Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
CPM levels in Colombia sit dramatically below the global market while following familiar seasonal rhythms. Through 2025, CPMs for all industries in Colombia moved in a narrow, affordable band, lifted sharply in October, and then eased into year‑end before a pronounced reset in January 2026. Compared to the global benchmark—where CPMs are an order of magnitude higher—Colombia’s market was consistently cheaper, with a brief narrowing of the gap during Q4.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Colombia’s cost per thousand impressions averaged 2.74 across 2025 (Jan–Dec), ranging from 1.79 in January to a high of 4.22 in October. The year opened at 1.79, climbed into May (3.25), softened through late summer (2.20–2.22 in August–September), then surged in October to 4.22—an abrupt +92% jump versus September—before cooling to 2.49 in December. Across the full period (Jan 2025–Jan 2026), the lowest reading arrived in January 2026 at 0.61, a -75% month-over-month decline from December.
Month-to-month volatility in Colombia averaged 0.60 points in 2025, showing moderate swings on a low base. By comparison, the global benchmark averaged 20.15 for the year and moved by 1.21 points monthly. The global series followed a steadier climb into Q4, peaking at 25.22 in November, while Colombia’s October spike was the standout move.
Measured end to end, Colombia’s CPM rose 39% from January to December 2025 (1.79 to 2.49), then fell sharply into January 2026 (0.61), resulting in a -66% year-over-year January drop. Globally, January-to-December 2025 rose 24% (17.73 to 22.04) before a typical Q1 reset to 15.74 in January 2026 (-29% month-over-month).
The rhythm in Colombia was clear:
Globally, the seasonal pattern was more textbook: steady build from Q1 (18.29) to Q3 (19.97), a pronounced Q4 premium (22.98) peaking in November, and a clear pullback in January 2026 (15.74).
Colombia’s CPMs tracked at 10–20% of global levels throughout 2025—roughly 80–90% below the market. The average gap for the year was -86% (2.74 vs 20.15). The narrowest gap appeared in October, when Colombia reached 4.22 versus the global 21.69 (19.5% of global); the widest gaps clustered around January and late summer, with Colombia at roughly 10–11% of global.
Trendwise, Colombia’s 2025 line lifted faster in percentage terms (+39% Jan–Dec) but off a very low base and with a single standout spike in October. The global benchmark rose more consistently (+24% Jan–Dec), surged in Q4—especially November—and then reset less dramatically than Colombia in January 2026 (-29% vs Colombia’s -75%).
This CPM analysis of Facebook Ads benchmarks shows that country-specific ad costs in Colombia are structurally lower than the global average, with a distinct October surge and a sharper-than-average January reset. Understanding Facebook Ads CPM benchmarks for all industries in Colombia helps marketers gauge cost dynamics and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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