Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Canada’s COST_PER_THOUSAND_IMPRESSIONS (CPM) ran consistently below the global benchmark across the 13-month window, showing a mix of seasonal Q4 lift and a pronounced slide into mid-2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries available in Canada compared to the global benchmark.
Across the period, Canada’s median CPM averaged about $12.95, versus a global average near $20.76 — roughly 38% lower on average. Canada’s high point arrived in December 2025 at about $17.09, while its low landed in June 2026 at $9.49, a 44% drop from that winter peak. The period begins at $12.24 (June 2025) and ends at $9.49 (June 2026), which represents a cumulative decline of roughly 22% in Canadian CPMs.
The global series tells a different arc: it started near $18.80 and finished at $21.90, a +16% lift, with a November 2025 spike up to $24.21. Monthly moves in Canada included sharp swings — July and December showed uplifts to the mid-teens, while September 2025 and early 2026 marked troughs around $10–$11. Notable month-to-month moves in Canada: a +26% uptick from June to July 2025, a -25% drop from December to January, and a further slide into June 2026.
Volatility in raw dollars was meaningfully higher in Canada: average monthly absolute change was about $2.58, versus roughly $1.48 for the global baseline — about 74% more volatile in magnitude.
The rhythm shows a modest Q3 build into a clearer Q4 uplift, with November–December 2025 elevating CPMs in both markets (global peak in November; Canada peaks in December). Canada’s Q4 lift was noticeable but muted compared with the global November surge. The year’s turn saw a rebound-to-decline sequence: December highs gave way to a steep January–February softening, followed by a spring rebound into April before a downward slide into June 2026. In short: Q4 competition tightened rates, Q1 softened them, and spring saw a mixed rebound that didn’t fully sustain into early summer.
Canada trailed the global benchmark every month, with the gap varying from a narrow ~15% below (December 2025) to a wide ~57% below (June 2026). The average gap over the window was roughly 38% — Canada’s CPMs were consistently below market and exhibited larger month-to-month swings. While the global series showed a steadier upward trend (+16% from start to finish), Canada’s trajectory was choppier and ended materially lower (about −22% over the year).
These figures provide a CPM analysis and country-specific ad costs view that complements Facebook Ads benchmarks, CPC trends, CPM analysis, and CTR performance comparisons. The dataset frames industry ad performance for all industries available in Canada using COST_PER_THOUSAND_IMPRESSIONS as the focal metric.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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