Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
The headline: Education-sector CPMs across All countries available ran meaningfully below the overall market benchmark through the 13‑month window, with a choppier rhythm and a steeper year‑on‑year decline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in All countries available compared to the global benchmark.
Cost per thousand impressions (COST_PER_THOUSAND_IMPRESSIONS / CPM) for Education averaged about $16.26 over the period (Jul 2025–Jul 2026), with monthlies ranging from a high of roughly $18.73 in November 2025 to a low of about $12.08 in July 2026. The global baseline averaged roughly $20.59, peaking at $24.26 in November 2025 and bottoming at $16.47 in July 2026.
Momentum: Education started the window at $16.47 (Jul 2025) and finished at $12.08 (Jul 2026), a decline of approximately 26.7%. The global benchmark fell from $18.86 to $16.47 over the same span, a shallower drop near 12.7%. Absolute monthly movement in the Education series averaged about $2.45, compared with about $1.92 for the baseline — meaning Education showed larger month‑to‑month swings in CPMs. In percentage terms the Education series moved around 15% per month on average versus roughly 9% for the global set.
The calendar shows a distinct late‑year lift across both series, with November 2025 as the clearest spike—Education to ~$18.73 and the global benchmark to ~$24.26—followed by a pullback into December and a quieter Q1 before a mid‑year dip. Education experienced notable softenings in August 2025 (~$13.25) and May–July 2026 (May ~$13.85, Jul ~$12.08), while short rebounds appeared in September 2025 (~$18.34) and February 2026 (~$18.42). Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1; the data here reflect a late‑year uplift then a summer trough.
Across the window, Education CPMs in All countries available ran roughly 21% below the global CPM average. The gap narrowed and widened month to month: at its narrowest the Education rate approached the baseline (~mid‑single‑digit gap in early Q1), while at its widest the sector was about 28–30% below the global CPM in November 2025 and again in mid‑2026. Volatility was higher in Education — about 28% more month‑to‑month movement than the baseline — signaling a more jumpy cost environment for industry ad performance. Keywords such as Facebook Ads benchmarks, CPM analysis, and country‑specific ad costs all surface in this pattern: global CPMs ran higher and steadier, while Education CPMs were lower on average but more variable.
Understanding COST_PER_THOUSAND_IMPRESSIONS benchmarks for Education in All countries available — and how they compare to global CPM averages — provides a data‑grounded view of industry ad performance and country‑specific ad costs trends within Facebook Ads benchmarks and broader CPM analysis.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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