Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Construction CPMs ran consistently above the market this 13‑month window, showing a pattern of late‑year lift and early‑year rebound but ending slightly lower than they began. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Construction averaged about $23.35, starting at $24.71 in July 2025 and finishing at $22.35 in July 2026 — a net decline of roughly 9.5% from start to finish. The sector peaked in November 2025 at $26.56 and troughed in December 2025 at $20.92, giving a peak‑to‑trough swing of nearly $5.64 in two months. Month‑to‑month movement averaged about $1.95, roughly 8.4% of the Construction mean.
By comparison, the global benchmark averaged about $20.59 CPM over the same period. The market baseline began at $18.86 and fell to $16.47 by July 2026 (about a 12.7% decline), with its own high in April 2026 near $23.65 and a deep dip into mid‑June/July 2026. In absolute terms Construction ran about $2.76 (≈13.4%) higher than the global CPM average across the year.
The rhythm of the year shows a familiar Q4 lift for Construction CPMs, culminating in the November spike, followed by a sharp December drop and a clear rebound into January 2026. After that rebound, CPMs settled in the low‑to‑mid‑$20s with smaller oscillations through spring and early summer. The baseline series shows a different cadence: a marked rise into spring 2026 (March–April) before a pronounced softening into June–July. Construction’s calendar was dominated by the late‑fall volatility (Nov→Dec) while the global sample displayed stronger spring seasonality.
Across the series, Construction CPMs were consistently above market: roughly 10–16% higher month‑to‑month, with the gap narrowing and widening depending on seasonal swings. Where the global trend fell more steeply into summer (about −12.7% over the period), Construction’s decline was milder (about −9.5%), producing a modest convergence by mid‑2026 but not parity. Volatility measures were comparable: Construction’s average absolute monthly move ($1.95) was slightly above the global average ($1.92), though as a percent of mean the global baseline registered a marginally larger percent swing because of its lower average CPM.
This CPM analysis — part of broader Facebook Ads benchmarks and CPM analysis coverage — highlights how Construction industry ad costs across All countries available ran above baseline while exhibiting a pronounced November spike, December dip and a muted year‑over‑year decline. Understanding Cost Per Thousand Impressions benchmarks for Construction in All countries available helps marketers frame industry ad performance and compare country‑specific ad costs to global CPM trends.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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