Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
August 2025 - August 2026
Detailed observation of presented data
Entertainment CPMs ran well below the global advertising baseline over the 13‑month window, with a clear Q4 lift into November followed by a steady decline into an early‑Q2 trough and a modest rebound into late spring. Volatility was present but muted in absolute dollars: swings were measurable month to month, with headline peaks in November 2025 and the lowest point in April 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Entertainment started at $7.59 in July 2025 and finished at $7.06 in July 2026 — a modest year‑over‑year decline of about 7%. The Entertainment series averaged roughly $7.79 CPM across the period, with a high of $9.47 in November 2025 and a low of $6.44 in April 2026. Monthly moves averaged about $0.62 in absolute terms (≈8% of the mean), producing a full range of approximately $3.03 between the peak and trough.
By contrast the global benchmark ran considerably higher: average baseline CPM was roughly $20.58, peaking at $24.26 in November 2025 and dipping to about $16.47 in July 2026. Entertainment CPMs therefore occupied a distinct lower band relative to the market benchmark — typically less than half the global level.
The rhythm is familiar: Entertainment CPMs climbed into Q4, cresting in November 2025, then softened across December and into a pronounced Q1 decline. The shallow rebound began in May 2026, continued through June, and eased again in July. The November spike is mirrored in the global baseline (a notable holiday/seasonal pressure), but the Entertainment peak is much smaller in magnitude. April 2026 represents the softest month for Entertainment CPMs, a trough that aligns with elevated global CPMs in spring — creating a wider gap at that point between entertainment and market averages.
Across the year Entertainment CPMs trailed global levels by a wide margin. On average Entertainment ran about 38% of the global CPM (meaning roughly 62% lower). The relative gap tightened and loosened: at its narrowest in July 2026 Entertainment CPMs were about 43% of the baseline; at its widest in April 2026 they were just ~27% of global CPMs. In percent terms, that means Entertainment lagged baseline CPMs by roughly 57%–73% depending on the month — a consistently lower cost structure but with meaningful monthly swings.
Understanding Facebook Ads CPM benchmarks for Entertainment in All countries available helps advertisers contextualize CPM analysis, compare industry ad performance and country-specific ad costs, and interpret CPM trends alongside broader Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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