Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Design-sector CPMs moved on a different trajectory than the global benchmark over the 13-month window. On average the Design industry ran materially higher than the baseline, with sharper swings and several pronounced inflection points — a steady rise into late 2025, a major peak in April 2026, and a dramatic collapse by July 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in All countries available compared to the global benchmark.
The Design CPM series started at $27.66 in July 2025 and finished at $6.63 in July 2026 — a net decline of about 76% from start to finish driven by a deep end-of-series trough. Across the period the Design median CPM averaged roughly $31.18, with a high of $48.97 in April 2026 and a low of $6.63 in July 2026. Monthly movements were large: average absolute month-to-month change was about $8.72, reflecting high volatility compared with the wider market.
By contrast, the global baseline averaged about $20.58 CPM, beginning at $18.86 and ending at $16.47 (a ~13% decline over the same span). Baseline highs and lows were far milder (peak ~$24.26 in November 2025; trough ~$16.47 in July 2026). The Design series therefore ran roughly 51–52% above the global mean across the period, but with much bigger peaks and deeper troughs.
Notable single-month moves: Design rose steadily through late summer and early fall (July→September 2025: $27.7 → $32.1), spiked into November ($38.7), eased into early 2026, then surged to a year-high in April 2026 ($49.0) before reversing sharply into June and collapsing to $6.63 in July 2026.
Seasonally, the baseline shows a classic Q4 uptick (peak in November) and a softening by mid-Q1, consistent with common Q4 competition and post-holiday cooling. The Design industry tracked some of that rhythm — November 2025 showed a clear lift — but overlaid distinct episodic volatility: an outsized April peak and a sharp summer trough that depart from the smoother baseline pattern. April’s spike more than doubled the baseline level that month; late Q2 produced the sample’s single largest month-to-month fall.
Across months the Design series alternated periods of steady mid-$20s to $30s CPM, punctuated by acute spikes and drops rather than a simple seasonal curve. That jagged rhythm produced an average monthly swing (absolute change) about four to five times larger than the baseline.
Viewed relative to the baseline, Design CPMs were generally above market: in most months Design ran between ~30% and ~70% higher than the global benchmark. The narrowest gap (excluding the final anomalous trough) occurred in March 2026 when Design was about 29% above the baseline; the widest gap was April 2026, when Design exceeded the baseline by roughly 107% (more than double). The final month reversed the pattern — July 2026 saw Design about 60% below the global CPM — creating a sharp end-to-end divergence.
Overall, Design’s CPM profile shows higher average costs and materially more volatility than the global benchmark, with distinct peaks in November 2025 and April 2026 and an exceptional trough in July 2026.
Understanding Facebook Ads CPM analysis for the Design industry across All countries available provides a clear reference point for industry ad performance and country-specific ad costs compared to global CPM trends.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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