Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The main story: Canada’s cost-per-thousand-impressions (CPM) ran consistently below the global benchmark across this 13-month window, with a noticeable Q4 lift and a steeper post-holiday decline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Canada compared to the global benchmark.
Canadian CPMs started at about $15.35 in July 2025 and closed the period at $11.31 in July 2026 — a decline of roughly 26% from start to finish. The Canadian series averaged approximately $13.05 per thousand impressions (CPM), ranging from a low of $10.32 in September 2025 to a peak of $17.00 in December 2025. By contrast, the global baseline averaged about $20.58 CPM, with a high of $24.26 in November 2025 and a low of $16.47 in July 2026.
Month-to-month swings in Canada were real: average absolute change was roughly $2.20 per month, reflecting several sharp moves (September’s trough, the November–December lift, and the December→January drop). The global series showed sizable moves too (notably the November spike and the June→July drop) but a slightly lower monthly average swing of about $1.92.
Seasonality is visible. Canada recorded a clear lift into late Q4, with CPMs climbing from mid-November and peaking in December — a common holiday-period pressure on impression costs — then falling sharply into January. The data also shows a spring rebound into April where Canadian CPMs rose again (April ~ $14.74) before settling into a mid-teens/mid-high range through early summer. The global baseline mirrors the Q4/heavy-November dynamic but with larger absolute peaks (November global peak near $24.26) and a pronounced drop into the following July.
Relative to the global benchmark, Canada ran materially lower across the year. On average Canadian CPMs were about 36–37% below the global average. The monthly gap varied: the narrowest relative gap was in December (~16% below global), and the widest gaps appeared in late winter/early spring (March and February were roughly 47% below global levels). Put another way, Canada’s CPM profile was lower-cost but somewhat choppier — average monthly volatility was ~14% higher than the global benchmark ($2.20 vs $1.92 average absolute monthly change).
Key comparative snapshots: July 2025 saw Canada about 19% below global CPMs; November–December showed compression of that gap (mid-teens to high-30s percentage range), and March 2026 marked one of the widest decouplings (roughly 47% lower in Canada).
Understanding Facebook Ads CPM benchmarks and CPM analysis for all industries in Canada offers a data-grounded view of country-specific ad costs and industry ad performance relative to global patterns. This snapshot of country-specific CPM trends in Canada versus the global benchmark highlights seasonal lifts, post-holiday declines, and a consistently lower cost environment across the period.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM may increase during Canada Day, Labour Day, and Thanksgiving. E-commerce bidding rises on Black Friday and Cyber Monday. Ad costs may increase in December. Back-to-school and Mother's Day increase retail competition. Provincial holidays may change weekday inventory availability.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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