Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Headline: HR & Staffing CPMs moved from an unusually low starting point into a late‑cycle run-up, tracking a more volatile path than the overall market. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark.
COST_PER_THOUSAND_IMPRESSIONS (CPM) for HR & Staffing began the period at roughly $10.42 in June 2025 and finished at about $26.19 in June 2026 — a rise of roughly +151% from the trough to the end. Over these 13 months the HR & Staffing median CPM averaged about $21.52, with a low of $10.42 (June 2025) and a peak of $30.48 (April 2026). By contrast, the global baseline averaged roughly $20.75, starting near $18.80 and ending around $21.90.
Month-to-month motion produced pronounced swings: big uplifts in July (+$7.82 vs June), October (+$7.23 vs September) and April (+$5.34 vs March) contrasted with steep pullbacks in November→December (−$9.92) and April→May (−$4.98). The median HR & Staffing CPM thus sat close to the market average overall but traveled a much bumpier road to get there.
Rhythms are visible across the year. Early summer 2025 showed a notable trough (June), then a ramp into late summer and a strong October peak. November held elevated levels before a sharp December contraction. The new year opened softer in January, then moved higher across Feb–Apr 2026 with the largest single-month high in April. Volatility concentrated around Q3→Q4 and again in the Q1→Q2 transition, producing alternating lifts and declines rather than a smooth trend.
These month-to-month swings produced an average absolute change of about $4.6 per month for HR & Staffing CPMs — markedly larger than the baseline market rhythm, which averaged roughly $1.5 per month. That difference highlights a pattern of episodic spikes and rebounds across the HR & Staffing timeline.
Viewed against the global baseline, HR & Staffing CPMs were sometimes below, sometimes above market. At the widest negative gap HR & Staffing was roughly 45% below the global CPM in June 2025; at the widest positive gap it was about 30% above in October 2025. Across the full period the HR & Staffing series averaged ~3.7% higher than the global benchmark, but the distribution was lopsided: several months noticeably under market (June and December 2025) and several months materially above (Oct 2025, Apr 2026).
In short, HR & Staffing CPMs for All countries available tracked a slightly elevated annual average but with roughly three times the monthly volatility of the global baseline — a stop‑start story of troughs, spikes, and rebounds.
Understanding Facebook Ads CPM benchmarks for HR & Staffing in All countries available helps advertisers evaluate industry ad costs and compare CPM analysis to broader Facebook Ads benchmarks, CPC trends, CTR performance, country-specific ad costs, and industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app