Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Big swings tell the headline: Crypto & Blockchain CPMs (COST_PER_THOUSAND_IMPRESSIONS) were far more volatile than the global benchmark across the period. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries available compared to the global benchmark.
Crypto & Blockchain began the window near the benchmark — June 2025 started at about 21.87, slightly above the concurrent global CPM of 18.80. Over the next ten months the series averaged roughly 16.09, with a low of 0.45 (October 2025) and peaks of 43.65 (February 2026) and 66.77 (March 2026). By March 2026 the CPM reached 66.77, a roughly +205% lift from the June 2025 start.
Across the same months the global baseline averaged about 20.15 — noticeably steadier. Where the baseline sat tightly in the high teens to low twenties, the Crypto & Blockchain line swung from sub-dollar CPMs to multiple‑dozen dollar spikes. Absolute monthly movement produced extreme swings: month‑over‑month percent changes ranged from roughly −94% to +1,765% (Jan→Feb jump), and average absolute monthly change was on the order of 360%.
Statistically, volatility is stark: standard deviation for Crypto & Blockchain during these months is ~21.2 (coefficient of variation ~132%), versus the baseline SD of ~1.67 (CV ~8%). Put plainly, Crypto & Blockchain CPMs were an order of magnitude more volatile than the market norm.
The timeline reads like episodic bursts rather than a smooth seasonal rhythm. Late summer and early fall showed deep troughs (August ~0.95, October ~0.45), then a string of low single‑digit CPM months through year‑end and early January. February and March 2026 produced dramatic rebounds — February jumped to ~43.65 and March accelerated to ~66.77.
This pattern creates a rhythm of quiet, low-cost periods punctuated by sudden spikes. The baseline exhibits milder seasonal movement (high teens to low twenties, with a modest rise into late-year months), while Crypto & Blockchain alternated between damp, low-competition windows and intense, high‑cost surges.
Viewed relative to the global benchmark, Crypto & Blockchain was both above and below market at different times. At the narrowest gap (June 2025) Crypto & Blockchain was about 16% above the global CPM. For much of late 2025 it trailed the global average — e.g., October 2025 was roughly 97–98% below the concurrent baseline. By March 2026 the relationship inverted: Crypto & Blockchain ran about 200% above the global CPM (roughly three times baseline). Overall the industry was meaningfully more volatile and oscillated between extreme underperformance and significant overperformance versus the global trend.
Understanding Facebook Ads benchmarks, CPM analysis, CPC trends, CTR performance and country-specific ad costs in the Crypto & Blockchain vertical — even when aggregated across All countries available — highlights an industry characterized by episodic price shocks and a wide dispersion from market-level industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app