Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Fitness & Training Centers’ CPMs ran a choppy, higher-than-average year against the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in All countries available compared to the global benchmark.
Overall, the sector averaged about $21.28 per thousand impressions across the 13-month window (July 2025–July 2026), versus a global baseline average of roughly $20.59 — a modest 3.4% premium. That headline hides material momentum: a July‑to‑July rise from $23.11 to $29.68 (+28%) and a trough in February 2026 at $14.82. Volatility was pronounced, with average monthly absolute moves near $4.85 (≈23% of the category mean), roughly 2.5× the baseline’s typical monthly swing (~$1.92).
The time series began at $23.11 CPM in July 2025 and finished at $29.68 in July 2026. The year’s high was $29.68 (July 2026) and the low was $14.82 (February 2026). The 13‑month mean for Fitness & Training Centers was ~$21.28; the global baseline mean was ~$20.59.
Key monthly movements: August 2025 temporarily dipped to $19.39, rebounded to $23.95 in September, then climbed to $25.51 in November before collapsing into the winter trough ($15.81 in December, $15.80 in January, $14.82 in February). A spring rebound pushed CPM to $28.16 in April 2026, slipped mid‑spring, then surged to the year peak in July 2026. Percent-wise, the largest month-to-month jumps included March→April (+48%) and June→July (+44%), while the steepest drop occurred November→December (−38%).
Seasonality is evident but uneven. Late‑year competition and budget shifts coincide with the December–February lull where CPMs fell roughly 20–25% below baseline levels. Spring saw renewed intensity: March–April showed a sharp lift that pushed CPM well above the global trend. Summer closed with a pronounced spike, creating a marked peak in July 2026. The rhythm alternates between short, rapid spikes and multi-month softness rather than a smooth seasonal curve.
Relative to the global benchmark, Fitness & Training Centers oscillated between tight alignment and large divergence. In August 2025 the gap was minimal (~+0.6% above baseline), while in July 2026 the sector sat about 80% above the global CPM. For much of Dec–Feb and May–Jun the category ran 15–25% below baseline; in Jul–Sep and April it ran ~5–25% above. Overall, the category was slightly above market on average (+3.4%) but materially more volatile (average monthly absolute change ≈$4.85 vs baseline ≈$1.92).
Understanding Facebook Ads CPM analysis for Fitness & Training Centers in All countries available offers a clear, data‑grounded view of industry ad performance and country-specific ad costs relative to global patterns.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks