Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across all countries, CPMs for Hardware and Networking show a consistent discount to the global market, with a pronounced late-year rebound. Median cost per thousand impressions averaged $12.37 for the category versus a $19.92 global average across the same period — roughly 38% lower. The series softened through mid‑to‑late Q3, hit a clear floor in September, then surged into November, a familiar holiday build. Volatility was also higher than the market, pointing to more pronounced month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking across all countries compared to the global benchmark.
The category followed a compressed U‑shape in 2025. After a soft Q1 baseline, CPMs held steady through spring, then weakened through late summer — bottoming in September — before rebounding into Q4. The November peak aligns with broader competition and demand dynamics typical of late Q4, where costs generally intensify as auction pressure rises and impression supply tightens. While the series ends in November for Hardware and Networking, the broader market climbed sharply through November and, historically, often spikes again in December.
Hardware and Networking CPMs remained below the global benchmark throughout the year — 27% to 54% lower each month:
Comparative momentum diverged. From January to November, the global benchmark rose from $17.80 to $25.47 (+43%), while Hardware and Networking climbed from $11.26 to $15.47 (+37%). Monthly swings were also more pronounced in the category ($1.51 average absolute change) than globally ($1.20), indicating the Hardware and Networking auction was more volatile. The market’s Q4 intensification is visible in both series — the global benchmark escalated into November and even showed an extreme December spike ($84) beyond the category’s reporting window.
In summary, Facebook Ads benchmarks for CPM in the Hardware and Networking industry across all countries show consistently lower, more volatile costs than the global average, with a clear late‑year rebound. This CPM analysis highlights industry ad performance patterns that help contextualize country-specific ad costs against global trends for Hardware and Networking.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app