Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Denmark’s Facebook Ads CPMs spent the year well below the world average, but with far sharper swings. Across all industries, the Danish market averaged $9.40 CPM from December 2024 through November 2025—about 53% lower than the $19.93 global benchmark over the same months. The story is volatility: a steep post‑holiday drop, a spring rebound, a summer trough that nearly flatlined, and a measured lift into Q4, while the global curve rose steadily and surged late in the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Denmark started at $15.26 in December 2024 and ended at $12.38 in November 2025, an 19% decline over the period. The high point arrived in March at $15.86; the low landed in July at $4.37—a 72% drop from peak to trough. The annual range spanned $11.49.
Month-to-month, movements were pronounced:
Volatility in Denmark averaged a $4.72 month-to-month swing, roughly four times the global benchmark’s $1.17, underscoring a more mercurial pricing environment.
Seasonality shows through clearly. After elevated December pricing, CPMs in Denmark softened sharply in January, rebounded into March, and then oscillated through Q2. Q3 was the softest stretch, averaging $5.92 as July and August hovered around $4.37 CPM. Momentum returned in early Q4: November rose to $12.38, though still well short of Denmark’s March high and far below the late‑year global surge.
Globally, CPMs were steadier around $19–$20 through most of the year, followed by a pronounced Q4 climb—from $19.63 in September to $25.33 in November—with the global peak extending into December.
Denmark priced below the market every month. The gap narrowed most in March (Denmark $15.86 vs. global $19.16, 17% below) and widened most in August ($4.37 vs. $20.06, 78% below). On average, Denmark’s $9.40 CPM sat 53% beneath the global $19.93, with Denmark’s path notably more erratic. While the global trend rose (+24% from December to November), Denmark ended lower (−19%), emphasizing a divergence: global stability and late‑year acceleration versus Denmark’s high-variance, lower-cost profile.
Denmark’s Facebook Ads benchmarks for CPM—across all industries—show lower country-specific ad costs than the global average, but with substantially higher volatility, pronounced summer softness, and a more measured Q4 lift. This CPM analysis helps frame industry ad performance in Denmark against worldwide Facebook Ads benchmarks and clarifies how Denmark’s pricing rhythm differs from the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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