Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Global CPMs for Fitness & Training Centers spent most of the year moving in step with the broader market before breaking away late in Q3 and surging in November. Across all countries, the category’s impression costs started in the mid‑$20s, dipped into the mid‑teens through early spring, and then climbed sharply—culminating in a pronounced November spike. Volatility was the defining characteristic, with sharper month‑to‑month swings than the global benchmark and standout peaks in September and November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers across all countries compared to the global benchmark.
From November 2024 to November 2025, CPMs for Fitness & Training Centers moved from $26.50 to $58.29, a year‑over‑year increase of roughly 120%. The period average was $23.77, bookended by a low of $15.70 in January and a high of $58.29 in November—a 2.7x swing. Excluding the November 2025 surge, the average sits at $20.90, underscoring how singular that spike was.
Monthly momentum was choppy. After a Q4 2024 softening (26.50 in November to 19.89 in December), the category fell to its trough in January (15.70), rebounded in February (22.76, +45%), and retraced in March (16.19, −29%). Spring stabilized near the high‑teens (April 16.77; May 20.93; June 17.89). The summer trend turned upward—July at 22.22 and August at 20.25—then accelerated into September’s $28.61 (+41% month over month). October eased to $23.05 before the dramatic November breakout to $58.29 (+153% month over month). Average absolute monthly movement was $7.31, signaling elevated volatility.
Seasonality is clear. Early Q1 presented softer CPMs, typical as demand resets, with January marking the low. Q2 was steady but subdued, holding in the mid‑ to high‑teens. Q3 strengthened, culminating in a late‑summer/early‑fall lift in September. Q4 brought rising pressure: pricing edged up in October and then spiked in November, reflecting the competitive environment that often characterizes the holiday period.
Compared with the global benchmark, Fitness & Training Centers ran pricier and more volatile overall. The category averaged $23.77 versus the global $20.10 (+18%). Without November’s jump, the gap narrows to roughly +4%, showing most of the year tracking close to market until late Q3/Q4.
The monthly gap oscillated: slightly above market in November 2024 (+10%), a touch below in December (−2%) and January (−12%), then mixed through spring (February +26%; March −15%; April −9%). Summer turned consistently above market (July +16%; August +1%), with a pronounced September premium (+48%). October stayed modestly elevated (+8%), and November’s peak landed 136% above the global CPM. Volatility in the category averaged $7.31 per month, about 5x the global baseline’s $1.39, indicating sharper swings even when levels were similar.
Facebook Ads benchmarks show that CPM analysis for Fitness & Training Centers across all countries averaged $23.77 over the period, with a low of $15.70 in January and a high of $58.29 in November—consistently more volatile and, overall, higher than the global market. Understanding CPM benchmarks for the Fitness & Training Centers industry worldwide helps contextualize country‑specific ad costs and compare performance to global patterns alongside broader CPC trends and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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