Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
HR & Staffing CPMs moved from a mid‑teens baseline into the low‑to‑thirties over a 13‑month window, climbing sharply while the overall market followed a much flatter path. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark (COST_PER_THOUSAND_IMPRESSIONS / CPM).
The HR & Staffing series started at about $18.24 in July 2025 and finished at $33.19 in July 2026 — an increase of roughly 82% from start to finish. Monthly medians averaged about $23.55 (HR & Staffing) versus a $20.59 global CPM across all industries. The HR & Staffing low point was $13.96 in December 2025; the high was $33.19 in July 2026 — a range of about $19.23. Month‑to‑month movement was pronounced: average absolute monthly change ran about $4.52 (≈19% of the HR & Staffing mean), driven by swings such as a near $9.92 fall into December 2025 and sustained rises from January through April 2026. By comparison, the global benchmark’s average monthly swing was ~ $1.92 (≈9% of the global mean), marking HR & Staffing as materially more volatile.
The series shows a clear seasonal rhythm: a rise into October 2025 (peaking near $26.13), a steep softening into December (the trough at $13.96), then a vigorous rebound beginning in January 2026 and extending through Q2 into July 2026. April 2026 stood out at ~$30.49, followed by a short pullback in May and renewed gains in June–July. The global baseline, by contrast, peaked in November 2025 (~$24.26) and trended lower into July 2026 (~$16.47), illustrating different timing and magnitude of seasonal pressure between HR & Staffing and the broader market.
Across the year HR & Staffing averaged about 14% above the global CPM mean ($23.55 vs. $20.59). Yet the gap varied widely month to month. At its narrowest (September 2025) HR & Staffing was only about 1.6% below the global CPM; at its widest (July 2026) it exceeded the global benchmark by roughly 102%. Several months showed modest parity or slight underperformance (July, September and November 2025), but the dominant pattern was higher, more erratic CPMs in HR & Staffing through the first half of 2026. In volatility terms, HR & Staffing’s month‑to‑month swings were roughly twice the magnitude of the overall market’s swings.
This CPM analysis ties into Facebook Ads benchmarks, CPM analysis, CPC trends and industry ad performance literature by highlighting how HR & Staffing cost‑per‑thousand‑impressions diverged from global norms across All countries available. Understanding these COST_PER_THOUSAND_IMPRESSIONS benchmarks for HR & Staffing in All countries available gives clear, data‑grounded context for comparing country‑specific ad costs and broader Facebook Ads benchmarks.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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