Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Energy and Mining display a jagged CPM profile versus the global benchmark: higher on average but punctuated by a sharp late‑summer spike and an extreme year‑end trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries compared to the global benchmark.
Cost per thousand impressions (CPM) for Energy and Mining began at about $14.9 in July 2025 and closed the 12‑month window at roughly $23.2 in June 2026 — a net lift of ~56%. The sector’s median CPM averaged $22.9 across the period, compared with a global median of $20.9 (about +9% versus baseline). The single highest month was September 2025 at ~$61.1, and the low point was December 2025 at ~$6.6 — a swing of nearly $54.5 and roughly a 9× difference between peak and trough.
Monthly dynamics read like a roller coaster: a steady jump from July to August (+54%), a dramatic spike into September (+167% month-over-month from August), a pullback in October, then a collapse into November and December (November ≈ $7.4, December ≈ $6.6). Early 2026 shows a slow build (Jan–Mar), a second surge in April (~$33.6), and a moderate descent into June.
Volatility is a defining feature: average absolute month‑to‑month moves for Energy and Mining were about $12.6, compared with roughly $1.6 for the global benchmark — nearly eight times more volatile.
The rhythm here is pronounced. Late summer (Aug–Sep) produced the sharpest CPI pressure, with September 2025 the standout spike. The end‑of‑year period (Nov–Dec) was exceptionally soft, producing the period’s trough. A spring rebound unfolded through March–April 2026 before CPMs settled to mid‑$20s by June.
These patterns create a bimodal feel across the year: a high‑variance late‑summer/early‑fall peak, then a deep year‑end trough, followed by a spring recovery. Month‑to‑month swings are irregular and large, so the series reads more episodic than smoothly seasonal.
Relative to the global baseline, Energy and Mining moved between being substantially below and substantially above market levels. In July 2025 it trailed global CPMs by about 21%; by September it was roughly 3.2× the baseline (≈ +218%). The trough from November through February showed deep underperformance, about 60–70% below global CPMs. By June 2026 the gap narrowed to about +6% above the global median. Over the full year the sector’s CPM trend rose more sharply (+56% start-to-end) than the global trend (+17%), but with much higher short‑term volatility.
This CPM analysis of Facebook Ads benchmarks for Energy and Mining across All countries highlights large episodic swings, a late‑summer spike and a year‑end trough, and an overall above‑market average CPM. Understanding CPM analysis and country-specific ad costs within Energy and Mining aids comparison of industry ad performance to broader global CPM trends.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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