Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Fitness & Training Centers’ CPMs ran a choppy, higher-than-average year against the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in All countries available compared to the global benchmark.
Overall, the sector averaged about $21.28 per thousand impressions across the 13-month window (July 2025–July 2026), versus a global baseline average of roughly $20.59 — a modest 3.4% premium. That headline hides material momentum: a July‑to‑July rise from $23.11 to $29.68 (+28%) and a trough in February 2026 at $14.82. Volatility was pronounced, with average monthly absolute moves near $4.85 (≈23% of the category mean), roughly 2.5× the baseline’s typical monthly swing (~$1.92).
The time series began at $23.11 CPM in July 2025 and finished at $29.68 in July 2026. The year’s high was $29.68 (July 2026) and the low was $14.82 (February 2026). The 13‑month mean for Fitness & Training Centers was ~$21.28; the global baseline mean was ~$20.59.
Key monthly movements: August 2025 temporarily dipped to $19.39, rebounded to $23.95 in September, then climbed to $25.51 in November before collapsing into the winter trough ($15.81 in December, $15.80 in January, $14.82 in February). A spring rebound pushed CPM to $28.16 in April 2026, slipped mid‑spring, then surged to the year peak in July 2026. Percent-wise, the largest month-to-month jumps included March→April (+48%) and June→July (+44%), while the steepest drop occurred November→December (−38%).
Seasonality is evident but uneven. Late‑year competition and budget shifts coincide with the December–February lull where CPMs fell roughly 20–25% below baseline levels. Spring saw renewed intensity: March–April showed a sharp lift that pushed CPM well above the global trend. Summer closed with a pronounced spike, creating a marked peak in July 2026. The rhythm alternates between short, rapid spikes and multi-month softness rather than a smooth seasonal curve.
Relative to the global benchmark, Fitness & Training Centers oscillated between tight alignment and large divergence. In August 2025 the gap was minimal (~+0.6% above baseline), while in July 2026 the sector sat about 80% above the global CPM. For much of Dec–Feb and May–Jun the category ran 15–25% below baseline; in Jul–Sep and April it ran ~5–25% above. Overall, the category was slightly above market on average (+3.4%) but materially more volatile (average monthly absolute change ≈$4.85 vs baseline ≈$1.92).
Understanding Facebook Ads CPM analysis for Fitness & Training Centers in All countries available offers a clear, data‑grounded view of industry ad performance and country-specific ad costs relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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