Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: Israel’s cost-per-thousand-impressions (CPM) ran materially below the global benchmark across the year, with sharp month-to-month swings and a distinct November spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Israel compared to the global benchmark.
Israel’s median CPM started the period in July 2025 at about $9.63 and finished June 2026 at roughly $9.79 — a flat overall trajectory on the surface, but one that masks meaningful moves inside the year. The Israeli 12‑month median was approximately $9.15, with values ranging from a low of $6.19 in September 2025 to a high of $15.18 in November 2025. By contrast, the global (baseline) median over the same 12 months averaged about $20.93 and ranged from roughly $18.81 to $24.26.
Month-to-month, Israel saw notable lifts and declines: a steady slide into September (6.19), a rebound into October (8.13), a sharp lift to the year’s peak in November (15.18), then a pullback in December (10.71) and into early 2026. Another trough hits in March 2026 (6.34) before a bounce in April (10.33). Average absolute monthly movement was about $2.52 in Israel — higher than the global average monthly swing.
Keywords like CPM analysis, Facebook Ads benchmarks and country-specific ad costs help frame this as a market where ad inventory priced significantly below global norms, but with pronounced intra-year variability.
The rhythm shows two clear seasonal beats: a Q3 softening into September and a pronounced Q4 lift centered on November. The November spike (15.18) contrasts with the September trough, creating the largest intra-year swing. Early Q1 shows moderation, with March again softer. This pattern reads like a market that experiences episodic peaks (notably late-year competition or demand) and intermittent pullbacks — a cycle of decline then rebound rather than a steady climb.
Across the year Israel’s CPMs were consistently below global levels — on average about 56% lower. Monthly gaps varied: the narrowest gap occurred in November 2025, when Israel’s CPM was roughly 38% below the global CPM; the widest gap appeared in March 2026, about 71% below. Israel’s average monthly volatility (≈ $2.52) was about 58% higher than the global average monthly swing (≈ $1.59), and Israel’s overall range (~$9.0) exceeded the baseline range (~$5.5), signaling a more volatile local market despite lower absolute prices.
This CPM analysis of All industries in Israel situates country-specific ad costs within global Facebook Ads benchmarks and CPM analysis frameworks, offering a clear view of industry ad performance and volatility for Israel.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC may rise during Passover as consumers prepare homes and plan meals. Media consumption may change during the fall holidays: consumers are often offline during holidays, while advertising demand may peak in the prior week. Yom HaAtzmaut may increase tourism and leisure engagement. Hanukkah may raise e-commerce CPMs for toys and electronics.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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