Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Entertainment CPMs (cost per thousand impressions) ran materially lower than the global market over the 13-month window, with a clear Q3–Q4 lift into late 2025, a pullback across Q1 2026, and a modest rebound into late spring. Volatility was present but muted in absolute dollars; relative to its lower base, Entertainment moved with noticeable month-to-month swings.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in All countries compared to the global benchmark.
Entertainment CPMs averaged about $7.67 over the period, starting at $6.37 in June 2025 and finishing at $7.04 in June 2026 — an overall rise of roughly 10.6% from start to finish. The low point was June 2025 ($6.37) and the peak was November 2025 ($9.46). That peak represents roughly a 49% increase from the June 2025 trough. Across months the standard deviation was about $1.01 (≈13% of the mean), while the average absolute month-to-month movement was approximately $0.70 (about a 9% monthly swing).
By contrast the global baseline CPM averaged about $20.75 over the same months, with its own peak in November 2025 at $24.21 and a low near $18.80 in June 2025. Entertainment therefore ran well below global CPMs in absolute terms — on average about 63% lower — with raw gaps ranging from roughly 55% below (narrowest, September–October 2025) to about 73% below (widest, April 2026).
A distinct seasonal rhythm is visible. Entertainment CPMs climbed steadily through summer into autumn, accelerating into a November high ($9.46). December softened ($8.68), and the typical post-holiday downdraft continued into January and February 2026, where the series dipped to a February low of $6.56. March and April stayed near the lower band ($6.44–$6.64), after which May showed a pronounced rebound to $7.81 before a modest retreat to $7.04 in June. The global baseline showed a larger absolute swing into November and a steeper November–December correction, but both series shared the seasonal peak in late year and a quieter late-winter trough.
Across every month, Entertainment CPMs were “below average” versus the global benchmark. The proportional gap tightened to its narrowest point in September 2025 (Entertainment ≈ $8.70 vs global ≈ $19.17 — about 55% below) and widened most in April 2026 (Entertainment ≈ $6.45 vs global ≈ $23.79 — about 73% below). While the global trend produced larger dollar swings (average monthly absolute change ≈ $1.48), Entertainment’s lower base produced higher relative month-to-month volatility (~9% vs ~7% for the global baseline).
Understanding Facebook Ads CPM analysis and broader Facebook Ads benchmarks for Entertainment across All countries offers a data-grounded view of industry ad performance and country-specific ad costs — showing how Entertainment CPMs traveled well below global levels while still following the familiar seasonal rhythm of Q3–Q4 lift and Q1 softness.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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