Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Healthcare advertising showed a higher-cost, more volatile rhythm than the market baseline over the 13-month window. CPMs for Healthcare averaged roughly $30.6, well above the global median of about $20.5, with pronounced spikes in late 2025 and spring 2026 and a dramatic drop in June 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in All countries available compared to the global benchmark.
Healthcare CPMs began at $28.85 in June 2025 and finished at $8.51 in June 2026 — a 70.5% decline from the opening month to the close. Across the full period the Healthcare median CPM peaked at $44.48 in April 2026 and troughed at $8.51 in June 2026, producing a total range of about $35.97. The 13-month median for Healthcare was roughly $30.6; the global baseline median over the same months was about $20.5, making Healthcare CPMs roughly 49–50% higher on average.
Key monthly movements included modest month-to-month lifts through late 2025 (June → December staying mostly in the high $20s–mid $30s), a pronounced rise into March–April 2026 (March $36.0 → April $44.5), and an abrupt collapse to $8.51 in June 2026 (a ~75.5% decline versus May). Other notable highs were November–December 2025 (around $34.8–$35.1) and March 2026 (~$36.0).
Volatility, measured as average absolute month-to-month movement, ran about $5.9 per month for Healthcare — roughly 3.3× the global baseline’s average monthly swing of about $1.8. That higher variability underscores how CPMs in Healthcare moved with sharper lifts and drops compared with the broader market.
The cadence shows a clustered strength in Q4 2025 (Nov–Dec near the year’s upper quartile) and a second surge into spring 2026, culminating in April’s high. Typical seasonal language appears: a late-year firming followed by a spring peak. Rather than a smooth ramp, the Healthcare series was choppier, with mid-year pauses (e.g., September/October stability) and a pronounced end-period collapse in June 2026. The April spike stands out as the single largest monthly lift before the June downturn.
Across 12 of 13 months Healthcare CPMs sat above the global benchmark; only June 2026 dipped below the baseline. Relative framing: Healthcare ran roughly 40–60% above global levels for most months, widening to an 86% premium in April 2026 (Healthcare $44.48 vs global $23.85). By contrast, the baseline trend was steadier and more muted — a gradual band between about $18–$24 — while Healthcare was more volatile and frequently above-market. At its narrowest margin (excluding the final collapse), Healthcare was still materially above average; at its widest margin it nearly doubled the baseline.
Understanding Facebook Ads CPM analysis and country-specific ad costs for Healthcare — especially when compared to broader CPC trends and CTR performance context — highlights how industry ad performance can diverge from global patterns. Understanding Cost Per Thousand Impressions (CPM) benchmarks for Healthcare across All countries available helps advertisers evaluate engagement trends and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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