Facebook Ads CPM Benchmarks for Energy and Mining

Introduction

Energy and Mining CPMs ran hot and choppy across all countries, consistently pricing above the global benchmark yet swinging dramatically month to month. After a deep trough in late Q1, prices lifted through spring and summer, spiking in September before resetting sharply in November and December, then rebounding in January 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining across all countries compared to the global benchmark.

The story in the data

From January 2025 to January 2026, Energy and Mining CPMs averaged $34.94, markedly above the $19.81 global benchmark (+76%). The period opened at $17.61 in January 2025, dipped to a low of $5.71 in February, then climbed unevenly to a peak of $90.47 in September—the highest month of the year—before finishing at $47.99 in January 2026. That closing level stood 173% above the starting point.

Highs and lows framed a wide spread: $84.76 between September’s peak ($90.47) and February’s low ($5.71). The most intense run-up came from March to June ($6.46 to $58.35), followed by another surge into September ($90.47) and a pronounced reset in November ($8.83) and December ($12.16). Volatility averaged an absolute month-to-month change of $24.10, far more turbulent than the global benchmark’s $1.63.

Within 2025, the Energy and Mining annual average landed at $33.86 versus the global $20.15 (+68%). Seven months cleared the segment’s own 13‑month average, with the bulk of those outliers concentrated from late spring through early fall (May, June, August, September, October) and a renewed lift in January 2026.

Seasonal and monthly dynamics

The year traced a pronounced seasonal rhythm. Q1 2025 was the softest stretch (average $9.93), with February–March marking the trough. Q2 accelerated sharply (average $43.00), Q3 extended the climb and became the high-water mark (average $51.62, led by September), and Q4 cooled (average $30.87). Notably, the expected holiday price pressure did not hold in this vertical: after an elevated October ($71.61), CPMs fell to single digits in November and remained subdued in December before rebounding in January 2026 to $47.99—above the full-period average.

Country vs. Global

Compared to the global benchmark, Energy and Mining CPMs spent most of the period above market, but with a wide and shifting gap:

• Near parity in January 2025 (about 1% below the global level).
• Underperformance in February–March (−66% to −68% vs. global).
• Sustained overperformance from April through October (+15% to +353%), with the widest gap in September when Energy and Mining CPMs were roughly 3.5x the global benchmark.
• A two-month reset in November–December (−45% to −65% vs. global), followed by a strong rebound in January 2026 (+205%).

While the global line remained steady in a $18–22 range for most of 2025 with a measured Q4 lift (peaking at $25.22 in November), the Energy and Mining curve was materially more volatile, marked by large ascents and sharp corrections.

Closing

This CPM analysis of Facebook Ads benchmarks shows Energy and Mining across all countries running well above global costs but with significantly greater monthly volatility and a distinctive peak in late Q3. Understanding Facebook Ads cost-per-thousand-impressions benchmarks for the Energy and Mining industry across all countries helps marketers evaluate country-specific ad costs and compare industry ad performance to global CPM trends.