Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Consulting CPMs ran well above the global baseline across the year but followed a choppier path — a pronounced decline from mid‑2025 into late‑2025, punctuated by a sharp spike in spring 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Consulting averaged about $41.8 over the 12‑month window (June 2025–May 2026), starting at $46.49 in June 2025 and ending at $35.64 in May 2026 — a net decline of roughly 23%. The high point was April 2026 at $56.24 and the low was August 2025 at $33.72. By contrast, the global baseline averaged roughly $20.7 CPM for the same period, rising from $18.83 to $22.66 (+20%).
Month‑to‑month movement for Consulting was material: average absolute change was about $7.7 CPM (≈18% of the mean) — a pattern of sharp swings including a nearly $20 jump from March to April 2026 and an immediate ~$20 fall from April to May. The baseline moved much more modestly, averaging about $1.6 CPM month‑to‑month. In short, Consulting CPMs were roughly 102% higher than the global benchmark on average and nearly five times more volatile.
Several seasonal rhythms show through the numbers. The global baseline climbed into Q4 with a November peak (~$24.21), softened in December and January, then rose again into spring. Consulting followed a looser seasonal arc: a decline through summer 2025 (June → August), recovery into late autumn (peaking around November), a stable winter, then large swings in late Q1 and Q2 2026. April stands out as an outlier surge for Consulting, pushing CPM to the year’s high, followed by a steep pullback in May. These month‑level dynamics create a rhythm of short, sharp lifts and declines rather than a smooth trend.
Across every month, Consulting CPMs were above market. The gap ranged from about +57% (May 2026, the narrowest gap) to roughly +147% (June 2025, the widest gap) versus the global CPMs. While the global baseline showed a modest upward trend (+20% start→end), Consulting’s trend was more mixed and ended lower (≈ −23% start→end) after the spring volatility. Relative volatility highlights the contrast: Consulting’s average monthly absolute movement (~$7.7) versus baseline (~$1.6) shows Consulting CPMs were roughly five times more variable month‑to‑month.
This CPM analysis for Consulting in All countries available — framed against global Facebook Ads benchmarks, CPM analysis, CPC trends and broader industry ad performance — surfaces a market that consistently trades above average cost per thousand impressions while exhibiting pronounced monthly volatility. Understanding these country‑specific ad costs and CPM patterns for Consulting provides a data‑grounded view of how industry ad performance diverged from global norms.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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