Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Hardware and Networking advertisers saw materially lower CPMs than the global market over the 13‑month window, with clear momentum swings and several sharp monthly moves. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM / COST_PER_THOUSAND_IMPRESSIONS) for Hardware and Networking started at $9.89 in July 2025 and finished at $5.99 in July 2026 — a decline of about 39.5%. The industry average across the period was roughly $9.60, with a high of $13.21 in April 2026 and a low of $5.99 in July 2026. By contrast, the global baseline averaged about $20.59 over the same months, placing Hardware and Networking CPMs roughly 53% below the worldwide median.
Month-to-month motion was notable: the single largest jump was March→April (+58.6%, $8.33 → $13.21), and one of the steepest drops came May→June (−31.9%, $11.17 → $7.61). On average, absolute month-to-month change for the industry was about $1.80 (≈19% of the industry mean), while the global baseline moved about $1.92 on average (≈9% of its mean). Those figures show smaller absolute swings but larger relative volatility for Hardware and Networking.
Patterns show intermittent spikes around late Q1/early Q2 and a softening into mid‑summer. November 2025 and April 2026 were standout high months (≈$12.43 and $13.21 respectively), while the troughs clustered in early 2026 and the following July. The series does not follow a smooth seasonal ramp; instead it alternates between short bursts of higher CPMs and multi‑month pullbacks, producing a choppy rhythm across Q3 2025 through Q3 2026. The timing of spikes — notably April 2026 — creates brief windows of elevated CPM pressure amid otherwise lower average costs.
Viewed against the global benchmark, Hardware and Networking stayed below market every month. The gap ranged from roughly 44% below global levels (narrowest in April 2026) to about 65% below (widest in June 2026). While absolute monthly swings were comparable to the baseline ($1.80 vs $1.92), the percent swings were larger for the industry because its mean CPM is lower — signaling more pronounced relative volatility. In short, global CPMs tracked higher and steadier, while Hardware and Networking presented lower nominal costs but choppier percent movements.
Understanding CPM analysis, Facebook Ads benchmarks, CPC trends and country-specific ad costs for Hardware and Networking across All countries available provides a clear picture of where industry ad pricing sat versus global medians and how monthly momentum evolved.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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