Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Israel’s CPM (cost per thousand impressions) spent 2025 priced well below the global benchmark, yet moved with pronounced momentum: a deep mid‑year trough followed by a sharp Q4 lift. The year opened near $8.44, dipped to a June low around $4.85, then surged to a November spike near $14.90 before easing to $11.03 in December. Volatility was notably higher than the global pattern, with several abrupt swings standing out. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across all industries in Israel, CPMs averaged about $8.38 in 2025, ranging from a low of $4.85 in June to a high of $14.90 in November. The year began at $8.44 and ended at $11.03, a 31% lift from January to December. The most dramatic drop came in April, when CPMs fell 46% month over month from March ($9.20 to $5.00). That softness extended into June, the annual low, before a brisk rebound: June to July jumped 81% ($4.85 to $8.76). The late‑year climb was even more pronounced, with an 86% leap from October to November ($8.03 to $14.90) and a typical December cool‑off (−26% to $11.03).
Monthly volatility in Israel averaged a $2.78 absolute move, roughly a third of the country’s average CPM. The rhythm is clear: a Q2 valley, a gradual rebuild through Q3, and a sharp Q4 acceleration anchored by November’s peak.
Quarterly pacing highlights the shape of the year. Q1 averaged $9.27, relatively steady. Q2 slid to $5.55, the softest stretch, reflecting subdued demand and pricing pressure in April–June. Q3 recovered to $7.37 as CPMs gradually rebuilt through late summer. Q4 was the strongest at $11.32, propelled by November’s spike and a still‑elevated December. This pattern aligns with broader seasonality where costs typically rise into Q4, though Israel’s mid‑year dip was deeper and its end‑of‑year lift more forceful than many markets.
Compared with the global benchmark, Israel’s CPMs were consistently below market. The global average for 2025 landed near $20.15, with a low around $17.73 in January and a high of $25.22 in November. Globally, the trajectory rose steadily across the year (+24% from January to December), with a controlled build into Q4.
Israel priced at a sizable discount throughout: on average about $11.8 below global levels (roughly 58% lower). The gap narrowed to its least severe in November (about 41% below global CPMs), while the widest spread appeared in June (about 75% below). Volatility was also higher in Israel: average absolute monthly moves of $2.78 versus $1.21 globally, indicating choppier month‑to‑month pricing around the same seasonal crest in November.
In summary, CPM analysis for all industries in Israel shows a low‑cost, high‑volatility year with a pronounced Q2 trough and a decisive Q4 spike, consistently tracking below the global Facebook Ads benchmarks. Understanding CPM trends and country‑specific ad costs helps frame industry ad performance in Israel against worldwide patterns, offering a clear read on how 2025 pricing evolved across the market.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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