Facebook Ads CPM Benchmarks for Manufacturing

Introduction

Manufacturing CPMs ran materially below the all‑industry global benchmark throughout the period, but with a calmer cadence. Across all countries, Facebook Ads CPMs for Manufacturing averaged about $10.17 from January 2025 to January 2026, versus $19.81 for the global all‑industry baseline—roughly half the market rate. The year’s defining rhythm was a long mid‑year plateau near the $9–$10 level, a sharp November surge, and a partial December giveback, before a firmer January 2026. Volatility was present but measured, with a notable narrowing of the gap to the global benchmark at the turn of the year.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing across all countries compared to the global benchmark.

The story in the data

Manufacturing CPMs started 2025 at $10.15 and ended January 2026 at $11.65, a 15% lift year over year. The low point arrived in August ($8.83), while the high came in November ($14.06). Over the 13 months, the average settled at $10.17, with seven of the first eight months printing below $10. The largest month‑to‑month increase occurred in November (+$3.46, +33%), followed by a December pullback (−$2.94, −21%). Average monthly volatility measured 0.99 points—steadier than the global baseline’s 1.63‑point swings.

For context, the global all‑industry CPM averaged $19.81 over the same window, with its own November spike ($25.22) and a steep cooldown into January 2026 ($15.74). Manufacturing tracked the same headline shape—muted mid‑year, Q4 surge—but with lower amplitude.

Seasonal and monthly dynamics

Seasonality is clear in the CPM analysis. Through Q1 and Q2 of 2025, Manufacturing CPMs hovered in a tight $9–$10 range (Q1 average $9.47; Q2 $9.25). Q3 nudged slightly higher on a September lift ($10.60; Q3 average $9.53), then Q4 accelerated: October held at $10.60 before November’s peak ($14.06), with December easing to $11.12. Q4 averaged $11.93—about 26% higher than Q1—mirroring the broader marketplace where competition typically intensifies into year‑end. January 2026 remained elevated for Manufacturing ($11.65), contrasting with the sharper global cooldown.

Country vs. Global

Across all months, Manufacturing CPMs were below the all‑industry global benchmark. The discount typically ranged from 26% to 57%:

• Narrowest gap: January 2026, Manufacturing was 26% below the global CPM ($11.65 vs. $15.74) as the market pulled back sharply while Manufacturing held firm.
• Widest gap: August 2025, 57% below ($8.83 vs. $20.38) during the mid‑year trough.

On average in 2025, Manufacturing CPMs were $10.04 compared to the global $20.15—roughly 50% lower. The global trend showed bigger swings (+33% Oct→Nov, then −29% Dec→Jan), while Manufacturing moved more moderately (+33% Oct→Nov, −21% Nov→Dec). In relative terms, Manufacturing was consistently “below market,” but also less volatile.

Closing

Facebook Ads benchmarks for CPM in the Manufacturing industry across all countries show a steady, below‑market cost profile with pronounced Q4 seasonality and a sharper November peak. Understanding these CPM trends and country‑agnostic ad costs helps frame industry ad performance versus the global all‑industry pattern and sets a clear reference for evaluating Manufacturing CPM performance against worldwide benchmarks.