, especially between July and September 2025 and again around the November–December period.
This CPM analysis of Facebook Ads benchmarks for the Arts industry in All countries underscores a year marked by a sharp summer lift, a deep autumn trough, and greater volatility compared with the global market. Understanding cost per thousand impressions (CPM) benchmarks for Arts across All countries helps contextualize industry ad performance and country-specific ad costs when compared to broader CPM analysis and Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app