Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Consulting CPMs ran materially above the global benchmark over the 13‑month window, with sharper swings and several pronounced spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in All countries available compared to the global benchmark.
Consulting started at a median CPM of $37.26 in July 2025 and finished at $34.48 in July 2026 — a modest net decline of about 7.5% from start to finish. Across the period the Consulting median was $41.6, ranging from a low of $33.59 (August 2025) to a peak of $56.77 (April 2026). By contrast the global baseline averaged roughly $20.6, with its own range from $16.47 to $24.26.
Those differences translate to a consistent premium: Consulting CPMs ran roughly 102% higher than the global benchmark on average. Month-to-month the premium varied: at the narrowest gap Consulting was about 63% above baseline (May 2026) and at the widest roughly 140% above baseline (April 2026). Volatility was pronounced — the standard deviation of Consulting CPMs was about $6.2, while the average absolute month-to-month move was roughly $8.4 (about 20% of the mean), signalling more jagged momentum than the baseline.
Notable monthly moves: big lifts into November 2025 (to $45.67), a winter plateau through February 2026 (February at $46.13), a sharp decline in March, then a dramatic rebound to the year’s high in April 2026 (+~54% month-over-month from March). That April spike was followed by an equally swift pullback into May.
The series shows a Q4 uplift that carries into late winter, followed by highly variable spring dynamics. November and February sit among the stronger months (November $45.67, February $46.13), consistent with elevated competition windows, while December and March register softer moments relative to those peaks (December $41.55, March $36.95). April stands out as an outlier lift — a one‑month surge to $56.77 — before a steep correction in May. Overall, the rhythm is less steady than the global baseline, with several quick rises and falls rather than a smooth seasonal curve.
Viewed relative to the global baseline, Consulting CPMs in All countries available were consistently above market. The global trend itself was flatter and lower (average ~$20.6, ending down about 12.7% year‑over‑year), while Consulting showed larger month-to-month swings and a higher absolute price level (average ~$41.6). In percentage terms Consulting carried a roughly 60–140% premium month-to-month, averaging just over a 100% premium versus the baseline.
Understanding CPM analysis and country-specific ad costs for Consulting in All countries available provides a clear lens into how industry ad performance can diverge from global benchmarks — particularly around late‑year and spring spikes that drive large premium swings in CPM.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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