Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Hardware and Networking advertisers saw materially lower CPMs than the global market over the 13‑month window, with clear momentum swings and several sharp monthly moves. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM / COST_PER_THOUSAND_IMPRESSIONS) for Hardware and Networking started at $9.89 in July 2025 and finished at $5.99 in July 2026 — a decline of about 39.5%. The industry average across the period was roughly $9.60, with a high of $13.21 in April 2026 and a low of $5.99 in July 2026. By contrast, the global baseline averaged about $20.59 over the same months, placing Hardware and Networking CPMs roughly 53% below the worldwide median.
Month-to-month motion was notable: the single largest jump was March→April (+58.6%, $8.33 → $13.21), and one of the steepest drops came May→June (−31.9%, $11.17 → $7.61). On average, absolute month-to-month change for the industry was about $1.80 (≈19% of the industry mean), while the global baseline moved about $1.92 on average (≈9% of its mean). Those figures show smaller absolute swings but larger relative volatility for Hardware and Networking.
Patterns show intermittent spikes around late Q1/early Q2 and a softening into mid‑summer. November 2025 and April 2026 were standout high months (≈$12.43 and $13.21 respectively), while the troughs clustered in early 2026 and the following July. The series does not follow a smooth seasonal ramp; instead it alternates between short bursts of higher CPMs and multi‑month pullbacks, producing a choppy rhythm across Q3 2025 through Q3 2026. The timing of spikes — notably April 2026 — creates brief windows of elevated CPM pressure amid otherwise lower average costs.
Viewed against the global benchmark, Hardware and Networking stayed below market every month. The gap ranged from roughly 44% below global levels (narrowest in April 2026) to about 65% below (widest in June 2026). While absolute monthly swings were comparable to the baseline ($1.80 vs $1.92), the percent swings were larger for the industry because its mean CPM is lower — signaling more pronounced relative volatility. In short, global CPMs tracked higher and steadier, while Hardware and Networking presented lower nominal costs but choppier percent movements.
Understanding CPM analysis, Facebook Ads benchmarks, CPC trends and country-specific ad costs for Hardware and Networking across All countries available provides a clear picture of where industry ad pricing sat versus global medians and how monthly momentum evolved.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks