Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Across 2025, Facebook Ads CPMs in Israel tracked well below the global benchmark, but with sharper month-to-month swings and a pronounced late-year surge. The Israeli market opened modestly, dipped through spring, rebounded midyear, and then spiked into November before easing in December—mirroring global holiday inflation, yet from a much lower base. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
For Israel, monthly median CPMs averaged $8.36 versus a $20.19 global average—about 59% lower for the year. The series started at $8.44 in January and ended at $10.82 in December, a 28% lift across the period (global +26%). The local high arrived in November at $14.90; the low hit in June at $4.85, creating a $10.05 peak-to-trough swing (roughly 1.2x the annual average), underscoring elevated volatility.
Key movements included:
Month-over-month absolute change averaged $2.80 in Israel, more than double the global benchmark’s $1.18, highlighting a choppier cost environment.
Seasonally, Israel showed a classic spring softness and an end-of-year acceleration. Q2 (Apr–Jun) was the softest period, averaging $5.55, with April and June both below $5.00–$5.00 territory. The summer saw a recovery in July before a brief late-summer lull. Q4 carried the year: October began the run-up, November marked the annual peak, and December cooled yet remained elevated compared to the start of the year. Globally, CPMs climbed more steadily across the calendar, with a pronounced October–November lift that was larger in absolute terms but smoother in cadence.
Relative to Facebook Ads benchmarks worldwide, Israel’s CPMs remained below market throughout 2025. The gap ranged from 41% below in November (the narrowest spread) to 75% below in June (the widest). By month:
In short, the global trend rose steadily (+16% from Jan to Oct, then holiday lift), while Israel’s path was choppier, with a deeper Q2 trough and a sharper Q4 rebound.
This CPM analysis of Facebook Ads benchmarks for all industries in Israel shows consistently lower country-specific ad costs versus the global average, stronger Q4 inflation, and higher month-to-month variability. Understanding Facebook Ads CPM benchmarks for all industries in Israel helps marketers contextualize industry ad performance and compare regional CPM trends to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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