Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Crypto & Blockchain advertising showed a jagged, high-variance CPM profile over the last 10 months when compared to the broader market. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark.
Across June 2025–March 2026 the median cost-per-thousand-impressions (CPM) for Crypto & Blockchain averaged about 16.09, starting at 21.87 in June and finishing at 66.77 in March. The series cleared extreme lows (0.45 in October) and extreme highs (66.77 in March), producing a monthly standard deviation of roughly 21.2 — a magnitude far above the baseline’s volatility. By comparison, the global benchmark (baseline) over the same window averaged about 20.17 with a standard deviation near 1.66.
Highs and lows: the Crypto & Blockchain CPM low-point arrived in October 2025 (≈0.45), while the peak came in March 2026 (≈66.77). The full-range swing was about 66.3 points. Over the period the Crypto & Blockchain series rose roughly 205% from its June start to its March finish, while the global benchmark moved up a more modest ~18% across the same months.
Key month moves: the channel experienced several sharp turns — large drops from July to August and September to October, then dramatic lifts into February and March. The single biggest lift in absolute terms occurred between January and February (+≈41.31) and then again into March (+≈23.12).
Rhythm here is choppy rather than seasonal in a classical sense. Where typical sectors show Q4 pressure and Q1 rebounds, Crypto & Blockchain displayed extreme intra-quarter swings: very low CPM pockets in late Q3 and early Q4 (August–October) followed by a fragmented recovery and two outsized spikes in late Q1 (February–March). Those spikes depart from the steady, mild month-to-month lift seen in the baseline, suggesting episodic demand surges or bid disruptions rather than smooth seasonal pacing.
Periods of softness: August and October 2025 saw the deepest troughs (sub-1 CPM), producing a pronounced valley ahead of the late-winter spikes. The late-winter spike window (Feb–Mar 2026) dominated the year’s expense profile, pushing averages upward despite the multiple prior troughs.
Relative to the baseline, Crypto & Blockchain averaged about 20% lower CPM overall across these months, but that headline masks the swings. The narrowest gap occurred in June 2025, when Crypto & Blockchain ran about 16% above the global CPM. Most of the year, however, the category trailed the global benchmark by large margins (for example, October was ~98% below baseline). By February–March the relationship inverted dramatically: Crypto & Blockchain ran ~119% and ~200% above the baseline respectively.
This volatility — frequent extremes in both directions versus a relatively steady global CPM — defines the Crypto & Blockchain cost profile over the period and underscores how CPM analysis for this industry differs from baseline behavior.
Understanding cost-per-thousand-impressions (CPM) benchmarks for Crypto & Blockchain across All countries available situates these extreme swings within the broader Facebook Ads benchmarks, CPM analysis, and country-specific ad costs conversations for industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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