Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
CPM for IT Services & Outsourcing ran hot and choppy across all available countries, consistently pricing above the global Facebook Ads benchmark while swinging through pronounced peaks and troughs. The series opened with elevated Q4 2024 costs, collapsed in January, and then oscillated between mid-20s and low-60s through late 2025. Despite multiple rebounds, the period ended well below where it began. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing across all available countries compared to the global benchmark.
Key moves:
Five of the twelve months cleared 50 CPM (Nov, Dec, Feb, Apr, Sep), underscoring a market that repeatedly revisited premium territory despite multiple resets.
Seasonality was pronounced. Q4 2024 delivered the most expensive CPMs of the period, with December setting the year’s high. January marked the sharpest trough, consistent with broader paid social patterns. The market then rotated through two mini-cycles: February–April re-expansion into the mid-50s/60s, a midyear tempering through July, and a late Q3 bounce in September before easing into October. Performance typically tightens in Q4 as competition rises; here, the pattern was strong in late 2024 but softer in early Q4 2025.
Across every month, IT Services & Outsourcing CPMs stayed above the global benchmark. On average, the industry’s CPM ran about 141% higher than the global level (47.44 vs. 19.65). The gap was widest in December 2024, when CPM was roughly 309% above global, and narrowest in October 2025 at +37%. While the global trend was steady within an 18–21 band for most of the year (−13% from November 2024 to October 2025), the industry’s path was markedly choppier, punctuated by double-digit monthly swings and two strong rebounds.
This CPM analysis captures Facebook Ads benchmarks for IT Services & Outsourcing across all available countries: a high-cost, high-volatility profile that consistently priced above the global market while cycling through pronounced Q4 highs, a Q1 trough, midyear moderation, and a late-Q3 lift. Understanding Facebook Ads CPM benchmarks for IT Services & Outsourcing across all available countries helps teams gauge country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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