Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
HR & Staffing CPMs moved from a mid‑teens baseline into the low‑to‑thirties over a 13‑month window, climbing sharply while the overall market followed a much flatter path. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark (COST_PER_THOUSAND_IMPRESSIONS / CPM).
The HR & Staffing series started at about $18.24 in July 2025 and finished at $33.19 in July 2026 — an increase of roughly 82% from start to finish. Monthly medians averaged about $23.55 (HR & Staffing) versus a $20.59 global CPM across all industries. The HR & Staffing low point was $13.96 in December 2025; the high was $33.19 in July 2026 — a range of about $19.23. Month‑to‑month movement was pronounced: average absolute monthly change ran about $4.52 (≈19% of the HR & Staffing mean), driven by swings such as a near $9.92 fall into December 2025 and sustained rises from January through April 2026. By comparison, the global benchmark’s average monthly swing was ~ $1.92 (≈9% of the global mean), marking HR & Staffing as materially more volatile.
The series shows a clear seasonal rhythm: a rise into October 2025 (peaking near $26.13), a steep softening into December (the trough at $13.96), then a vigorous rebound beginning in January 2026 and extending through Q2 into July 2026. April 2026 stood out at ~$30.49, followed by a short pullback in May and renewed gains in June–July. The global baseline, by contrast, peaked in November 2025 (~$24.26) and trended lower into July 2026 (~$16.47), illustrating different timing and magnitude of seasonal pressure between HR & Staffing and the broader market.
Across the year HR & Staffing averaged about 14% above the global CPM mean ($23.55 vs. $20.59). Yet the gap varied widely month to month. At its narrowest (September 2025) HR & Staffing was only about 1.6% below the global CPM; at its widest (July 2026) it exceeded the global benchmark by roughly 102%. Several months showed modest parity or slight underperformance (July, September and November 2025), but the dominant pattern was higher, more erratic CPMs in HR & Staffing through the first half of 2026. In volatility terms, HR & Staffing’s month‑to‑month swings were roughly twice the magnitude of the overall market’s swings.
This CPM analysis ties into Facebook Ads benchmarks, CPM analysis, CPC trends and industry ad performance literature by highlighting how HR & Staffing cost‑per‑thousand‑impressions diverged from global norms across All countries available. Understanding these COST_PER_THOUSAND_IMPRESSIONS benchmarks for HR & Staffing in All countries available gives clear, data‑grounded context for comparing country‑specific ad costs and broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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