Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
IT Services & Outsourcing CPMs moved from anomalously low levels in mid‑2025 to extreme spikes in early 2026, ending the 12‑month window well above the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in All countries compared to the global benchmark.
The period opens at about $3.4 CPM in June 2025 and finishes at roughly $56 CPM in May 2026 — a roughly 16x increase from start to finish. Across the 12 months, IT Services & Outsourcing averaged about $27 CPM, with a low of $3.37 (June 2025) and a high of $63.91 (April 2026). By contrast, the global baseline averaged roughly $20.7 CPM over the same months.
Month‑to‑month moves were dramatic. Early summer was unusually inexpensive (June–July under $9 CPM), then costs climbed into the mid‑teens and low‑20s by September. October saw a sharp pullback (~$10 CPM), followed by a December spike (~$33 CPM). The largest acceleration came in March–April 2026 when CPMs jumped to ~$59 and ~$64 respectively, before settling to ~$56 in May. Volatility was pronounced: the standard deviation for IT Services & Outsourcing was about $20.3, versus roughly $1.9 for the global baseline — roughly ten times more variable.
Rhythms are uneven rather than smoothly seasonal. The dataset shows softer pricing in late Q2 and an early Q3 build, an autumn dip, a December lift, and then a striking escalation through late Q1 into Q2. Large spikes in December and again in March–April stand out as the most consequential monthly shifts, interrupting what might otherwise look like a cyclical pattern. The baseline shows much smaller seasonal swings (single‑digit dollar shifts) compared with the IT Services series’ multi‑dozen dollar surges.
Relative to the global CPM benchmark, IT Services & Outsourcing began the year well below market — 30–80% under the baseline in June–July 2025 — then oscillated across the benchmark. From September 2025 and in December, the vertical moved above global levels (roughly 30–60% higher in those months). The gap widened dramatically in Q1–Q2 2026: March–April were roughly 150–170% above baseline CPMs. Overall, the IT Services & Outsourcing series ran about 31% above the global benchmark on average, but with far greater volatility and several months of extreme premium pricing.
Understanding Facebook Ads CPM benchmarks for IT Services & Outsourcing in All countries provides a clear view of how industry ad costs can diverge from broader CPM analysis, highlighting periods of acute price pressure and unusually low price windows.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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Cost per thousand impressions across different markets
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