Facebook Ads CPM Benchmarks for Energy and Mining

Introduction

The headline in the data: Energy and Mining CPMs across all countries were dramatically more volatile than the global Facebook Ads benchmarks. The category spent the first quarter at bargain levels, then surged through spring and summer to a September peak near $93, before dropping sharply into November. Despite an elevated annual average, the story is defined by swings, not steady inflation.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.

The story in the data

Across November 2024 to November 2025, Energy and Mining CPMs averaged $33.71, well above the $20.10 global average, but with a much wider range. The period opened at $8.70 (Nov 2024) and ended essentially flat at $8.64 (Nov 2025, −0.6% year over year). The low landed in February at $5.71, with another soft print in March ($6.60). From there, pricing climbed steeply: April jumped to $34.91, May $37.11, June $42.54, then an acceleration in Q3 to $62.08 (August) and a peak at $92.60 in September. October eased to $76.73 before a reset to $8.64 in November.

Volatility was the defining feature. The average absolute month-over-month move was $19.16, versus just $1.39 for the global benchmark—roughly 14x more volatile. Standout moves included March to April (+$28.31, +429%), July to August (+$36.99, +147%), August to September (+$30.52, +49%), and the abrupt October to November pullback (−$68.09, −89%). The full-year range spanned nearly $87 ($5.71 to $92.60); the global range over the same months was a contained ~$6.9.

Seasonal and monthly dynamics

Seasonality appeared inverted relative to typical platform patterns. CPMs were soft in early Q1 (Q1 average: $10.53), elevated sharply in Q2 (average: $38.19), and reached their most expensive levels in Q3 (average: $59.92), with September setting the annual high. Early Q4 showed a split personality: October remained elevated ($76.73), while November fell to the year’s opening levels ($8.64). By comparison, the global benchmark was steadier and modestly firmer into late Q4 (Q1: $18.31; Q2: $19.16; Q3: $19.49; Oct–Nov: $22.99).

Country vs. Global

Relative to the global benchmark, Energy and Mining CPMs averaged 68% higher over the period, though the gap swung dramatically month to month. The category trailed in late 2024 (−64% in November, −10% in December) and again in February and March (−68% and −65%), then ran above market from April through October. The gap was narrowest in January (+8%), widened to +89% in April–May, +119% in June, and reached its widest in September at +378% above global CPMs. Even October stayed +261% above market, before November dropped back to −65% below.

While the global trend was contained and gently upward (+3% from November to November, within $17.80–$24.72), Energy and Mining showed a choppier arc—low early Q1, a step change in Q2, a Q3 premium spike, and a sharp Q4 unwind—ending the year effectively flat versus its starting point.

Closing

This CPM analysis of Facebook Ads benchmarks for Energy and Mining across all countries highlights a year defined by extreme volatility, elevated mid-year costs, and a late-year reset—useful context for interpreting country-specific ad costs and comparing industry ad performance to global patterns. Understanding CPM benchmarks for Energy and Mining globally helps frame how this category’s pricing diverges from the steadier global average.