Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Crypto & Blockchain CPMs ran a jagged, high-variance course against the global benchmark across the sampled months. On average the sector’s Cost Per Thousand Impressions (CPM) across All countries available was lower than the global median — until a dramatic late spike flipped the narrative. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark.
The series opens at roughly $13.83 in July 2025 and closes at a much higher $66.77 in March 2026 — a rise of about +383% from start to finish. Across the nine monthly points the Crypto & Blockchain median CPM averaged about $15.45, with values ranging from a trough of roughly $0.45 (October 2025) to a peak of $66.77 (March 2026). By contrast, the global benchmark for the same months averaged about $20.30.
Most months through late 2025 the industry was substantially below the global CPM: July was around 27% below global, August slid to about 95% below, and October bottomed out near a 98% gap. The narrative pivots in early 2026 — January sits near $2.34 (still well below the global $18.81), then February explodes to about $43.65 (+120% vs. global February), and March accelerates to $66.77 (roughly +200% vs. the global March CPM). These two early‑2026 spikes account for the large jump in the series’ mean.
Volatility is a defining feature: average absolute month‑to‑month movement was roughly $11.8, far above the baseline series’ average monthly shift (~$1.8). That makes Crypto & Blockchain CPMs materially more volatile than the overall market during this window.
The rhythm here is choppy rather than smooth. Late summer and much of Q4 2025 show depressed CPMs with multiple single‑digit and sub‑$3 months (Aug, Oct, Nov, Dec). That low plateau contrasts with a sharp reversal entering 2026: a modest January precedes a very large jump in February and another step up in March.
This pattern overlays familiar seasonal touchpoints: many markets see heightened competition in Q4 (holiday and year‑end budgets), often changing CPM baselines, while early Q1 can exhibit rebound or reallocation effects. In this Crypto & Blockchain series, the conventional seasonal trough in late Q4 is visible, but the magnitude of the rebound in Feb–Mar 2026 is atypical in scale.
Viewed against the global CPM benchmark, Crypto & Blockchain was predominantly below average for most of the sampled months — sometimes dramatically so (August and October down ~95–98%). The global trend is comparatively steady, rising modestly from about $18.9 to $22.2 across the period (+7–18% range), while Crypto & Blockchain shows a choppier trajectory: an overall lower average but punctuated by extreme upside in February and March 2026. In volatility terms the industry was roughly six times more variable month‑to‑month than the baseline series for the same period.
Closing note: this CPM analysis sits alongside broader Facebook Ads benchmarks language (CPC trends, CPM analysis, CTR performance) and highlights how industry ad performance and country‑specific ad costs can diverge — here for Crypto & Blockchain across All countries available. Understanding Cost Per Thousand Impressions (CPM) benchmarks for Crypto & Blockchain in All countries available helps contextualize industry ad performance relative to global patterns.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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