Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Energy and Mining CPMs spent the year whipsawing between bargain lows and premium spikes. While the category’s global average landed just a touch below the market, the path there was dramatically more volatile than the overall Facebook Ads benchmarks. The clearest story: a deep trough in February and October, punctuated by a powerful spring–early summer surge that peaked in June.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.
From November 2024 to October 2025, Energy and Mining CPMs averaged $19.33, ranging from a low of $5.65 in February to a high of $35.78 in June. The period began subdued at $9.32 in November, climbed to $20.22 in December (+117% vs. November), then spiked to $29.47 in January. A sharp correction followed: February dropped 81% from January, with March still soft at $6.44. The rebound was equally forceful—CPMs vaulted to $30.44 in April and culminated at $35.78 in June (+64% vs. May), before easing through late summer. October closed at $6.58, 29% below the November starting point.
Volatility was the defining feature. Month-to-month absolute changes averaged $11.30, far sharper swings than the $1.27 average change seen in the global benchmark for the same window. The category’s range ($30+) dwarfed the global range of roughly $6.7.
Seasonally, the category diverged from familiar patterns. Where many markets firm in Q4 and soften in early Q1, Energy and Mining started Q4 (November) unusually low and saw December recover toward market levels. Q1 averaged $13.85 as February–March undercut January’s spike. The strongest rhythm arrived in Q2: April–June averaged $29.32, the high-water mark for the year, before moderating in Q3 ($22.11 average) with a small lift in September. October’s drop to $6.58 broke from the typical late-year firmness seen elsewhere.
Quarter snapshots underscore the cadence:
Against the global benchmark (all industries), Energy and Mining CPMs averaged 3% below market ($19.33 vs. $19.97) but moved in a far choppier pattern. The global trend was steady—mild Q1 softness, gradual firming into Q4—while Energy and Mining swung between extremes.
At its widest premium, Energy and Mining outpaced global CPMs by 82% (June). At its widest discount, it trailed by 69% (February and October). The narrowest gap occurred in December, essentially at parity.
This CPM analysis highlights how Facebook Ads benchmarks for the Energy and Mining industry across all countries combine near-market averages with outsized volatility—spring highs and deep Q1/Q4 troughs—compared to the global baseline. Understanding Facebook Ads CPM benchmarks for Energy and Mining across all countries helps marketers interpret country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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