Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Manufacturing CPMs ran materially below the overall market across this 13‑month window, with a distinct seasonal swing and sharp month-to-month moves. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in All countries available compared to the global benchmark.
Manufacturing cost‑per‑thousand‑impressions (CPM) started at roughly $9.81 in July 2025 and finished at $14.52 in July 2026 — a roughly 48% lift from start to finish. Over the period the median Manufacturing CPM averaged about $9.50, with a low of $4.94 (December 2025) and a high of $14.52 (July 2026). By contrast, the global baseline averaged about $20.59 per thousand impressions, peaking near $24.26 in November 2025 and bottoming at $16.47 in July 2026.
Volatility in Manufacturing was meaningful: the sample’s standard deviation was about $2.84 (coefficient of variation ~30%), and average absolute month‑to‑month moves were roughly $1.81. The global benchmark showed lower relative volatility (SD ≈ $2.24, CV ≈ 11%), with average monthly absolute moves near $1.92 but from a higher base.
Key monthly movements included a steady climb from July–October 2025 into the $11–12 range, a sudden collapse to $4.94 in December 2025 (a drop of roughly $6.46 month‑over‑month), then a recovery through H1 2026 with renewed momentum into June–July 2026 (+$3.18 June and +$3.20 July moves).
Seasonality is visible but asymmetric between the two series. The baseline shows a pronounced Q4 peak centered on November 2025, then a moderation into Q1 and spring. Manufacturing followed a different rhythm: an autumn plateau (Sept–Nov ~ $11–12), an unusually deep December trough (near $5), and a rebound across Q1–Q2 2026 that accelerated into a July high. The December trough and the strong late‑spring/early‑summer uplift create a punchy seasonal profile rather than a smooth Q4 peak typical of the global benchmark.
Across every month Manufacturing CPMs were below the global benchmark. On average Manufacturing ran about 54% below the global CPM. The gap widened to its largest in December 2025, when Manufacturing was roughly 75% below the baseline; the gap narrowed to its smallest in July 2026, when Manufacturing was only about 12% below global levels. In directional terms the global trend eased modestly year‑over‑year (≈‑13% from July 2025 to July 2026), while Manufacturing moved in the opposite direction with a strong upward swing (+48% over the same span), producing a converging profile by mid‑2026.
Understanding Facebook Ads CPM benchmarks and broader CPM analysis for Manufacturing in All countries available offers a clear, data‑rich view of how industry ad costs behaved versus overall market CPMs and seasonal patterns.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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