Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
HR & Staffing CPMs moved like a roller-coaster over the past 12 months, ending materially higher than where they began but only slightly above the global baseline on average. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for HR & Staffing started the period at about $10.42 in June 2025 and finished at $25.00 in May 2026 — a roughly 140% increase from start to finish. The 12‑month median for HR & Staffing sat near $21.08, with a low of $10.42 (June 2025) and a high of $30.42 (April 2026). By comparison, the global baseline median across the same months was about $20.68, so HR & Staffing averaged roughly 2% above the global CPM.
Monthly swings were pronounced. The largest month‑over‑month jump occurred June → July (+75%), and the steepest drop was November → December (−42%). Volatility was higher in HR & Staffing: monthly standard deviation runs roughly $5.6 versus about $2.0 for the global baseline, reflecting much larger month-to-month amplitude in industry ad costs.
The rhythm shows clear seasonal pulses. Early summer began unusually soft, then CPMs climbed into late summer and spiked in October 2025 (about $26.10). A sharp dip followed in December ($13.96), then an ascent resumed into Q1 and peaked in April 2026 ($30.42) before easing into May ($25.00). These shifts create a pattern of troughs in mid-year and year-end followed by rebounds in late Q1 / spring — a cadence different in scale from the steadier global curve.
Monthly behavior is uneven: some months track closely to global levels, others deviate widely, producing a stop-start momentum rather than a smooth upward or downward slope.
Relative to the global CPM benchmark, HR & Staffing showed mixed performance. The narrowest gaps were about 1–2% below global (September and November), while the widest gap occurred in June when HR & Staffing CPMs were roughly 45% below the global median. Conversely, peak outperformance came in October and April when HR & Staffing ran about 28–30% above the global CPM. In short, the global trend was steadier (+$20.68 average with SD ≈ $2), while HR & Staffing in All countries available was more volatile and episodic (average ≈ $21.08, SD ≈ $5.6).
Understanding CPM analysis and Facebook Ads benchmarks for HR & Staffing in All countries available provides a data-grounded view of industry ad performance and country-specific ad costs relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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