Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Consulting CPMs ran materially above the global benchmark over the 13‑month window, with sharper swings and several pronounced spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries available compared to the global benchmark.
Consulting started at a median CPM of $37.26 in July 2025 and finished at $34.48 in July 2026 — a modest net decline of about 7.5% from start to finish. Across the period the Consulting median was $41.6, ranging from a low of $33.59 (August 2025) to a peak of $56.77 (April 2026). By contrast the global baseline averaged roughly $20.6, with its own range from $16.47 to $24.26.
Those differences translate to a consistent premium: Consulting CPMs ran roughly 102% higher than the global benchmark on average. Month-to-month the premium varied: at the narrowest gap Consulting was about 63% above baseline (May 2026) and at the widest roughly 140% above baseline (April 2026). Volatility was pronounced — the standard deviation of Consulting CPMs was about $6.2, while the average absolute month-to-month move was roughly $8.4 (about 20% of the mean), signalling more jagged momentum than the baseline.
Notable monthly moves: big lifts into November 2025 (to $45.67), a winter plateau through February 2026 (February at $46.13), a sharp decline in March, then a dramatic rebound to the year’s high in April 2026 (+~54% month-over-month from March). That April spike was followed by an equally swift pullback into May.
The series shows a Q4 uplift that carries into late winter, followed by highly variable spring dynamics. November and February sit among the stronger months (November $45.67, February $46.13), consistent with elevated competition windows, while December and March register softer moments relative to those peaks (December $41.55, March $36.95). April stands out as an outlier lift — a one‑month surge to $56.77 — before a steep correction in May. Overall, the rhythm is less steady than the global baseline, with several quick rises and falls rather than a smooth seasonal curve.
Viewed relative to the global baseline, Consulting CPMs in All countries available were consistently above market. The global trend itself was flatter and lower (average ~$20.6, ending down about 12.7% year‑over‑year), while Consulting showed larger month-to-month swings and a higher absolute price level (average ~$41.6). In percentage terms Consulting carried a roughly 60–140% premium month-to-month, averaging just over a 100% premium versus the baseline.
Understanding CPM analysis and country-specific ad costs for Consulting in All countries available provides a clear lens into how industry ad performance can diverge from global benchmarks — particularly around late‑year and spring spikes that drive large premium swings in CPM.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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