Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Gaming CPMs moved to a different cadence than the overall market across the 13-month window. Gaming started the series at an unusually low $4.84 in July 2025, then lifted into a steady mid-teens range, finishing at $14.42 in July 2026 — well below the overall benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Gaming in All countries compared to the global benchmark.
COST_PER_THOUSAND_IMPRESSIONS (CPM) for Gaming averaged about $14.95 over the period, ranging from a low of $4.84 (2025-07) to a high of $17.29 (2026-04). The series shows a dramatic early lift: July → August 2025 jumped ~200% (from $4.84 to $14.56). After that jump, Gaming CPMs clustered between roughly $12.07 and $17.29 for most months. By contrast, the global baseline averaged about $20.59, with a narrower band of $16.47 to $24.26.
Month-over-month movement in Gaming averaged an absolute change of approximately $2.34, indicating higher short-run swings than the baseline market, which averaged about $1.92 in monthly absolute moves. From start to finish, Gaming CPMs rose roughly $9.58 (≈198%), largely because the series began at an outlier low; the median behavior across later months was more stable in the mid-teens.
There are clear seasonal rhythms in both series. The baseline showed a pronounced peak in November 2025 ($24.26) and elevated levels through spring 2026 (March–May). Gaming mirrored this cadence but with muted amplitude: Gaming also peaked around late Q4 into Q1 (Nov 2025 at $17.09; Feb–Apr 2026 in the $17.17–$17.29 band) and dipped in December 2025 to $12.07 before rebounding in early 2026. The longest run of stability for Gaming was March–May 2026, where CPMs held in a tight $16.98–$17.29 window, contrasting with the broader baseline swing across Q4 and Q2.
Across the full window, Gaming CPMs trailed the global benchmark by about 27% on average (Gaming $14.95 vs. baseline $20.59). The gap varied: the widest divergence was in July 2025 when Gaming was roughly 74% below the baseline ($4.84 vs. $18.86), driven by an outlier low start. The narrowest gap occurred in July 2026 when Gaming was only about 12% below the global CPM ($14.42 vs. $16.47). Volatility comparisons show Gaming was more volatile month-to-month (average absolute move ~$2.34) than the baseline (~$1.92), reflecting sharper short-term swings after that early lift.
This CPM analysis — part of the Facebook Ads benchmarks conversation around CPM analysis, CPC trends and country-specific ad costs — highlights how Gaming industry ad performance across All countries ran consistently below the global benchmark while exhibiting higher short-run volatility and clear seasonal lifts around late Q4 and early Q1. Understanding Facebook Ads CPM analysis for Gaming in All countries helps advertisers and creative strategists evaluate industry ad performance against global patterns.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Gaming industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks