Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Israel’s Facebook Ads CPMs sit well below the global benchmark yet move with sharper swings. Over the last 13 months, CPM for all industries in Israel averaged 7.7, compared with a 19.8 global median—about 61% lower on level—while month-to-month volatility was nearly double the global pace. The year told a clear rhythm: a strong start, a deep Q2 trough, and a steady rebound into Q4, ending slightly higher than where it began.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Israel’s CPM began at 8.9 in November 2024, fell to 6.5 in December, then lifted through early 2025: 8.4 in January, peaking at 10.2 in February before easing to 9.3 in March. A sharp reset followed—down to 5.0 in April and the yearly low of 4.8 in June—before a mid-year rebound to 8.8 in July and 8.2 in August. September softened to 5.6, then CPMs rebuilt to 7.9 in October and 9.1 in November 2025.
Across the period, Israel’s CPM ranged from 4.8 to 10.2 (a 5.4-point spread), averaging 7.7. The market finished roughly where it started—up about 2% from November to November—yet it traveled a choppy path to get there. Month-to-month moves averaged 2.1 points, with the biggest swing in March to April (−4.3) and the strongest rebound from June to July (+3.9).
Seasonality was pronounced. Q1 2025 was the priciest quarter in Israel at a 9.3 average, followed by a deep Q2 trough at 5.6. CPMs recovered in Q3 to 7.5, then held a firmer footing in early Q4 at 8.5 (October–November average), with a steady climb from October to November. The close of 2024 saw a notable December cooldown (−27% from November), a pattern mirrored globally, before costs stabilized in early Q1. In short: elevated costs early in the year, a spring reset, summer rebound, and late-year firmness.
While CPC trends and CTR performance add color on engagement, this CPM analysis isolates country-specific ad costs and their rhythm across the calendar.
Israel consistently priced below market. Against the 19.8 global average, Israel’s 7.7 CPM was about 61% lower overall. The monthly gap narrowed most in February (Israel 10.2 vs. global 18.0, roughly 43% below) and widened in June (4.8 vs. 19.4, about 75% below). Global CPMs moved more smoothly, with average monthly change of 1.1 points versus Israel’s 2.1. Global highs and lows ranged from 24.1 (November 2024) to 17.8 (January 2025), a tighter 6.3-point band relative to its higher mean.
Momentum also differed. From November to November, Israel edged up roughly 2%, while the global benchmark declined about 12% despite a Q4 lift. The global curve was steadier overall; Israel’s line was more episodic, with sharper troughs and rebounds.
This CPM analysis provides Facebook Ads benchmarks for all industries in Israel, highlighting country-specific ad costs that run structurally below the global average but with greater month-to-month movement. Understanding CPM trends for all industries in Israel helps marketers contextualize media costs against global industry ad performance patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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