Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Across all countries, Facebook Ads CPMs for the Construction industry spent most of the year running above the global benchmark, with a pronounced mid-year lift, an autumn crest, and a sharp December pullback before rebounding in January. The category showed bigger month-to-month swings than the market overall, peaking in November and briefly dipping under the benchmark only in December. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Construction across all countries compared to the global benchmark.
Starting the year at $19.68 in January 2025, Construction CPMs climbed through mid-year, topping out at $27.14 in November before sliding to $19.83 in December and then surging to $26.44 in January 2026. For 2025, CPMs averaged $23.13, ranging from a low of $19.68 (January) to a high of $27.14 (November), a $7.46 spread. Over the full 13-month window, the average was $23.39.
Key monthly dynamics highlight the category’s choppiness:
Volatility averaged a $2.76 absolute swing per month, meaning Construction CPMs were more changeable than the market baseline.
The rhythm skewed toward a gradual build from Q1 into the summer, punctuated by an August dip and a renewed climb into Q4. The typical end-of-year premium was visible, with October–November pricing at the top of the range before a seasonal December cool-down. Notably, the December drop was deeper than the broader market’s pullback, and the new-year rebound in January 2026 was unusually strong for this category, effectively erasing the December softness.
By quarter, Construction CPMs stepped higher across the year: Q1 averaged $21.18, Q2 $23.31, Q3 $23.80, and Q4 $24.23. The shape aligns with typical CPM analysis patterns—firmer mid-year and elevated in Q4—while exhibiting sharper amplitude than the benchmark.
Against the global Facebook Ads benchmarks, Construction CPMs carried a premium. In 2025, Construction averaged $23.13 versus the global $20.15—about 15% higher. Over 13 months, the category ran roughly 18% above market ($23.39 vs $19.81). Construction outpaced the global level in every month except December, when it dipped 10% below the benchmark. Elsewhere, the premium ranged from +8% (August) to +31% (June), and spiked to +68% in January 2026 as the category rebounded while the market dropped.
Volatility was also higher: the category’s average monthly swing was $2.76 compared with $1.63 globally—around 70% more volatile. The global trend rose steadily into November 2025 (+16% from January), eased in December (−13% MoM), and fell sharply in January 2026 (−29% MoM), while Construction diverged with a strong January rebound.
Facebook Ads CPM benchmarks for the Construction industry across all countries show an above-market cost profile with higher volatility, a November peak, and an outsized December-to-January snapback. Understanding CPM analysis for Construction across all countries helps marketers gauge country-specific ad costs, spot seasonal lifts and declines, and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Construction industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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