Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Hardware and Networking CPMs spent the year tracking below the broader market yet moving with a similar arc: a soft open, a summer trough, and a pronounced Q4 climb. Across all countries, median CPMs for this industry were cheaper than the global all‑industry benchmark throughout the period, but the journey was choppier, with a deeper September low and a brisk rebound into the holidays. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking across all countries compared to the global benchmark.
The series opened at a $13.80 CPM in December 2024 and closed at $17.24 in December 2025, a 25% lift over 13 months. The median CPM averaged $12.73, ranging from a low of $9.04 in September to a high of $17.24 in December. Momentum was uneven: a steep January reset (−18% month over month) gave way to modest stabilization in February (+2%), a March–May climb ($13.50–$13.99), and then sustained pressure through summer. The industry dipped in June (−11%), slipped further in July and August, and bottomed in September (−16% vs. August). A sharp Q4 recovery followed: October rebounded to $11.25 (+24%), November surged to $15.25 (+36%), and December capped the year at $17.24 (+13%).
Monthly volatility averaged $1.54, indicating sharper swings than the broader market’s $1.08. The amplitude of movement was notable: a $8.20 spread between the September low and December high, with the fastest acceleration concentrated in the final two months.
Seasonality was recognizable but pronounced. Pricing typically softened after the new year and through mid‑year, steadied in spring, then eased through late summer as demand cooled, before tightening sharply in Q4. For Hardware and Networking, that pattern was amplified: spring was steady, summer was weaker than average, and the Q4 rally was brisk. H1 2025 averaged $12.71, while H2 matched it at $12.58—similar headline levels masking a deeper Q3 trough offset by the holiday surge.
Relative to the global Facebook Ads benchmarks across all industries, Hardware and Networking CPMs sat consistently below market: $12.73 vs. $20.36 on average, about 37% lower. The global trend rose from $20.44 in December 2024 to $25.45 in December 2025 (+25%), mirroring the industry’s overall lift but with a smoother path and a stronger Q4 peak (November–December at $25.33–$25.45). The gap narrowed in the spring—April was the tightest point at 27% below the global median—and widened in late Q3, with September 54% under the market and October 48% under. By December, the spread eased back to 32% below.
In short, this CPM analysis shows Hardware and Networking maintaining below‑market costs across all countries, with more pronounced seasonal swings: a deeper summer valley and a sharp holiday rise. Understanding Facebook Ads CPM benchmarks for the Hardware and Networking industry across all countries helps teams evaluate country‑specific ad costs, compare industry ad performance to global CPM analysis, and contextualize year‑over‑year CPM trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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