Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Fitness & Training Centers ran a pricier, choppier CPM year than the market. Across all countries, CPMs averaged $21.39 for the industry versus $19.92 for the global benchmark over the same Dec–Nov window—about 7% higher on average. The year opened soft, bounced hard in February, and then vaulted again in September and November, where CPMs hit their two highest points. Swings were pronounced: the average month-to-month move was $5.30, more than four times the global benchmark’s $1.20. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers across all countries compared to the global benchmark.
The period began at $19.89 CPM in December 2024, fell to the yearly low in January ($15.70, −21% month over month), then ripped higher in February to $22.75 (+45%). March ($16.19) and April ($16.69) were calmer, sitting in the mid‑$16s. May lifted to $20.93, June cooled to $17.83, and July recovered to $22.22 before a modest August dip to $20.32.
September delivered the breakout at $28.84 (+42% from August). October pulled back to $22.07 (−23%), only to set the annual high in November at $33.19 (+50% from October). Over the 12 months, CPMs ranged from $15.70 to $33.19—a $17.49 spread—with a median trajectory that finished 67% above where it started in December.
Volatility stood out. The average absolute month-to-month change was $5.30, with the sharpest moves clustering around February, September, and November. By contrast, the global benchmark moved more gradually, averaging $19.92 with a tighter $7.67 range and a $1.20 average monthly swing.
The rhythm was classic but amplified: a Q1 trough with volatility (January low, March soft), a mixed Q2 that hovered near the low‑$20s, and a decisive lift in Q3 that peaked into early fall. September marked the inflection, carrying momentum into Q4 where November set the high. This pattern mirrors broader auction pressure that often intensifies into late Q3 and Q4, but the Fitness & Training Centers category experienced stronger amplitude than the market average.
Relative to the global benchmark, Fitness & Training Centers CPMs were:
The narrowest gap came in August (roughly at parity), and the widest premium arrived in September (+47%). The deepest discount versus global levels appeared in March (−15%). Trend-wise, the global benchmark rose a steady +25% from December to November, while Fitness & Training Centers climbed a choppier +67% over the same span—clearly more volatile but ultimately more elevated through late Q3 and Q4.
This CPM analysis summarizes Facebook Ads benchmarks for Fitness & Training Centers across all countries: an above-market average, pronounced volatility, and late-year strength. For performance marketers tracking country-specific ad costs and industry ad performance, understanding CPM trends for Fitness & Training Centers globally helps contextualize how this category’s pricing diverged from broader Facebook Ads benchmarks over the year.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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