Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
The headline: Israel’s cost-per-thousand-impressions (CPM) for all industries ran materially below the global benchmark across the last 13 months, but with sharper swings and a few pronounced spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Israel compared to the global benchmark.
Israel started the period in June 2025 with a low CPM of about $5.21 and closed in June 2026 at roughly $7.30 — a modest net lift but a choppy year in between. The monthly median CPM in Israel averaged about $8.65 over the period, with a low of $5.21 (June 2025) and a high of $15.18 (November 2025). By contrast, the global baseline averaged about $20.75, ranging from $18.80 to $24.21. In absolute terms Israel’s CPMs ran roughly 58% below the global average across the year.
Volatility in Israel was notable: the standard deviation of monthly CPMs was about $2.54 (≈29% of the Israel mean), and the average month‑to‑month absolute change was about $2.73. The single largest month‑over‑month jump in Israel came in October→November (+86%), and the biggest one-month fall was November→December (−30%). Those swings produced a range (max−min) of nearly $9.96 in Israel versus about $5.41 in the global baseline — almost twice the absolute spread.
Seasonally, both Israel and the global benchmark show a pronounced Q4 lift peaking in November 2025, suggesting a calendar-driven intensity around the year-end period. Israel’s November spike to $15.18 sits below the global November peak of $24.21 but represents the local high-water mark. After November, Israel dropped into December ($10.69) and then settled into mid-single-digit to low-double-digit CPMs through early 2026, with another uptick in April 2026 ($10.30). The rhythm is a mix of Q4 compression and early‑year rebound — the pattern shows intermittent surges rather than smooth seasonal rolls.
Relative phrasing highlights the gap: Israel’s CPMs trailed global levels across every month — at the narrowest gap (November 2025) Israel was about 37% below the global CPM; at the widest gap (June 2025) Israel was roughly 72% below. The global trend stayed in a tighter band around its $20–24 range, rising into late Q4 and remaining elevated through spring 2026, while Israel’s series was more volatile — larger percentage swings and a broader absolute range. In short, Israel was consistently below market on CPM, and more volatile month‑to‑month than the global baseline.
Understanding Facebook Ads CPM analysis and country-specific ad costs for all industries in Israel provides a clear picture of how industry ad performance in Israel diverged from broader CPM benchmarks across the year.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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