Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: Education-sector CPMs across All countries available ran meaningfully below the overall market benchmark through the 13‑month window, with a choppier rhythm and a steeper year‑on‑year decline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in All countries available compared to the global benchmark.
Cost per thousand impressions (COST_PER_THOUSAND_IMPRESSIONS / CPM) for Education averaged about $16.26 over the period (Jul 2025–Jul 2026), with monthlies ranging from a high of roughly $18.73 in November 2025 to a low of about $12.08 in July 2026. The global baseline averaged roughly $20.59, peaking at $24.26 in November 2025 and bottoming at $16.47 in July 2026.
Momentum: Education started the window at $16.47 (Jul 2025) and finished at $12.08 (Jul 2026), a decline of approximately 26.7%. The global benchmark fell from $18.86 to $16.47 over the same span, a shallower drop near 12.7%. Absolute monthly movement in the Education series averaged about $2.45, compared with about $1.92 for the baseline — meaning Education showed larger month‑to‑month swings in CPMs. In percentage terms the Education series moved around 15% per month on average versus roughly 9% for the global set.
The calendar shows a distinct late‑year lift across both series, with November 2025 as the clearest spike—Education to ~$18.73 and the global benchmark to ~$24.26—followed by a pullback into December and a quieter Q1 before a mid‑year dip. Education experienced notable softenings in August 2025 (~$13.25) and May–July 2026 (May ~$13.85, Jul ~$12.08), while short rebounds appeared in September 2025 (~$18.34) and February 2026 (~$18.42). Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1; the data here reflect a late‑year uplift then a summer trough.
Across the window, Education CPMs in All countries available ran roughly 21% below the global CPM average. The gap narrowed and widened month to month: at its narrowest the Education rate approached the baseline (~mid‑single‑digit gap in early Q1), while at its widest the sector was about 28–30% below the global CPM in November 2025 and again in mid‑2026. Volatility was higher in Education — about 28% more month‑to‑month movement than the baseline — signaling a more jumpy cost environment for industry ad performance. Keywords such as Facebook Ads benchmarks, CPM analysis, and country‑specific ad costs all surface in this pattern: global CPMs ran higher and steadier, while Education CPMs were lower on average but more variable.
Understanding COST_PER_THOUSAND_IMPRESSIONS benchmarks for Education in All countries available — and how they compare to global CPM averages — provides a data‑grounded view of industry ad performance and country‑specific ad costs trends within Facebook Ads benchmarks and broader CPM analysis.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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