Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Canada’s CPMs ran well below the global benchmark for most of the year, but the market built momentum into year‑end, culminating in a sharp December surge that narrowed the gap. The story is one of low-cost consistency early on, mid‑year swings that reset gains, and a decisive Q4 climb. Volatility was more pronounced than the global pattern, with big lifts in May, July, and especially December, and notable dips in June, August, and September.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
Canada’s CPMs opened at $9.42 in December 2024, then slipped to the period low of $9.25 in January 2025. The market climbed unevenly through spring, spiking to $14.12 in May (+$3.74 month over month) before retracing to $11.34 in June. A second swell arrived in July at $14.78, followed by a two‑month cool‑off into a September trough of $9.38. From there, CPMs rebuilt through Q4—$10.82 in October, $12.21 in November—before leaping to the annual high of $19.74 in December. From start to finish, that’s a +110% December‑to‑December increase.
Across the 13 months, Canada’s CPM averaged $11.87, with a range of $10.49 between its low ($9.25) and high ($19.74). Volatility averaged 2.41 points in absolute month‑to‑month change—sharper swings than the global benchmark’s 1.18 points. Key movements included May’s surge, June’s reset (−$2.78), July’s rebound, August’s pullback (−$3.07), and the outsized December jump (+$7.53 month over month).
Seasonally, CPMs were softer in Q1 (Canada averaged $10.12) and lifted in Q2 ($11.95), with a July pop defining an otherwise mixed Q3 ($11.96) that eased into September. Q4 was the strongest stretch, averaging $14.26, consistent with typical year‑end competition that elevates auction prices. The rhythm was stop‑start through mid‑year, then decisively higher into the holidays, with December’s high watermark anchoring the annual peak.
Relative to the global benchmark, Canada stayed below market throughout the period. Canada’s average CPM ($11.87) trailed the global average ($20.16) by about 41%. The gap was widest at the outset—December 2024 sat 54% below global levels—and narrowed meaningfully by year‑end, just 18% below in December 2025 ($19.74 vs. $24.15). The tightest spreads appeared in July (−23%) and May (−28%), while September (−52%) and November (−51%) re‑opened the distance. Trend‑wise, the global line rose steadily (+18.7% December‑to‑December), whereas Canada’s path was choppier but ultimately steeper, closing the year with a stronger surge.
This CPM analysis offers a clear read on Facebook Ads benchmarks for all industries in Canada: structurally lower country‑specific ad costs than the global market, higher mid‑year volatility, and a decisive Q4 lift that narrowed the gap. Understanding Facebook Ads CPM benchmarks for all industries in Canada helps teams contextualize industry ad performance and compare local CPM dynamics to global patterns alongside broader CPC trends and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app