Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Denmark’s CPM story this period is one of dramatic swings: starting very low in mid‑2025, climbing through Q4 and then accelerating into a steep run from January to May 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Denmark compared to the global benchmark.
Across July 2025–May 2026 Denmark’s median cost per thousand impressions (CPM) averaged about $16.02, versus a global benchmark average of roughly $20.83 over the same months — about 23% lower overall. The Danish series begins at $4.22 in July 2025, drops to a low of $3.84 in August, then moves through a steady climb (to $8.37 in October and $13.46 in November), a small dip in December ($11.02), and a sharp lift in calendar 2026: $20.00 in January, $16.64 in February, then a rapid surge to $28.42 in March, $29.25 in April and a peak of $34.03 in May 2026. The total range is large: from $3.84 to $34.03 — a spread of about $30.20.
Monthly momentum is pronounced. After an early lull, Denmark recorded multiple double‑digit month‑over‑month jumps (for example August→September ≈ +81% and December→January ≈ +81%), and several high single‑digit to double‑digit increases into spring. Average absolute monthly change was roughly 40% — a far higher rhythm than the baseline.
Seasonally, the Danish pattern shows a deep soft patch through summer (lowest CPMs in July–August), a progressive lift into late autumn, then a marked rebound and steep escalation in early 2026. Q4 shows a clear rise (October→November spike), followed by a modest December dip, and then the strongest momentum in Q1 into late spring. This cadence contrasts with the global pattern, where month‑to‑month movements were steadier and less extreme across the same timeframe.
Relative to the global CPM benchmark, Denmark began the period far below market: roughly 78% below global CPMs in July and about 80% below in August. The gap narrows into autumn (about 44–58% below in November–December) and flips in 2026 — Denmark moves above the global line in January (~6% above) and then increasingly outruns the benchmark, finishing May about 50% higher than the global CPM. Volatility comparison is striking: Denmark’s average absolute monthly change (~40%) was roughly five times the global average (~7.8%), making Denmark a much more volatile market for CPMs during this window.
Understanding CPM analysis and country-specific ad costs in Denmark — and how Denmark’s All‑industry CPMs compared to Facebook Ads benchmarks globally — reveals a market that shifted from extreme underpricing in late 2025 to premium pricing by spring 2026, with high month‑to‑month momentum and notable seasonality.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
Travel campaigns may raise CPM and CPC during Easter. Retail and hospitality competition may increase in late December. Whit Weekend may reduce weekday competition. Holiday retail closures may lower competition while pre-holiday CPMs rise.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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