Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Colombia’s CPM profile tells a modest-but-spiky story versus the global market: for most of the 13‑month window Colombia ran at a fraction of global CPMs, then experienced two marked lifts — one in October 2025 and a dramatic spike in July 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Colombia compared to the global benchmark.
Cost per thousand impressions (CPM) in Colombia began the period at about $2.57 (July 2025) and closed at $13.06 (July 2026). The 13‑month mean for Colombia was roughly $3.20, with a low of $1.70 (May 2026) and a high of $13.06 (July 2026). The global baseline averaged about $20.58 over the same span, with a floor near $16.47 (July 2026) and a peak around $24.26 (November 2025).
Month-to-month movement in Colombia was often small — several months hugged the $2.00 mark — but two momentum events punctuated the run: a lift to $4.59 in October 2025 (more than double the prior month) and a rebound to $13.06 in July 2026. Excluding the July 2026 surge, typical monthly swings were under $0.50; including it, the mean absolute monthly change is roughly $1.51, reflecting how one dramatic move can reshape perceived volatility.
Across the period there’s a subtle seasonal rhythm: a mid‑autumn lift in October 2025 and softer engagement through late autumn into winter, followed by small rebounds in early Q1 2026. May 2026 registers the trough at $1.70, consistent with a quieter late‑spring cadence in Colombia. The July 2026 spike breaks that pattern entirely, reversing a year of relatively low CPMs into a brief, sharp peak.
The baseline shows its own seasonal pressure — a November 2025 high and a notable decline into mid‑year 2026 — but the scale is very different. Global CPMs move by multiple dollars month‑to‑month, reflecting broader market competition and seasonal ad budgets.
Colombia ran well below global CPM levels for most months: on average Colombia’s CPM was about 15.5% of the global benchmark (roughly 84.5% lower). For most of the year Colombia’s CPMs were in the 8–13% range of global CPMs; the gap narrowed in October 2025 (Colombia ~23% of global) and collapsed in July 2026 when Colombia climbed to about 79% of the global CPM. At its widest gap (May 2026) Colombia was only ~7.5% of the global CPM. In relative terms Colombia was more variable (large percent swings off a small base) while the global baseline showed larger absolute swings but lower percent volatility.
Understanding Facebook Ads benchmarks for cost‑per‑thousand‑impressions across all industries in Colombia provides a clear view of country‑specific ad costs and CPM analysis versus global patterns — useful context for industry ad performance and broader Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance comparisons.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC may increase during long weekends and holidays such as Independence Day as leisure media consumption rises. Major e-commerce events may increase retail competition. June holidays may disrupt typical ad pacing. Holidays shifted to Mondays may improve weekend campaign performance.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks