Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Manufacturing CPMs are running well below the broader market but follow a similar seasonal rhythm, with a pronounced late-year climb. Across all countries, cost per thousand impressions (CPM) for Manufacturing stayed around half of the global, all‑industry benchmark most of the year, then accelerated sharply in Q4. August marked the softest point; November and December surged to yearly highs. Volatility was modest for most months before a brisk year-end lift.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing across all countries compared to the global benchmark.
Manufacturing CPMs started at $9.58 in December 2024 and ended at $16.90 in December 2025, a 77% year-over-year rise. The annual low arrived in August at $8.85; the high came in December at $16.90. Across the 13-month window, Manufacturing CPMs averaged $10.43, with month-to-month moves averaging $1.02—generally steady, punctuated by a decisive Q4 climb.
Key monthly movements show a gentle first-half drift and a strong finish:
Seasonality is clear in this CPM analysis. Manufacturing CPMs softened from late Q4 into Q1, remained compressed through Q2, and reached their annual bottom in August. From there, the rhythm flipped: a clean, four-month climb from September to December delivered a 64% lift from early fall to year-end. This pattern aligns with broader Facebook Ads benchmarks, where competition and spend intensity typically elevate CPMs in Q4 while Q1 and mid-year often run lighter on costs.
Quarterly averages underscore the arc:
Compared to the global, all‑industry benchmark (average $20.36), Manufacturing’s global CPMs (average $10.43) were about 49% lower. Monthly, Manufacturing ran 34–56% below market: the widest gap arrived in August (56% below), while the narrowest came in December (34% below). Both series climbed into Q4, but Manufacturing rose faster: +66% from January to December versus +43% for the global benchmark. Volatility was similar—$1.02 average monthly change for Manufacturing versus $1.08 globally—though the market’s largest single move occurred in October–November, while Manufacturing’s biggest jumps landed in November and December.
In short, Facebook Ads benchmarks show that CPMs for the Manufacturing industry across all countries stayed well below the global average, troughing in August and accelerating sharply through Q4. This CPM analysis helps quantify country-agnostic, industry ad performance and highlights the year’s clear seasonal cadence in manufacturing-specific, country-agnostic ad costs.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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