Facebook Ads CPM Benchmarks for IT Services & Outsourcing

Introduction

CPM pricing for IT Services & Outsourcing across all countries ran hot versus the market in 2025. The category averaged about $42.17 CPM, roughly double the global benchmark at $20.15, and moved through the year in sharp waves: early surges in February and April, a mid-year trough in July, and another lift in September and November before a December reset. Despite the turbulence, the year began at $28.79 (January) and ended near the same level at $28.32 (December), masking a very choppy path in between.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in all countries compared to the global benchmark.

The story in the data

Across 2025, IT Services & Outsourcing CPMs averaged $42.17 with a median around $38.39, ranging from a low of $27.93 in July to a high of $60.23 in February. The opening-to-peak jump was dramatic: February CPMs were up 109% from January, followed by a 50% retracement in March. Similar surges returned in April ($56.27), September ($58.27), and November ($52.95). Seven of the 11 month-to-month moves exceeded 15 points, and average absolute monthly change landed near $19—about 16 times more volatile than the global benchmark’s ~$1.21.

The range tells the same story: category CPMs swung across a $32 band (76% of the annual mean), compared with the global market’s $7.49 range (37% of its mean). In other words, IT Services & Outsourcing pricing not only sat above-market; it also swung far more aggressively month to month.

Seasonal and monthly dynamics

The strongest quarter was Q2 (average ~$47.89), supported by April’s spike. Q1 and Q3 were similar in level (~$39–$42 on average), but with very different rhythms: Q1 saw the year’s highest print in February, while Q3 fell to the annual low in July before rebounding strongly into September. Q4 followed a familiar pattern—an October softening, a pronounced November lift, and a December reset—mirroring broader auction dynamics where year-end competition elevates CPMs before post-peak easing.

Country vs. Global

IT Services & Outsourcing CPMs sat above the global benchmark every month by sizable margins—ranging from +28% in December (the narrowest gap) to +236% in February (the widest). On average, the category priced at roughly 2.1x the market. While global CPMs climbed steadily from January to December (+24%), the category finished essentially flat over the same window (−1.6%), but with much sharper swings. The baseline’s steadier ascent culminated in a November high ($25.22) and a mild December cooling ($22.04); the category mirrored the timing of peaks but at far higher levels and with more pronounced amplitudes.

Closing

This CPM analysis offers clear Facebook Ads benchmarks for IT Services & Outsourcing across all countries: consistently above-market pricing, pronounced monthly swings, and familiar Q4 dynamics with a November peak. Understanding Facebook Ads CPM benchmarks for IT Services & Outsourcing in all countries helps contextualize country-specific ad costs and compare industry ad performance to global patterns.