Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Across all industries in Canada, Facebook Ads CPMs ran consistently below the global benchmark while moving through a choppier arc. The year opened soft, climbed into a pronounced Q4 surge, and then reset sharply in January — a wider swing than the global pattern. The standout moment came in December, when Canadian CPMs nearly matched global levels before falling back to early-year pricing.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
Canadian CPMs averaged 12.9 across the 13-month window, ranging from a low of 9.15 in January 2026 to a high of 20.94 in December 2025. The period begins at 9.41 in January 2025 and ends just below that at 9.15 — a slight 3% year-over-year dip — but that flat bookend masks a dramatic intra-year rise and fall.
Key movements:
Volatility was pronounced: the average absolute month-to-month move in Canada was 3.33, roughly double the global swing of 1.63, signaling more abrupt shifts in country-specific ad costs.
The rhythm follows familiar CPM analysis patterns with a local accent:
This arc aligns with typical Facebook Ads benchmarks, where competition elevates Q4 CPMs. In Canada, that late-year push was especially pronounced, before a January normalization.
Relative to the global benchmark, Canada’s CPMs were consistently below market, averaging 35% lower (12.9 vs. 19.8). The gap narrowed as the year progressed:
Month by month, Canada tracked 16–47% below the global level for most of the year, with two notable moments:
Trend pace differed as well. From January to December 2025, global CPMs rose a steady 24%. Canada surged 122% over the same span, then retraced sharply in January 2026 — a more volatile path than the global benchmark.
Taken together, this CPM analysis shows Canada’s all-industry Facebook Ads benchmarks running materially below global pricing yet moving through larger swings, culminating in a near-parity December before a sharp reset. Understanding Facebook Ads cost-per-thousand-impressions benchmarks for all industries in Canada helps marketers interpret country-specific ad costs and compare industry ad performance to global CPM trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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