Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Headline: Consumer Goods CPMs showed a pulse of holiday lift followed by a softer, steadier run through spring. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consumer Goods in All countries available compared to the global benchmark.
Across the 13‑month window from June 2025 to June 2026 the Consumer Goods Cost Per Thousand Impressions (CPM) averaged about $19.91, a touch below the global baseline average of $20.76. There was a pronounced November 2025 spike and a January trough for the Consumer Goods cohort; volatility was measurable month‑to‑month, and the pattern diverged more from the global benchmark in Q1–Q2 2026.
The Consumer Goods CPM began at $18.76 in June 2025 and closed at $18.41 in June 2026 — a modest net decline of roughly 1.9%. The cohort’s high was $25.30 in November 2025 (about 27% above its 13‑month mean) and the low was $17.45 in January 2026 (about 12% below the mean). The 13‑month median sits near $19.91, while the global (baseline) median over the same months was approximately $20.76 — a gap of about 4.1% with Consumer Goods running lower on average.
Month‑to‑month moves produced noticeable swings: the largest single uptick was October→November 2025 (+$4.59) and the largest single drop was November→December 2025 (−$5.86). Average absolute monthly movement for Consumer Goods was about $1.66 (≈8.3% of the mean), signaling a higher short‑term churn than the global baseline, which logged about $1.48 average monthly movement (≈7.1% of its mean).
A clear seasonal pulse appears in late Q3 into Q4: CPMs climbed into October and peaked in November 2025, consistent with heavier competition and budget shifts in the lead‑up to year‑end. December relaxed versus November, and Consumer Goods moved into a softer January 2026 low. The first half of 2026 shows a relatively muted rhythm for Consumer Goods compared with the baseline: while the global benchmark climbs into March–April 2026, Consumer Goods stays flatter and drifts down slightly through spring. The stronger months were July–November 2025; the softer stretch was December 2025 through June 2026.
Viewed against the global benchmark, Consumer Goods ran slightly below average across the full window (≈4% lower). The relationship was not constant: Consumer Goods exceeded baseline from July through November 2025 (peaking ~9–10% above in July), then flipped to below‑market from December 2025 onward. The gap widened most in April–June 2026, where Consumer Goods CPMs trailed global CPMs by roughly 14–16% at the narrowest-to-widest points. Volatility was also different: Consumer Goods showed about 12% higher average monthly movement than the baseline, making it relatively more variable month‑to‑month.
This CPM analysis for Consumer Goods across All countries available frames how industry ad costs moved versus global Facebook Ads benchmarks, offering a data‑driven snapshot of CPM trends, seasonal peaks, and relative volatility for Consumer Goods in All countries available.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Consumer Goods industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app