Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Nonprofit CPMs ran well below the broader advertising benchmark over the 13-month window, with a quieter, lower-cost profile that shifted into a late rise. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in All countries compared to the global benchmark.
Cost per thousand impressions (CPM) for Nonprofit started at about $10.62 in July 2025 and finished at $13.68 in July 2026 — a net lift of roughly 29% from the opening month. Across the period the Nonprofit CPM averaged about $12.6, with a low of $10.62 (July 2025) and a high of $15.70 (June 2026). Month-to-month moves were measurable but moderate: the average absolute monthly change was about $1.21, with the largest single jumps around November 2025 and the late‑spring rise into June 2026.
By contrast the baseline (global) CPM averaged roughly $20.6 over the same months. The global series began at about $18.86 (July 2025), peaked at $24.26 (November 2025), and troughed at $16.47 (July 2026). Baseline monthly swings were larger: average absolute monthly movement was around $1.92, driven by a sharp November rise and a steep decline into July 2026.
The Nonprofit curve shows a subdued summer start, a build heading into end‑of‑year, then a relatively flat winter and spring before a distinct uptick in May–June 2026. November 2025 produced an early cost spike to about $13.77, followed by minor softening through winter. The most pronounced momentum arrives in late spring — CPM rises from about $12.35 in April to $14.00 in May and peaks at $15.70 in June, before easing to $13.68 in July.
The global benchmark displays canonical seasonality: a Q4 lift (notably November 2025 at $24.26) and a pronounced pullback afterward, culminating in the July 2026 dip to $16.47. Overall, the baseline shows sharper peaks and troughs, while the Nonprofit line is steadier with one meaningful mid‑period climb.
On average, Nonprofit CPMs in All countries were roughly 39% below the global benchmark (average $12.6 vs $20.6). The monthly gap ranged materially: the narrowest spread occurred in July 2026 when Nonprofit CPM was about $13.68 versus a global $16.47 (roughly 17% below market), and the widest gap was in April 2026 when Nonprofit sat near $12.35 while global CPM reached $23.65 (about 48% below market). In short, Nonprofit ad costs run below market across every month observed, with relative gap tightening late in the series and widening most sharply around spring.
This CPM analysis highlights cost patterns for Nonprofit across All countries: a lower-cost, less volatile cadence than the global benchmark, punctuated by a late spring lift and a narrowing gap in July 2026. Understanding CPM analysis and country-specific ad costs for Nonprofit in All countries provides a clear frame for comparing industry ad performance to broader Facebook Ads benchmarks and CPM analysis across markets.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks