Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Entertainment CPMs ran well below the global advertising baseline over the 13‑month window, with a clear Q4 lift into November followed by a steady decline into an early‑Q2 trough and a modest rebound into late spring. Volatility was present but muted in absolute dollars: swings were measurable month to month, with headline peaks in November 2025 and the lowest point in April 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Entertainment started at $7.59 in July 2025 and finished at $7.06 in July 2026 — a modest year‑over‑year decline of about 7%. The Entertainment series averaged roughly $7.79 CPM across the period, with a high of $9.47 in November 2025 and a low of $6.44 in April 2026. Monthly moves averaged about $0.62 in absolute terms (≈8% of the mean), producing a full range of approximately $3.03 between the peak and trough.
By contrast the global benchmark ran considerably higher: average baseline CPM was roughly $20.58, peaking at $24.26 in November 2025 and dipping to about $16.47 in July 2026. Entertainment CPMs therefore occupied a distinct lower band relative to the market benchmark — typically less than half the global level.
The rhythm is familiar: Entertainment CPMs climbed into Q4, cresting in November 2025, then softened across December and into a pronounced Q1 decline. The shallow rebound began in May 2026, continued through June, and eased again in July. The November spike is mirrored in the global baseline (a notable holiday/seasonal pressure), but the Entertainment peak is much smaller in magnitude. April 2026 represents the softest month for Entertainment CPMs, a trough that aligns with elevated global CPMs in spring — creating a wider gap at that point between entertainment and market averages.
Across the year Entertainment CPMs trailed global levels by a wide margin. On average Entertainment ran about 38% of the global CPM (meaning roughly 62% lower). The relative gap tightened and loosened: at its narrowest in July 2026 Entertainment CPMs were about 43% of the baseline; at its widest in April 2026 they were just ~27% of global CPMs. In percent terms, that means Entertainment lagged baseline CPMs by roughly 57%–73% depending on the month — a consistently lower cost structure but with meaningful monthly swings.
Understanding Facebook Ads CPM benchmarks for Entertainment in All countries available helps advertisers contextualize CPM analysis, compare industry ad performance and country-specific ad costs, and interpret CPM trends alongside broader Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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