Facebook Ads CPM Benchmarks for Design

Introduction

Design advertisers are consistently paying a premium for reach. Across all countries, CPMs for the Design industry ran nearly double the global benchmark, but with far sharper month‑to‑month swings. The year’s story features a steep mid‑year spike, a sudden July trough, and a decisive rebound that carried into November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design across all countries compared to the global benchmark.

The story in the data

Design CPMs averaged 37.9 from November 2024 through November 2025, versus a 20.1 global average across all industries. The period began at 41.27 in November 2024, dipped to 31.52 in December, and ended higher at 44.78 in November 2025, an overall gain of 8.5%. The high point landed in June 2025 at 46.38, while the low came just a month later at 29.07 in July—an unusually tight turnaround. The range across the period was a wide 17.3 points.

Momentum was notably choppy. December 2024 fell 9.76 points from November, March 2025 jumped 6.93 points from February, and June surged by 11.78 points from May before a sharp July reset of −17.30. From that July bottom, CPMs rebounded by 14.11 points in August and held a near‑flat plateau into September (up just 0.15). October softened again (−11.75) before a strong November lift (+13.20). On average, absolute month‑to‑month moves were 8.5 points—substantially more active than the market baseline.

Seasonal and monthly dynamics

Seasonality tracked a classic mid‑year escalation with a Q3 reset. Q1 was mixed but rising into March, Q2 built steadily toward a June peak, and Q3 opened with the year’s lowest CPM in July before a swift rebound stabilized August–September. Q4 was split: October was subdued, but November accelerated, reversing the prior month’s softness. The prior December (2024) was an outlier low, suggesting lower late‑year pressure for Design then, relative to the usual Q4 intensity seen broadly in Facebook Ads benchmarks.

Country vs. Global

Compared to the global benchmark, Design CPMs stayed elevated every month, carrying an average premium of about 89%. The gap narrowed to its tightest in October 2025, when Design was 49% above market, and widened most in June 2025 at 139% above. The global benchmark itself was steadier: it rose from 24.05 in November 2024 to 24.72 in November 2025 (+2.8%) with average monthly swings of just 1.4 points. By contrast, Design’s month‑to‑month volatility was roughly six times higher. In 2025, the global baseline stepped up from 18.7 in H1 to 20.9 in H2, while Design held almost level (38.1 in H1 vs. 38.4 in H2), indicating consistently higher country‑specific ad costs for Design despite turbulent monthly moves.

Closing

In short, Facebook Ads CPM analysis shows the Design industry across all countries operating well above market with pronounced intra‑year swings: a June high, a July low, and a strong November finish. Understanding Facebook Ads benchmarks for CPM in the Design industry across all countries helps marketers contextualize paid social reach costs against global patterns and broader industry ad performance.