Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Crypto & Blockchain CPMs are running hot versus the broader market. Across all countries, median Facebook Ads CPMs for Crypto & Blockchain rose from $26.11 in December 2024 to $29.60 in January 2025, a 13% lift into the new year. Over the same two months, the global all‑industry benchmark slid from $20.44 to $17.80, highlighting a sharp divergence: Crypto CPMs climbed while the market softened. December marked an above‑market close to the year, and January pushed that premium even higher.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain across all countries compared to the global benchmark.
Over the observed period, Crypto & Blockchain CPMs averaged $27.85 across December and January, with a low of $26.11 (December) and a high of $29.60 (January). The two‑month range of $3.48 represents a month‑over‑month rise of roughly 13%, marking a firm start to 2025 for paid reach costs in this category.
Point‑in‑time comparisons underscore the premium: in December 2024, Crypto CPMs were 28% above the global median ($26.11 vs. $20.44). By January 2025, that spread widened to 66% ($29.60 vs. $17.80). Put differently, the absolute gap more than doubled, from $5.67 in December to $11.79 in January, signaling stronger demand pressure for impressions in Crypto & Blockchain than in the broader market.
Typically, CPMs cool in early Q1 after intense Q4 competition. The global benchmark reflects that rhythm: January posted the year’s low at $17.80, then generally climbed through the year with a Q4 surge to $25.45 in December. Crypto & Blockchain did not follow that easing pattern. Instead, the category held elevated CPMs in December and lifted further into January. The result is a seasonal break from the norm: while all‑industry CPMs pulled back after the holidays, Crypto & Blockchain maintained momentum.
Compared with the global CPM analysis, Crypto & Blockchain ran above market throughout the window. The category averaged $27.85 in December–January, 46% higher than the two‑month global average of $19.12. On a broader basis, January’s Crypto CPM of $29.60 sat about 46% above the 2025 global monthly average of $20.35. The trend lines also diverged: the global benchmark fell 13% from December to January, while Crypto rose 13%, widening the relative premium by 38 percentage points. At its narrowest gap (December), Crypto CPMs were 28% above market; at their widest (January), they were 66% higher.
In summary, Facebook Ads CPM benchmarks for Crypto & Blockchain across all countries show sustained, above‑market costs per thousand impressions, with a notable lift into January that runs counter to typical Q1 softness. Understanding CPM analysis for this industry globally helps teams gauge category intensity, compare against all‑industry Facebook Ads benchmarks, and track country‑agnostic ad costs over time.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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