Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Education CPMs ran below the global market for the period examined, with quieter troughs in late summer and late spring and sharp month‑to‑month rebounds that created a choppy rhythm. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Education averaged about $16.60 across All countries available, starting at $16.15 in June 2025 and finishing at $17.08 in June 2026 — a modest net rise of roughly +5.7%. The year’s low was $13.19 (observed in August 2025 and again in May 2026); the high was $18.75 in November 2025. By contrast, the global baseline CPM averaged about $20.76 over the same period, with its own peaks (notably $24.21 in November 2025) and a higher start/end trajectory (from $18.80 to $21.90, about +16.5%).
Monthly swings in Education CPM were meaningful: the August 2025 trough (~$13.19) rebounded to September’s $18.37 — roughly a +39% month‑over‑month lift. A similar drop occurred from April to May 2026 (from $16.67 to $13.19, about −21%). Across the full series the selected market’s absolute monthly volatility (standard deviation) was about $1.72, roughly 10.4% of the Education mean.
The tempo shows two clear softer pockets: late summer (August 2025) and late spring (May 2026), each bottoming near $13.19. Between those troughs, demand and CPMs climbed into Q3 and then again into the Q4 peak window (November’s $18.75). Early Q1 softened (January ~$15.80) before a February rebound to ~$18.47, then a smoothing through March–April and the May dip. This ebb-and-flow creates a pattern of sharper single‑month rebounds rather than a smooth seasonal curve.
These dynamics sit alongside familiar seasonal pressure in the global baseline: the broader market shows stronger Q4 and spring spikes (November and April highs) that push the baseline above the Education series for most months.
Education CPMs in All countries available ran consistently below the global benchmark across the year. On average the Education CPM was about 20% lower than the baseline ($16.60 vs. $20.76). The gap was narrowest in September 2025 (Education $18.37 vs. baseline $19.17 — roughly 4% below global) and widest in May 2026 (Education $13.19 vs. baseline $22.68 — about 42% below global). In relative volatility terms the Education series showed slightly higher percent volatility (~10.4% of its mean) versus the baseline (~9.1%), reflecting more pronounced month‑to‑month swings against a higher global CPM backdrop.
This CPM analysis sits at the intersection of Facebook Ads benchmarks, CPM analysis, industry ad performance, and country-specific ad costs — highlighting how Education CPMs across All countries available tracked beneath global levels while moving through clear seasonal troughs and sporadic rebounds. Understanding cost‑per‑thousand‑impressions benchmarks for Education in All countries available helps advertisers evaluate engagement and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app