Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Colombia’s Facebook Ads CPMs spent the year well below the global benchmark, yet the local market showed clear upward momentum punctuated by a sharp Q4 spike. Costs softened into late 2024, climbed through Q1 and late spring, cooled across late summer, and then surged in October before easing in November. The pattern is more proportionally volatile than the global trend, with a standout October peak reshaping the yearly arc. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Colombia’s CPM started at $1.99 in November 2024 and ended at $3.05 in November 2025, a 53% lift across the period. The median averaged $2.65, with a low of $1.74 in December 2024 and a high of $4.19 in October 2025. Month to month, the year opened with a December dip (−12% from November), a mild January uptick (+3%), and a sharp February jump (+57%), followed by steadier gains into March and April (around $2.73–$2.84). May reached $3.18, then CPMs eased through June and July and softened into August and September. October broke the pattern with a near-doubling from September (+96%) to the cycle high, before retreating 27% in November—still above the annual average.
Volatility in Colombia averaged an absolute 0.51 points per month, modest in dollar terms, but relatively choppier given the low base. From trough to peak, CPMs climbed about 141%, with the October spike marking the clearest break from prior months’ cadence.
The data reflects familiar seasonal rhythms. Costs typically soften into late Q4, with December setting the yearly low. They rebound early in Q1 and stabilize into spring. Late spring to early summer runs higher before a late-summer cooldown (August–September), and Q4 reintroduces intensity, with October’s surge and a November pullback. Averaging the first six observed months (November–April) at $2.32 versus the last seven (May–November) at $2.94 shows a 27% lift across the back half of the window.
Against the global benchmark, Colombia remained structurally cheaper throughout. Colombia’s average CPM was $2.65 versus the global $19.77—about 86% lower. Monthly gaps ranged from roughly 92% below in November 2024 ($1.99 vs. $24.26) to about 80% below at the narrowest point in October 2025 ($4.19 vs. $21.19). While the global series trended down overall (−20% from November 2024 to November 2025), Colombia moved in the opposite direction (+53%), with more proportional month-to-month swings. In absolute terms, global volatility averaged 1.31 points per month, but relative to their levels, Colombia’s fluctuations were steeper (about 19% of the local average vs. 7% globally).
Facebook Ads benchmarks for CPM show that all industries in Colombia maintain structurally lower country-specific ad costs than the global market, with a clear Q4 spike, a Q1 rebound, and late-summer softness. This CPM analysis helps situate Colombia’s industry ad performance within global Facebook Ads cost-per-thousand-impressions trends for the period observed.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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