Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Across all industries in Colombia, Facebook Ads CPMs ran far below the global benchmark but moved with noticeably sharper ups and downs in relative terms. Costs rose through the first half, dipped late summer, then spiked sharply in October before easing into year‑end — a choppier rhythm than the steadier global build into Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Colombia’s CPM opened at 1.74 in December 2024 and closed at 2.60 in December 2025, a 50% increase year over year. The period averaged 2.67, with a clear high of 4.22 in October and a low at the start of the window (1.74 in December 2024). Costs climbed from January’s 1.79 to a February–March plateau near 2.81, ticked higher again in May (3.25), and then softened into an August–September trough around 2.22–2.20. October delivered the standout spike to 4.22, followed by a correction to 2.77 in November and a softer 2.60 in December.
Month-to-month volatility averaged 0.54 CPM points in Colombia, driven by a +2.02 jump from September to October and a −1.45 pullback into November. By comparison, the global benchmark moved 1.28 points per month on average, a larger swing in absolute dollars but smoother relative to its higher baseline.
Globally, CPMs averaged about 20.0 across the same period, rising from 20.36 in December 2024 to 22.71 in December 2025 (+12%). The global high came in November (25.02) and the low in January (17.74), underscoring a classic Q4 cost build.
Colombia’s rhythm showed three distinct phases:
In quarterly terms, Colombia averaged 2.47 in Q1, 2.93 in Q2, 2.41 in Q3, and 3.19 in Q4 — the highest quarter boosted by October’s spike rather than a prolonged holiday run‑up.
Colombia’s CPMs consistently trailed the global benchmark by a wide margin, running at roughly 10–20% of global levels throughout the year. At the narrowest gap, October’s 4.22 was about 80% below the global 21.37; at the widest, December 2024 sat roughly 92% below the global 20.36. On average, Colombia CPMs were about 87% lower than the worldwide benchmark (2.67 vs. 20.0).
Trend profiles also differed: the global curve rose steadily into Q4 (+16% from July to October, then a further jump to November), while Colombia’s line was choppier — down in late summer, a pronounced October spike, then a two‑month comedown. In relative terms, Colombia’s monthly volatility was higher (about 20% of its average CPM) versus roughly 6% for the global benchmark.
For Facebook Ads benchmarks, CPM analysis across all industries in Colombia shows low country‑specific ad costs versus the global market, a late‑summer dip, and a brief Q4 surge centered in October. Understanding CPM trends for all industries in Colombia helps marketers gauge industry ad performance and compare country‑level CPM patterns against the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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