Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: IT Services & Outsourcing CPMs started the year unusually low and finished far above the market average, with a late-season surge that pushed costs to three- to five-fold the global norm. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in All countries available compared to the global benchmark.
Across June 2025–May 2026 the median cost per thousand impressions (CPM) for IT Services & Outsourcing averaged about $27.0, versus a global baseline average near $20.7 — roughly a 31% premium. The series began at a trough of $3.37 in June 2025, climbed into double digits by August, and first eclipsed the global benchmark in September at $24.90. After a brief dip to $8.43 in October, the category climbed again, with a December lift to $32.68. The most dramatic movement came in Q1–Q2 2026: CPMs surged to $58.81 in March and peaked at $63.91 in April before easing slightly to $55.95 in May.
Minimum and maximum values: low = $3.37 (June 2025); high = $63.91 (April 2026). From start to finish the market moved from $3.37 to $55.95 — an increase of roughly 1,560% — while the global benchmark moved modestly upward (~+20% from June 2025 to May 2026). Monthly absolute change averaged about $12.6 for IT Services & Outsourcing, versus only about $1.6 for the global baseline, signaling much greater month-to-month churn.
The monthly rhythm shows an unusual early-summer softness, with a deep low in June and a steady lift through late summer. September and December stand out as inflection points when CPMs first crossed then re-crossed the baseline. A strong Q1 surge accelerated into a pronounced Q2 peak: March–April 2026 together produced the largest back-to-back jumps, with March up roughly +122% versus February and April slightly above March. By contrast the global CPM series exhibited typical seasonal modest rises in Q4 and small rebounds into Q1, but without the sharp spikes seen in IT Services & Outsourcing.
Viewed relative to the baseline, IT Services & Outsourcing CPMs were below the global market in early months (June–August and October–January), trailing by 30–80% at times, then shifted to well above market levels from September and decisively so from December onward. At the narrowest gap (August) the category was about 30% below the global CPM; at the widest (April) it was roughly 168% above the baseline. Overall, this industry series was markedly more volatile and episodic than the steadier global CPM trend.
Understanding Facebook Ads CPM benchmarks and CPM analysis for IT Services & Outsourcing across All countries available provides a clear view of industry ad cost volatility and how country-specific ad costs compare to global industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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