Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
The headline: CPMs for IT Services & Outsourcing ran materially higher and far more erratic than the global benchmark across the last 12 months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for IT Services & Outsourcing began the period at roughly 8.98 and finished near 57.10 — a dramatic run-up. Over July 2025–June 2026 the median CPM for this industry averaged about 31.7, with a low of 8.98 (July 2025) and a high of 63.91 (April 2026). By contrast, the global baseline averaged about 20.9 over the same months, ranging narrowly from about 18.81 to 24.26.
Key monthly moves read like a series of lifts and corrections: a modest rise from July into September (8.98 → 24.90), a pullback in October (10.40), a winter spike in December (32.68), then a sharp climb in Q1 that cascaded into the year’s peak in March–April (58.81 → 63.91). The year closed with elevated levels through May–June (56.11 and 57.10).
Volatility was pronounced: IT Services CPMs changed by an average absolute of roughly 60% month-over-month, driven by swings of +121% (Feb→Mar) and +152% (Nov→Dec) as well as steep declines like −58% (Sep→Oct). The global baseline, in contrast, exhibited an average monthly absolute move near 7.5%, showing much steadier rhythm.
The rhythm shows multiple short-term peaks rather than a single seasonal crest. Early Q4 (Nov–Dec) saw a notable jump into December, followed by a retrenchment in January. Q1 delivered a steep acceleration (Feb→Mar), and Q2 maintained high CPMs rather than the typical post-Q1 cooldown. Peaks clustered around December and March–April, while the softest readings landed in midsummer and October.
This pattern contrasts with benign baseline seasonality where November edges higher and other months move more modestly. The IT Services & Outsourcing series reads as episodic surges against a steadier global cadence.
Measured against the baseline, IT Services CPMs averaged about 51% above global levels across the year. The relationship swung widely month-to-month: the industry started the series about 52% below the global CPM in July 2025, then flipped to being above average — at its narrowest gap the industry was ~26% below global in January 2026, and at its widest it ran roughly 170% above the baseline in April 2026. In short, IT Services & Outsourcing in All countries available was more volatile and, on average, costlier than broad-market CPMs.
Understanding CPM analysis and Facebook Ads benchmarks for IT Services & Outsourcing in All countries available clarifies how industry ad costs diverged from global patterns, highlighting higher average CPMs, exceptional month-to-month swings, and pronounced peaks in December and March–April.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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