Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Denmark’s Facebook Ads benchmarks for CPM tell a story of low costs with sharp swings. Across 2025, country-specific ad costs in Denmark stayed well below the global market, yet moved through distinct surges and pullbacks: a March spike, a midyear trough, and a steadier Q4. The year opened soft, lifted strongly into late Q1, dipped through July–August, and then rebuilt into November before a mild December cool-off. Variability was markedly higher than the global trend, making Denmark’s path choppier even as absolute CPMs remained comparatively light.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Denmark’s CPM averaged 8.61 in 2025, versus a global average of 20.15. The year started at 5.41 in January and closed at 8.57 in December, a 58% lift from start to finish. The high point arrived in March at 15.30, more than doubling from February (+95%), while the low came in July at 4.22. After March’s peak, CPMs dropped back to 8.19 in April (−46% month over month), bounced to 13.22 in May, and fell again into early Q3.
Volatility stood out. Denmark’s average month-to-month move was 3.52 points, about three times the global benchmark’s 1.21. Big swings clustered around the March surge (+7.47 from February) and the April pullback (−7.11), with another step-down into July (−4.09). By contrast, Q4 was relatively stable: 8.49 in October, a modest lift to 9.92 in November (the second-strongest month of H2), and a small retreat to 8.57 in December.
The cadence was clear:
This pattern aligns with typical CPM analysis: softer midyear periods, firmer late-year competition, but Denmark’s March spike stands out as an atypically early high.
Relative to Facebook Ads benchmarks worldwide, Denmark’s CPMs were consistently below market. The gap averaged roughly 57% for the year. At the narrowest point (March), Denmark sat about 21% under global levels (15.30 vs. 19.23). The widest gap unfolded in July–August, when Denmark trailed by 76–78% (4.22–4.96 vs. 19.58–20.38). From October through December, Denmark remained 61% below the global benchmark despite the seasonal lift.
Global CPMs followed a smoother climb from the high teens to a Q4 crest—peaking at 25.22 in November—before easing to 22.04 in December. Denmark’s trajectory was more volatile (−7 to +7 point moves were common in H1), yet even at its March high it stayed below the global average.
In sum, CPM for all industries in Denmark in 2025 remained well beneath the global benchmark, with a dramatic March peak, a pronounced Q3 trough, and a steadier Q4 rebuild. These Facebook Ads benchmarks offer a clear CPM analysis of industry ad performance and country-specific ad costs, helping teams gauge how Denmark’s CPM trends compare to global patterns throughout the year.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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