Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Canada’s Facebook Ads CPMs tracked well below the global benchmark throughout the period, but with sharper month-to-month swings. The year opened soft, lifted into a mid-year surge, then cooled into early fall before a modest October rebound. The standout months were May and July, when Canadian CPMs briefly closed the gap with the world average, while December and September marked the deepest discounts versus global costs.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
Across November 2024 to October 2025, Canada’s CPM averaged about $11.27, ranging from a low of $9.22 in September to a high of $14.75 in July. The period began at $12.75 in November 2024 and ended at $10.85 in October 2025, a decline of roughly 15%. Four months landed below $10 (December, January, February, September), underscoring a generally deflationary first quarter and an early fall dip.
Momentum-wise, the narrative runs in three acts:
Volatility averaged about $2.32 month over month, materially choppier than the global series. The largest single swing was April to May (+$4.35), followed by the giveback from May to June (−$3.73) and the jump from June to July (+$3.76).
Seasonally, Canada leaned into a familiar pattern: softer Q1, strength in late Q2 and midsummer, and pressure into early fall. Quarterly medians reflect that rhythm:
July was the inflection month, marking the annual high and the narrowest spread to global CPMs. By contrast, September was the year’s bargain month, followed by an October rebound that stopped short of recapturing early-summer pricing.
Against the global benchmark, Canada’s CPMs were consistently lower—about $11.27 versus a ~$19.97 global average over the same months, a 44% discount on average. The global series moved within a tighter band (average monthly move ~$1.27), indicating steadier pricing than Canada’s more volatile pattern.
The spread fluctuated widely:
Trend-wise, the global line eased from November into Q1, rebuilt through Q2 and Q3, and lifted into October—ending higher than September—while Canada’s path showed deeper dips and sharper recoveries.
In sum, this CPM analysis shows Facebook Ads benchmarks for all industries in Canada running markedly below global levels, with bigger month-to-month swings and a clear mid-year price crest. Understanding cost-per-thousand impressions patterns and country-specific ad costs helps frame industry ad performance in context and compare Canada’s Facebook Ads benchmarks to the global trend.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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