Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
New Zealand’s Cost Per Thousand Impressions (CPM) showed a choppy, high-variance year that diverged from the smoother global baseline. After a modest start in June 2025, CPMs in New Zealand spiked sharply in mid-2025, fell back to a low in early 2026, then rebounded into a second surge by June 2026. Volatility and two clear peaks mark the story more than a steady trend.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in New Zealand compared to the global benchmark.
New Zealand’s CPM began at about $16.22 in June 2025 and finished at roughly $37.01 in June 2026 — a net increase of about 128% over the 12 months. Across the 13 monthly medians, New Zealand averaged about $22.38 CPM. The global baseline averaged about $20.76 CPM over the same period, putting New Zealand roughly 7.8% above the global mean.
The local high came in August 2025 at approximately $51.05, while the trough was in March 2026 at about $12.34 — a raw range near $38.7 (roughly a 314% difference from trough to peak). Month-to-month movement in New Zealand was large: the average absolute monthly swing was about $8.7. By contrast, the global baseline averaged about $1.5 in absolute monthly change, so New Zealand’s CPMs were materially more volatile.
Key monthly movements: a sharp lift from $16.22 (Jun 2025) to $51.05 (Aug 2025), a steep drop back to $15.55 (Sep 2025), a gradual lull through early 2026 culminating at $12.34 (Mar 2026), and then a pronounced rebound to $30.89 (May 2026) and $37.01 (Jun 2026).
Rhythm in New Zealand was not textbook seasonal. The mid-winter spike in August 2025 is notable (a large outlier relative to neighboring months). The southern-hemisphere summer window (Dec–Feb) did not show a sustained, elevated peak; instead, CPMs sat in a mid-teens band across Dec–Feb before dipping to the March trough. A second surge developed in late Q2 2026 (May–June). The baseline global pattern was smoother, with a moderate rise into late 2025 and a steadier climb into spring 2026, whereas New Zealand’s pattern is punctuated by rapid lifts and collapses.
New Zealand alternated between below-market and above-market months. It trailed the global benchmark in several months (for example March 2026: NZ ~$12.34 vs global ~$22.21, about 44% below), but it outpaced global CPMs dramatically in spikes (August 2025: NZ ~$51.05 vs global ~$19.25, about 165% above). At its narrowest gap New Zealand was roughly 8–9% below the global CPM (December 2025); at its widest, it was roughly 165% above global levels in August 2025. Over the year the global baseline rose steadily (~+16%), while New Zealand’s series ended much higher (+~128%) but with far greater month-to-month swings.
Understanding Facebook Ads benchmarks, CPM analysis, and country-specific ad costs for All industries in New Zealand provides a clear picture of how local market dynamics can deviate from global CPC trends and CTR performance narratives. Understanding Cost Per Thousand Impressions (CPM) Facebook Ads benchmarks for All industries in New Zealand helps advertisers evaluate engagement trends and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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