Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Crypto & Blockchain advertisers entered 2025 paying a clear premium on Facebook Ads CPMs. In January, CPM for Crypto & Blockchain across all countries landed at 29.60, well above the broader market’s 17.73. While the global benchmark climbed methodically through the year and spiked in Q4, Crypto’s opening signal points to a market that pays more per thousand impressions than the average advertiser—by a wide margin—even before peak-season pressure sets in.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain across all countries compared to the global benchmark.
The global CPM baseline started 2025 at 17.73, advanced through mid-year, surged into November’s high of 25.22, then cooled to 22.04 in December before resetting sharply to 15.74 in January 2026. Across 2025, the global average CPM was about 20.15, with the year’s low at 17.73 (January) and the high at 25.22 (November). Month-to-month volatility averaged roughly 1.20 points, with the most dramatic moves clustered in Q4: +3.53 points from October to November followed by a −3.18 pullback into December.
Against that backdrop, Crypto & Blockchain’s January CPM of 29.60 stands out. It sits 67% above the global January mark, about 48% above the 2025 global average, and even 17% above the global high-water mark in November. In other words, Crypto & Blockchain CPMs were priced at a premium relative to the market’s entire 2025 range from the very first month observed.
The global pattern shows a familiar rhythm. Q1 was softer (18.29 average for January–March), Q2 and Q3 held a steady middle band around 19–20, and Q4 intensified, averaging 22.98 across October–December, before a notable January 2026 reset to 15.74. That arc reflects typical CPM analysis dynamics: rising competition and budgets into late Q3 and Q4, with year-end peaks and a post-holiday cooldown. Within that cadence, Crypto & Blockchain’s January CPM effectively starts above the season’s later high, underscoring a category that commands higher-than-average country-specific ad costs even outside peak months.
Viewed across all countries, Crypto & Blockchain CPMs were materially above market levels in January:
Relative to the early-2026 global trough of 15.74, the January Crypto & Blockchain CPM would be 88% higher, highlighting a pronounced premium against both average and low-demand conditions.
For marketers tracking Facebook Ads benchmarks, this CPM analysis shows Crypto & Blockchain across all countries operating at a substantial premium to global norms, with the broader market exhibiting a steady climb, Q4 spike, and early-2026 reset. Understanding Facebook Ads CPM benchmarks for Crypto & Blockchain across all countries helps teams contextualize industry ad performance against the global pattern of engagement and cost.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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