Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: Consumer Goods CPMs across All countries available ran slightly below the global benchmark for the 13-month window from June 2025 to June 2026, but showed sharper month-to-month swings and a dramatic late drop. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in All countries available compared to the global benchmark (baseline).
Starting in June 2025, Consumer Goods CPMs in All countries available began at about $18.74 and finished the period at $10.44 — a decline of roughly 44% from start to finish. Across the 13 months the median CPM averaged about $19.27, with a high of $25.28 in November 2025 and a low of $10.44 in June 2026. By contrast the global (baseline) median averaged about $20.49 over the same months, peaking at $24.21 in November 2025 and bottoming at roughly $18.16 in June 2026.
Notable moves: a steady run from late summer into a pronounced November 2025 lift (selected peak +35% vs June start), followed by a sharp November→December pullback in both cohorts. The final month stands out — June 2026 shows an abrupt decline in the Consumer Goods series to about $10.44, roughly 42–44% below the baseline and the series’ own prior monthly levels.
Volatility: average absolute monthly change for Consumer Goods was roughly $2.33 (about 12% of the series average), versus about $1.81 (≈8.8%) for the global baseline — indicating more pronounced swings in the selected market.
The rhythm shows a late‑year cost spike into November 2025 (seasonal pressure visible in both series), then a softer Q4→Q1 transition. Consumer Goods CPMs rebounded modestly in early 2026 through March before flattening in April–May and then collapsing in June 2026. Typical seasonal behavior — elevated competition into Q4 and a quieter Q1 — is visible, but the June 2026 fall is an outlier relative to the prior pattern.
Relative framing: Consumer Goods CPMs in All countries available averaged about 6% below the global benchmark across the period, yet were roughly 29% more volatile month-to-month on an absolute-change basis. At their narrowest gap (mid‑2025) the series tracked close to global levels; at their widest (June 2026) the Consumer Goods CPM was roughly 42–44% below the baseline. Both series shared a November 2025 lift and a Q1 plateau, but the All countries available series displayed sharper spikes and a deeper end‑period decline.
Understanding Facebook Ads CPM analysis for Consumer Goods in All countries available provides a clear view of industry ad cost trends and how country-specific ad costs and industry ad performance compare to global CPM benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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