Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Hardware and Networking CPMs across all countries ran materially below the global advertising baseline while showing sharper month-to-month swings and a few pronounced spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in All countries available compared to the global benchmark.
From June 2025 to June 2026 the median Cost Per Thousand Impressions (CPM) for Hardware and Networking averaged about $10.36, starting at $11.01 in June 2025 and finishing at $8.71 in June 2026 — a net decline of roughly 21%. The series’ high point was $14.00 in April 2026 and the low was $7.92 in February 2026, a swing of about $6.08 (roughly a 77% increase from trough to peak). Monthly movement was lively: the largest single-month jump was March→April 2026 (+64%, +$5.47) and the most pronounced single-month drops were May→June 2026 (−25.6%, −$3.00) and November→December 2025 (−23.1%, −$3.06). On average, month-to-month absolute moves ran about 18% — a mark of heightened volatility for this industry.
The cadence shows a few repeating rhythms and a couple of outliers. Q4 2025 displayed an uptick into November ($13.26) followed by a December pullback ($10.20), a pattern mirrored in the global baseline though different in magnitude. Early-year softness appears in January–February 2026 with the trough in February ($7.92), then a modest climb through March before the abrupt April spike. The April 2026 surge (to $14.00) stands out as an idiosyncratic spike not matched by the baseline’s more moderate rise that month. Late spring 2026 cooled again into June, completing a year marked by several sharp rebounds and declines rather than a smooth trend.
Compared with the global CPM baseline, Hardware and Networking’s CPMs ran materially lower across every month. The global median averaged about $20.75 over the same period — roughly double the industry average. Hardware CPMs trailed global levels by roughly 40–62% month-to-month: the narrowest gap was around 41% below the baseline (April 2026), and the widest gap reached roughly 62% below (March 2026). Directionally the gap widened as the global benchmark climbed (+~16% from June 2025 to June 2026) while Hardware and Networking moved lower (≈ −21% over the same span). Volatility contrasts are notable: the industry averaged ~18% month-to-month absolute change versus about ~7% for the global baseline, making Hardware and Networking distinctly more volatile.
Understanding Facebook Ads benchmarks, CPM analysis, CPC trends and CTR performance within Hardware and Networking for All countries available provides a data-grounded perspective on industry ad performance and country-specific ad costs relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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