Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Hardware and Networking advertisers ran at roughly half the market floor on CPM over the last 12 months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in All countries available compared to the global benchmark.
Cost-per-thousand-impressions (CPM) for Hardware and Networking averaged about $10.49 between June 2025 and May 2026, starting at $11.01 in June 2025 and finishing slightly higher at $11.66 in May 2026 (+≈5.9%). The year’s low came in February 2026 at $7.92; the high arrived in April 2026 at $14.05. That $6.13 range represents a near 78% swing from trough to peak. By contrast the global (baseline) CPM across the same period averaged roughly $20.68 — meaning Hardware and Networking ran about 49% below the overall benchmark on average.
Monthly momentum included a sharp early dip from June into July (−10.6%), a steady build into November (peaking at $13.26), a December pullback, a pronounced trough in February, and then a dramatic rebound into April (+≈65% month-over-month from March to April). Absolute month-to-month moves averaged about $1.77, which is roughly 17% of the category mean.
Seasonality shows a Q4 lift with November standing out for both Hardware and Networking and the global market: baseline CPM surged to about $24.21 in November while Hardware and Networking climbed to $13.26. Q1 presented softer pacing for Hardware and Networking, with the lowest point in February. The April rebound is the most notable monthly rhythm — a sudden spike after a muted Q1. Overall the pattern reads as choppy: alternating modest declines and sudden lifts rather than a smooth seasonal slope.
Across every month in this window, Hardware and Networking CPMs were below the global baseline. The relative gap ranged from a narrow ~41% below global in April 2026 to a wide ~62% below global around March 2026. In absolute terms the category was about $10.2 cheaper per thousand impressions on average; relative volatility was also distinct — Hardware and Networking’s average monthly absolute change ($1.77) translated to ~17% of its mean versus the global market’s ~7.5% monthly swing (baseline avg monthly absolute change ≈ $1.56 on a $20.68 mean). In short, Hardware and Networking ran materially cheaper than the market and displayed larger proportional month-to-month swings.
Understanding Facebook Ads CPM benchmarks, CPM analysis and country-specific ad costs for Hardware and Networking across All countries available provides a grounded view of industry ad performance and how category-level CPMs compare to broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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