Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: CPMs for IT Services & Outsourcing ran materially higher and far more erratic than the global benchmark across the last 12 months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for IT Services & Outsourcing began the period at roughly 8.98 and finished near 57.10 — a dramatic run-up. Over July 2025–June 2026 the median CPM for this industry averaged about 31.7, with a low of 8.98 (July 2025) and a high of 63.91 (April 2026). By contrast, the global baseline averaged about 20.9 over the same months, ranging narrowly from about 18.81 to 24.26.
Key monthly moves read like a series of lifts and corrections: a modest rise from July into September (8.98 → 24.90), a pullback in October (10.40), a winter spike in December (32.68), then a sharp climb in Q1 that cascaded into the year’s peak in March–April (58.81 → 63.91). The year closed with elevated levels through May–June (56.11 and 57.10).
Volatility was pronounced: IT Services CPMs changed by an average absolute of roughly 60% month-over-month, driven by swings of +121% (Feb→Mar) and +152% (Nov→Dec) as well as steep declines like −58% (Sep→Oct). The global baseline, in contrast, exhibited an average monthly absolute move near 7.5%, showing much steadier rhythm.
The rhythm shows multiple short-term peaks rather than a single seasonal crest. Early Q4 (Nov–Dec) saw a notable jump into December, followed by a retrenchment in January. Q1 delivered a steep acceleration (Feb→Mar), and Q2 maintained high CPMs rather than the typical post-Q1 cooldown. Peaks clustered around December and March–April, while the softest readings landed in midsummer and October.
This pattern contrasts with benign baseline seasonality where November edges higher and other months move more modestly. The IT Services & Outsourcing series reads as episodic surges against a steadier global cadence.
Measured against the baseline, IT Services CPMs averaged about 51% above global levels across the year. The relationship swung widely month-to-month: the industry started the series about 52% below the global CPM in July 2025, then flipped to being above average — at its narrowest gap the industry was ~26% below global in January 2026, and at its widest it ran roughly 170% above the baseline in April 2026. In short, IT Services & Outsourcing in All countries available was more volatile and, on average, costlier than broad-market CPMs.
Understanding CPM analysis and Facebook Ads benchmarks for IT Services & Outsourcing in All countries available clarifies how industry ad costs diverged from global patterns, highlighting higher average CPMs, exceptional month-to-month swings, and pronounced peaks in December and March–April.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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