Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Finance CPMs ran hot across all countries, consistently pricing above the broader market and swinging more sharply month to month. The year opened in 2025 at 23.40, climbed into midsummer, surged again in Q4, dipped in December, and then jumped to a new high in January 2026. Compared to the global Facebook Ads benchmarks, Finance CPMs carried a sizable premium and showed notably higher volatility, with standout spikes in July, November, and the January 2026 reset.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Finance across all countries compared to the global benchmark.
Across the 13-month window, Finance CPMs averaged 27.8, with a low of 21.70 in April 2025 and a high of 35.04 in January 2026. The period began at 23.40 (January 2025) and ended at 35.04 (January 2026), a 50% rise. Within 2025, the average settled at 27.2, starting at 23.40 and closing the year at 26.89 (+15% from January to December).
Momentum was punctuated by sharp lifts and resets:
Volatility was elevated. Average month-to-month movement measured 4.22 points, indicating a choppier pattern than the broader market.
The pattern in 2025 was rhythmic: softer CPMs through April, a lift into early summer, a July spike, and a late-summer cool-off. October re-accelerated into a November high, typical of year-end competition. December eased off meaningfully before a January 2026 rebound set a new high. In short, Finance CPMs followed a recognizably seasonal arc—troughing in early Q2, cresting in late Q3 and Q4, and then re-accelerating into the new year.
Against the global benchmark, Finance CPMs were consistently above market. The global all-industry CPM averaged 19.8 over the period—about 40% below Finance’s 27.8. In 2025 specifically, Finance averaged 27.2 while the global benchmark averaged 20.1, a 35% premium.
The gap varied through the year:
Trend shapes diverged as well. The global CPM rose steadily through October 2025, peaked in November (25.22), cooled in December (22.04), then dropped sharply in January 2026 (15.74). Finance rose +15% from January to December 2025, eased in December, and then jumped +30% into January 2026. Finance was also more volatile: average monthly swings of 4.22 points vs. 1.63 globally.
This CPM analysis of Facebook Ads benchmarks shows the Finance industry across all countries commanding consistently higher, more volatile costs than the global market. Understanding CPM trends for Finance across all countries helps marketers gauge country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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