Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Healthcare CPMs ran consistently above the market this year, with sharper swings and a clear mid-year surge. Across all countries, Healthcare’s cost per thousand impressions started high in December, dipped into early spring, then rebounded strongly into late summer and held elevated through Q4. Compared to the global all-industry benchmark, Healthcare CPMs were pricier most months and nearly twice as volatile, with August and November standing out as the most expensive points in the period.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare across all countries compared to the global benchmark.
Healthcare CPMs averaged 25.21 over the 12-month window (Dec 2024–Nov 2025), ranging from a low of 21.92 in April to a high of 28.67 in August. The period opened at 27.69 in December 2024 and closed slightly higher at 28.65 in November 2025, a modest +3.5% lift over the span.
Month-to-month movement told a lively story. Costs fell sharply from December to January (−5.02 points), slid into April’s trough (21.92), then snapped back in May (+5.33 versus April). A second and larger wave crested in August at 28.67 after a +5.68 jump from July. September retraced (−4.52) before costs firmed again into October (27.19) and November (28.65). Average monthly volatility was 2.84 points, indicating more pronounced swings than the market overall.
By comparison, the global benchmark averaged 19.92 over the same months, with a low of 17.80 in January and a pre-holiday lift to 25.47 in November. Volatility was gentler at 1.20 points on average.
The pattern for Healthcare across all countries softened through late winter and early spring, hitting the annual low in April. Mid-year momentum built quickly, with a notable rebound in May and a broad summer climb that culminated in August’s peak. Autumn pricing stayed firm: October held near summer levels and November matched August’s intensity, suggesting sustained demand into Q4.
The global benchmark followed a familiar seasonal rhythm—soft in Q1, steady gains into late summer, and a pronounced lift in Q4. Notably, the benchmark spiked to an exceptional December value (84.00), underscoring intense late-year auction pressure market-wide beyond the Healthcare series’ window.
Healthcare CPMs across all countries remained above market throughout the period, averaging a 26–27% premium to the global benchmark (25.21 vs. 19.92). The monthly gap ranged from +12.5% in November to +42.9% in August. Where the global trend rose steadily (+24.6% from December to November), Healthcare’s trajectory was choppier and nearly flat over the same span (+3.5%), reflecting faster interim climbs and pullbacks. In volatility terms, Healthcare’s average monthly move (2.84 points) was roughly 2.4 times the global benchmark (1.20), reinforcing its more dynamic pricing environment.
Facebook Ads benchmarks show that CPMs for the Healthcare industry across all countries were consistently above the global average, with pronounced mid-year strength and elevated Q4 pricing. This CPM analysis helps benchmark industry ad performance and understand how country-specific ad costs aggregate at a global level for Healthcare relative to the broader market.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app