Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
The main story: Healthcare CPMs ran consistently above the overall benchmark and showed notable momentum swings across the 13‑month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in All countries compared to the global benchmark for cost per thousand impressions (CPM).
Healthcare CPMs started at $28.85 in June 2025 and finished at $32.98 in June 2026 — a net lift of about +14% over the year. Across the period the Healthcare median CPM averaged $32.39, ranging from a trough of $27.19 (July 2025) to a peak of $44.23 (April 2026). The absolute range was roughly $17.04, driven by several sharp month-to-month moves: the largest one-month increase was +$8.40 (March → April 2026) and the largest decrease was −$9.47 (April → May 2026). Other notable moves include a late‑year plateau (Nov–Dec 2025 ~ $34.7–$35.0) and a post‑holiday dip into January 2026 (~$29.02) followed by renewed upward momentum into spring.
Baseline (global) CPMs averaged about $20.76 over the same months, with a narrower range and lower peaks. In raw terms, Healthcare CPMs ran substantially above the benchmark month after month.
Rhythm across the calendar shows typical end‑of‑year pressure followed by Q1 softness and a pronounced spring spike. November 2025 produced an early high for both the Healthcare segment ($34.7) and the baseline ($24.21), but Healthcare held higher nominal levels into December. The January trough (Healthcare $29.02) gave way to stepped increases in February–March and a pronounced April amplification. The April 2026 spike is the most seasonal-looking departure in the series, followed by a sharp pullback into May. Overall, performance moved in cycles of lift and decline rather than a steady trend.
Relative to the global benchmark, Healthcare CPMs ran materially above market. On average Healthcare was about +56% higher than the baseline CPM. Month‑by‑month premiums varied from roughly +43% (the narrowest gap, November 2025) to about +86% (the widest gap, April 2026). Volatility in the Healthcare series averaged about $3.91 per month (roughly 12% of its mean), which is roughly 2.6x the baseline’s average monthly movement (~$1.48, ~7% of its mean). In short: Healthcare in All countries was consistently above market and notably more volatile than the global CPM benchmark over this period.
Understanding CPM analysis and Facebook Ads benchmarks for Healthcare in All countries frames how cost rhythms and country-specific ad costs compare to broader industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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