Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Energy and Mining CPMs sailed a rockier course than the global market over the last 12 months — higher on average but far more volatile, with outsized spikes in mid-2025 and a deep trough through late 2025 into early 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Energy and Mining averaged about $26.49 across June 2025–May 2026, ranging from a low of $6.59 in December 2025 to a high of $61.08 in September 2025. The series opened at $57.27 in June 2025 and finished at $35.86 in May 2026 — a net decline of roughly 37% from the opening month, though the path was jagged. By contrast, the global benchmark averaged $20.68 over the same months, with a tighter range from about $18.83 (June) to $24.21 (November).
Month-to-month swings in Energy and Mining were dramatic: the average absolute monthly change was roughly $15.7, compared with about $1.6 for the baseline — roughly ten times the volatility. The largest single moves included a plunge from $61.08 (Sept) to $46.23 (Oct) and then a collapse into November’s $7.40, followed by a steady low plateau ($6.59–$7.93) through February. A recovery phase began in March, climbing to the mid-$30s by April–May.
Overall the sector showed an extreme amplitude: the peak-to-trough rise from $6.59 to $61.08 represents an increase of approximately 827%, versus a much smaller ~29% swing in the global benchmark between its low and high.
Seasonality in the baseline shows modest Q4 pressure with a November bump (global high ~$24.21) and a spring uptick into April. Energy and Mining, however, departed from that steady rhythm. The sector experienced concentrated spikes in summer–early fall 2025 (June and September peaks) and then an abrupt softening into late Q4 and the start of 2026 where CPMs settled near single digits for several months. Momentum picked up again in March–May 2026, but the recovery remained below the mid-2025 highs.
Measured against the global CPM trend, Energy and Mining’s All countries available data ran about 28% higher on average ($26.49 vs $20.68) but was markedly more volatile. Where the global CPM moved within a roughly 29% band year-to-year, Energy and Mining swung more than 800% between its low and high. At times (Sept and June 2025) the sector was well above market; during the Nov–Feb trough it sat materially below the global median.
Understanding Facebook Ads CPM benchmarks for Energy and Mining across All countries available provides a clear view of sector-level cost volatility, seasonal rhythm, and how industry ad costs compare to global CPM analysis and baseline market trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app