Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
The headline: Manufacturing CPMs ran well below the overall market across this 13‑month window, with a deep holiday trough and a muted rebound into mid‑2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in All countries available compared to the global benchmark.
Cost per thousand impressions (CPM) for Manufacturing began at about $11.66 in June 2025 and finished near $8.63 in June 2026 — a drop of roughly 26% from start to finish. The Manufacturing series averaged about $9.06 CPM over the period, with a high near $11.98 (September 2025) and a low near $4.94 (December 2025). By contrast, the global baseline averaged roughly $20.76 CPM, peaking at about $24.21 in November 2025 and bottoming around $18.83 in January 2026.
Monthly movement shows notable swings: after two summer months around $10–12, Manufacturing CPMs plunged in December 2025 (roughly a 57% month‑over‑month fall from November), stayed low in January, then climbed through February–March before settling into the $7–9 range by late spring. Average absolute month‑to‑month change was about $1.46 for Manufacturing, nearly identical to the baseline’s average monthly swing (~$1.48).
Seasonally, the series exhibits an unusual and sharp holiday trough: unlike the baseline — which rose into a November peak then softened modestly in December — Manufacturing CPMs collapsed in December and remained subdued into Q1. The pattern reads as a summer plateau (June–October), a late‑year collapse (December), followed by a partial rebound in Feb–Mar and relative stabilization through May–June 2026. Q4 shows the most dramatic volatility for Manufacturing, with the December trough standing out as the period of greatest softness.
Viewed against the global baseline, Manufacturing CPMs trailed consistently. On average they were about 56% below the global benchmark; put another way, Manufacturing CPMs ran at roughly 44% of the baseline. The gap was narrowest in September 2025 (Manufacturing ≈62% of global) and widest in December 2025 (≈25% of global). While the global trend recorded an overall rise (~+16% from June 2025 to June 2026), Manufacturing moved in the opposite direction (~−26%), producing a clear divergence between industry ad performance and the broader market.
Understanding cost‑per‑thousand‑impressions (CPM) patterns for Manufacturing across All countries available provides a data‑grounded view of Facebook Ads benchmarks, CPM analysis, CPC trends, CTR performance context, and broader country‑specific ad costs and industry ad performance comparisons.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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