Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Healthcare advertising costs ran higher and far choppier than the market benchmark over the 13‑month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Healthcare averaged about $30.3 over the period, versus a global baseline CPM of roughly $20.6 — about 47% above the market on average. The Healthcare series opened at $27.44 in July 2025 and closed dramatically lower at $8.04 in July 2026, a net decline of roughly 71%. The peak was $42.53 in April 2026 and the trough was the July 2026 low of $8.04.
Monthly movement was pronounced: Healthcare climbed from the high‑$20s into the mid‑$30s through late 2025 (November–December at ~$34.8), eased into early 2026, then surged to the April high. That April spike (about $42.5) stands out as the single largest month and represents nearly an 80% premium to the baseline that month. Conversely, July 2026 is an outlier collapse: Healthcare fell roughly 51% below the baseline that month (Healthcare $8.04 vs baseline $16.47).
Volatility was materially higher in Healthcare. Average absolute month‑to‑month change was about $5.5 for Healthcare compared with about $1.9 for the global benchmark — roughly 2.9 times more variable. In relative terms, Healthcare moved about 18% of its mean per month vs roughly 9% for the overall market.
A seasonal rhythm is visible: costs rose through late Q3 into Q4 2025, peaking in November–December before a softening in January. Early 2026 showed moderate recovery into March, followed by a pronounced April lift. After April’s spike, CPMs retreated through May and June, then collapsed in July 2026. The pattern mixes typical year‑end competition (Q4 lift) with sharper, idiosyncratic swings in spring and a pronounced mid‑year drop.
Across the period Healthcare CPMs were above market in 12 of 13 months, commonly 40–80% higher than the baseline. The narrowest premium months were around 43–46% above baseline; the widest gap appeared in April (about +80%). July 2026 inverted that relationship: Healthcare undercut the global CPM by about 51%. Overall, Healthcare showed higher average CPMs and materially greater month‑to‑month volatility than the baseline.
Understanding Facebook Ads CPM benchmarks and CPM analysis for Healthcare in All countries available provides a clear picture of elevated industry ad costs, pronounced volatility, and how country‑aggregated, industry ad performance diverged from global norms.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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