Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Headline: CPM climbed from a late‑spring trough into a Q4 spike, then retreated and rebounded through spring — the selected market tracked the global benchmark exactly.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in All countries compared to the global benchmark.
Cost per thousand impressions (CPM) started the period at $18.80 in June 2025 and finished at $21.90 in June 2026 — a net increase of about +16.5% from start to finish. Across the 13 monthly points the average CPM was roughly $20.75. The lowest recorded value was $18.80 (June 2025); the peak occurred in November 2025 at $24.21, a rise of about +28.8% from the opening month.
Month-to-month movement shows both steady increments and abrupt swings. Smaller moves dominated early summer (June → August moved only a few tenths of a dollar), then CPM climbed into October, jumped sharply in November (+$4.11), dropped almost as sharply in December (−$4.04), touched a trough in January 2026 ($18.83), and then recovered through March–April (peaking again at $23.79 in April 2026) before easing into May–June. Average absolute monthly change was about $1.48 (≈7% of the mean), and the monthly standard deviation was roughly $1.88, indicating moderate volatility around the $20–$21 band.
Seasonality is visible: late autumn (November) shows the largest upward pressure, producing the highest single-month CPM. That November spike is followed by an immediate correction in December and a softer low in January. Spring months (February–April) show a clear rebound phase, with March and April generating the next cluster of elevated CPMs. Summer months (June–August) were relatively calm and clustered below the year’s mean.
These rhythms create a pattern of Q4 peak, Q1 trough and spring rebound — a cycle that repeats in the 13‑month window with pronounced amplitude around holiday season.
Because the selected data equals the baseline for every month, All industries in All countries moved in lockstep with the global benchmark over this window. There is no gap to report: the selected market neither trailed nor led the baseline — instead, CPM trends, volatility (~$1.9 monthly SD) and the November spike are identical to the global pattern.
Keywords in context: this CPM analysis sits alongside other Facebook Ads benchmarks, and while focused on cost per thousand impressions it intersects with CPC trends, CPM analysis narratives and broader country-specific ad costs and CTR performance discussions.
Understanding CPM (Cost per Thousand Impressions) benchmarks for All industries in All countries provides a clear view of seasonal ad-cost rhythms and how global Facebook Ads benchmarks moved from $18.80 to $21.90 across the 13‑month window.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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