Facebook Ads CPM Benchmarks for IT Services & Outsourcing

Introduction

Across all countries, IT Services & Outsourcing CPMs ran materially above the market in 2025 and moved with sharp, stop‑start momentum. The year opened and closed nearly flat (28.79 in January, 28.32 in December), but in between the category whipsawed through four distinct surges — February, April, September, and November — that lifted CPMs well beyond the global benchmark. Volatility was the defining feature: big lifts were often followed by equally abrupt cool‑downs.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in all countries compared to the global benchmark.

The story in the data

For IT Services & Outsourcing across all countries, CPM averaged 42.17 for the year, nearly double the 20.19 global average across all industries. The category’s high was 60.23 in February; the low was 27.93 in July, a range of 32.30 points. The median month sat at 38.4, still about 95% above the global median (19.7).

Momentum came in pulses:

• January to February jumped 109%, from 28.79 to 60.23.
• February collapsed into March (−50%), then April rebounded +86% to 56.27.
• A mid‑year slide bottomed in July (27.93) before a two‑month climb peaked in September at 58.27 (+49% from August).
• October dipped to 36.57, then November spiked to 52.95 (+45%) before a December reset to 28.32 (−47%).

On average, month‑to‑month swings measured 19.0 points, far more turbulent than the global benchmark’s 1.18‑point average change. The global series rose steadily through the year, peaking at 25.26 in November and never dipping below 17.75, while IT Services & Outsourcing oscillated between low‑30s troughs and high‑50s peaks.

Seasonal and monthly dynamics

The category showed a punctuated rhythm rather than a slow seasonal slope. Q1 delivered a dramatic February spike that reverted quickly in March. Q2 held the year’s highest quarterly average (47.9), propelled by April and May. Q3 split into a July trough and September peak, while Q4 combined a pronounced November push with a December cool‑off. By contrast, the broader market followed a more familiar arc: gradually firming through mid‑year and tightening into Q4 as competition rose, with November as the global high.

Country vs. Global

Relative to Facebook Ads benchmarks globally, IT Services & Outsourcing CPMs ran consistently above market all year: on average +109% versus the global all‑industry baseline. The gap was narrowest in December (+26%) and widest in February (+235%), with other notable spreads in April (+203%) and September (+192%). While the global trend climbed +26% from January to December, the category finished essentially flat (−1.6%) from start to end — not from lack of movement, but because surges and pullbacks balanced out over the year. In short, IT Services & Outsourcing was higher‑priced and significantly more volatile than the global aggregate.

Closing

This CPM analysis situates IT Services & Outsourcing within Facebook Ads benchmarks across all countries: consistently above‑market costs, marked by episodic spikes and sharper month‑to‑month variance than the global pattern. Understanding Facebook Ads CPM benchmarks for IT Services & Outsourcing in all countries helps teams evaluate country‑specific ad costs and compare industry ad performance against global trends.