Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Education CPMs in Facebook Ads stayed reliably below the global market for most of 2025, showing a gentler cost curve and a softer Q4 surge than the all-industry benchmark. The year opened close to parity, drifted lower through spring, then climbed into year-end highs without the sharp November spike seen globally. Volatility existed—but swings were moderate and clustered around a clear mid-year trough and a measured Q4 lift.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Education industry across all countries compared to the global benchmark.
By contrast, the global CPM benchmark averaged $20.19, peaking at $25.26 in November. Education remained consistently more affordable, finishing the year strong but still below market levels.
Education CPMs softened through late Q1 into April’s low, a clear spring trough. Costs stabilized in early summer, dipped again in August, and then rose into Q4—a familiar seasonal rhythm for industry ad performance. Notably, November did not mark the peak for Education as it did for the market at large; instead, December set the annual high for Education, while the global series spiked a month earlier. Overall, the pattern points to a measured Q4 lift for Education CPMs, without the dramatic late-year acceleration visible in broader CPM analysis.
Relative to Facebook Ads benchmarks across all industries and countries, Education CPMs were lower almost every month:
Education’s month-to-month volatility averaged $1.25, a touch higher than the global benchmark ($1.18), yet those swings translated to a steadier overall slope—choppier in places, but ultimately less steep than the market-wide climb.
In sum, Facebook Ads CPM benchmarks for the Education industry across all countries show a year defined by a spring trough, a controlled Q4 lift, and consistent cost advantages against the global average. This CPM analysis helps frame country-specific ad costs within broader industry ad performance and global patterns, clarifying how Education CPMs compared to market-wide trends throughout 2025.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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