Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Design industry CPMs ran noticeably above the global baseline over the last 12 months, with sharper swings and two standout spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in All countries available compared to the global benchmark.
Cost-per-thousand-impressions (CPM) for Design averaged about $32.7 over the period (June 2025–May 2026), starting at $34.4 in June 2025 and ending near $33.7 in May 2026 — a modest net decline of roughly 2.3% from start to finish. The series ranged from a low of $27.4 (October 2025) to a high of $48.7 (April 2026). By contrast the global CPM benchmark averaged roughly $20.7, moving from $18.8 to $22.7 (+ ~20% across the same months). Across months the Design CPM sat about 58% above the global benchmark on average.
Month-to-month movement was pronounced: the average absolute monthly change in Design CPM was about $6.6, driven by large swings in November 2025 (+41% vs October) and an April 2026 surge of nearly +70% versus March. Those two jumps account for much of the period’s volatility; quieter months like February→March changed by only about $0.1.
The rhythm shows a softer trough in October 2025 followed by a sharp lift into November. December softened again, then early 2026 held in the high $20s–low $30s until an abrupt peak in April 2026 and a retrenchment into May. This pattern produced two visible pulses: a Q4 bump around November and an isolated Q2 spike in April. Across the year, the Design CPM series is choppier and less steadily trending than the baseline, with abrupt month-over-month reversals rather than a smooth seasonal curve.
Relative to the global benchmark, Design CPMs were consistently above market. The premium ranged from a narrow ~29% above baseline in March 2026 to a wide >100% gap in April 2026. In concrete terms: June 2025 showed Design CPM about 83% above the global level, July narrowed to ~47% above, and March represented the closest convergence (~29% higher). Overall, Design CPMs were more volatile — average monthly swings of ~$6.6 vs ~$1.6 for the global baseline (roughly 4x the movement).
This contrast highlights a market profile where industry ad costs for Design in All countries available sit materially above global CPMs and react more sharply to month-level forces.
Understanding Facebook Ads CPM benchmarks for the Design industry in All countries available helps contextualize CPM analysis, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and broader industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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