Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Gaming CPMs in All countries available ran notably below the global advertising benchmark across the 13-month window. After a very low trough in July 2025, gaming CPMs lifted into the mid-to-high teens and then stabilized, while the global CPM baseline drifted higher and experienced a sharper Q4 spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Gaming in All countries available compared to the global benchmark.
Gaming’s median cost per thousand impressions (CPM) averaged about $14.6 over the period, ranging from a low of $4.84 in July 2025 to a high of $17.58 in February 2026. The series opened at $9.48 in June 2025 and closed at $14.12 in June 2026 — a net increase of roughly 49% from that opening month but still well under the global average. By contrast, the global baseline averaged about $20.8 CPM, with monthly values spanning roughly $18.8 to $24.2.
Month-to-month movements show a dramatic early swing: Gaming dropped from $9.48 in June to $4.84 in July 2025 (a near 49% month-to-month fall), then rebounded sharply into August and September, peaking in the $16–17 range through spring 2026. The global baseline exhibited its largest single jump into November 2025 (+about $4.1), producing a pronounced Q4 peak absent in the Gaming series.
The Gaming series displays a rapid mid-summer dip (July 2025) followed by a sustained lift from August 2025 through May 2026, where values cluster around $16–17 CPM. There is a smoothing effect from February through May 2026 — small month-to-month moves of a few tenths to a couple dollars — and a modest pullback into June 2026. The global baseline shows a clearer Q4 surge (Nov 2025) and continued elevation into spring 2026, making Gaming’s relative rhythm look flatter after its post-July rebound.
Across the period Gaming CPMs ran materially below global levels — about 29.5% lower on average. The gap was widest in July 2025 when Gaming was roughly 74% below the global CPM, and narrowest in February 2026 when the gap tightened to about 11–12%. Volatility also differs: Gaming recorded an average absolute monthly change of roughly $2.78, nearly double the baseline’s average monthly swing of about $1.48 — in other words, Gaming was more volatile month-to-month even as its absolute level stayed below the global benchmark.
Understanding Facebook Ads CPM benchmarks for Gaming in All countries available helps advertisers evaluate industry ad costs and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Gaming industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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