Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Construction-sector CPMs ran consistently above the global baseline across the year, with sharper swings and a few standout months that set the tone. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction in All countries available compared to the global benchmark.
Across June 2025–May 2026, Construction cost-per-thousand-impressions (CPM) averaged about $23.6 — starting at $24.45 in June 2025 and finishing at $23.06 in May 2026 (a modest 5.7% decline from start to finish). The highwater mark was November 2025 at roughly $26.55; the low point hit $20.91 in December 2025. Month-to-month movement averaged about $2.05 in absolute change, signaling noticeable momentum swings rather than a flat trend.
Several strong moves punctuate the series: a mid-summer dip into $22.38 in August, a November peak near $26.55, a steep December drop of about $5.63, and a sharp rebound to $24.74 in January 2026. Spring months settled into the low-to-mid $23 range, with April at $23.86 and May at $23.06 — closer to the annual mean than the extremes.
The rhythm shows an autumn-to-winter spike and rebound pattern. CPMs climbed into late autumn, peaked in November, then declined sharply in December before rebounding in early Q1. The pattern produced notable volatility across the Q4–Q1 boundary: November’s peak followed by December’s trough created one of the largest one-month swings in the year. Late-summer softness (August) and a spring stabilization (March–May) rounded out the seasonal narrative.
This cadence aligns with common CPM seasonality where competition and budget flows create compressions and expansions through Q4 and into Q1, producing a jerky but interpretable monthly rhythm.
Compared with the global benchmark for the same months, Construction CPMs were persistently above market levels. The global baseline averaged about $20.7 over the same period, making Construction CPMs roughly 14% higher on average. The gap varied: at its widest in January 2026 Construction CPMs ran about 31% above global CPMs; at its narrowest in March 2026 Construction was slightly below the global level (about 1.3% lower). Overall, Construction in All countries available was more volatile than the baseline (avg. monthly swing ≈ $2.05 vs. baseline ≈ $1.56), reflecting bigger month-to-month adjustments in industry ad costs.
Understanding Facebook Ads benchmarks, CPM analysis, and industry ad performance for Construction across All countries available gives a clear picture of how country-specific ad costs and seasonal momentum translated into a year of elevated and occasionally jagged CPMs.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per lead across different markets
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