Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Colombia’s cost-per-thousand-impressions (CPM) ran markedly below the global benchmark across this 13‑month window, but the story is one of low absolute prices with high relative swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Colombia compared to the global benchmark.
Colombia’s median CPM averaged roughly $2.49 over June 2025–June 2026, starting at $2.12 in June 2025 and finishing at $3.70 in June 2026 — a ~75% rise from the opening month to the closing month. The year’s high was $4.59 in October 2025 and the low was $1.73 in May 2026. Those extremes sit around the mean: October’s spike was about 85% above Colombia’s monthly average, while May’s trough was about 31% below it.
By contrast the global baseline averaged about $20.75 CPM over the same period. Colombia therefore operated at roughly 12% of the global CPM on average — approximately 88% below the global benchmark. Month-by-month the gap narrowed in October 2025, when Colombia reached ~23% of the global rate, and widened in May 2026, when Colombia fell to ~7.6% of the global CPM.
Monthly rhythm in Colombia showed episodic spikes rather than a smooth seasonal curve. A pronounced uplift in October 2025 doubled typical month-to-month movement and produced the dataset’s largest one‑month increase (+2.38). After that spike the market reverted to its lower midrange through the winter months, with a soft trough in May 2026 before another jump into June 2026.
The global baseline showed its own seasonal motion: a steady rise into an elevated November 2025 peak (~$24.21), a pullback in December, and higher mid‑year levels through spring 2026. Compared to the global pattern, Colombia’s cadence was choppier on a percentage basis — short, sharp moves rather than sustained, large-dollar shifts.
In absolute dollars Colombia’s CPM volatility (average absolute month‑to‑month move ≈ $0.76) was smaller than the global benchmark’s average absolute move (~$1.48). In percentage terms, however, Colombia was far more volatile: average absolute monthly percent moves were about 32% in Colombia versus roughly 7% for the global baseline — roughly 4–5× greater relative fluctuation. Put another way, Colombia delivered very low CPMs compared to the world, but those low prices carried larger proportional swings and a handful of standout months (Oct 2025, Jun 2026).
Understanding Facebook Ads CPM analysis and country-specific ad costs for All industries in Colombia clarifies how local ad markets can diverge from global CPM patterns and how CPM analysis intersects with broader industry ad performance and CPC trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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