Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Energy and Mining display a jagged CPM profile versus the global benchmark: higher on average but punctuated by a sharp late‑summer spike and an extreme year‑end trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries compared to the global benchmark.
Cost per thousand impressions (CPM) for Energy and Mining began at about $14.9 in July 2025 and closed the 12‑month window at roughly $23.2 in June 2026 — a net lift of ~56%. The sector’s median CPM averaged $22.9 across the period, compared with a global median of $20.9 (about +9% versus baseline). The single highest month was September 2025 at ~$61.1, and the low point was December 2025 at ~$6.6 — a swing of nearly $54.5 and roughly a 9× difference between peak and trough.
Monthly dynamics read like a roller coaster: a steady jump from July to August (+54%), a dramatic spike into September (+167% month-over-month from August), a pullback in October, then a collapse into November and December (November ≈ $7.4, December ≈ $6.6). Early 2026 shows a slow build (Jan–Mar), a second surge in April (~$33.6), and a moderate descent into June.
Volatility is a defining feature: average absolute month‑to‑month moves for Energy and Mining were about $12.6, compared with roughly $1.6 for the global benchmark — nearly eight times more volatile.
The rhythm here is pronounced. Late summer (Aug–Sep) produced the sharpest CPI pressure, with September 2025 the standout spike. The end‑of‑year period (Nov–Dec) was exceptionally soft, producing the period’s trough. A spring rebound unfolded through March–April 2026 before CPMs settled to mid‑$20s by June.
These patterns create a bimodal feel across the year: a high‑variance late‑summer/early‑fall peak, then a deep year‑end trough, followed by a spring recovery. Month‑to‑month swings are irregular and large, so the series reads more episodic than smoothly seasonal.
Relative to the global baseline, Energy and Mining moved between being substantially below and substantially above market levels. In July 2025 it trailed global CPMs by about 21%; by September it was roughly 3.2× the baseline (≈ +218%). The trough from November through February showed deep underperformance, about 60–70% below global CPMs. By June 2026 the gap narrowed to about +6% above the global median. Over the full year the sector’s CPM trend rose more sharply (+56% start-to-end) than the global trend (+17%), but with much higher short‑term volatility.
This CPM analysis of Facebook Ads benchmarks for Energy and Mining across All countries highlights large episodic swings, a late‑summer spike and a year‑end trough, and an overall above‑market average CPM. Understanding CPM analysis and country-specific ad costs within Energy and Mining aids comparison of industry ad performance to broader global CPM trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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