Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Nonprofit CPMs ran well below the broader advertising benchmark over the 13-month window, with a quieter, lower-cost profile that shifted into a late rise. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in All countries compared to the global benchmark.
Cost per thousand impressions (CPM) for Nonprofit started at about $10.62 in July 2025 and finished at $13.68 in July 2026 — a net lift of roughly 29% from the opening month. Across the period the Nonprofit CPM averaged about $12.6, with a low of $10.62 (July 2025) and a high of $15.70 (June 2026). Month-to-month moves were measurable but moderate: the average absolute monthly change was about $1.21, with the largest single jumps around November 2025 and the late‑spring rise into June 2026.
By contrast the baseline (global) CPM averaged roughly $20.6 over the same months. The global series began at about $18.86 (July 2025), peaked at $24.26 (November 2025), and troughed at $16.47 (July 2026). Baseline monthly swings were larger: average absolute monthly movement was around $1.92, driven by a sharp November rise and a steep decline into July 2026.
The Nonprofit curve shows a subdued summer start, a build heading into end‑of‑year, then a relatively flat winter and spring before a distinct uptick in May–June 2026. November 2025 produced an early cost spike to about $13.77, followed by minor softening through winter. The most pronounced momentum arrives in late spring — CPM rises from about $12.35 in April to $14.00 in May and peaks at $15.70 in June, before easing to $13.68 in July.
The global benchmark displays canonical seasonality: a Q4 lift (notably November 2025 at $24.26) and a pronounced pullback afterward, culminating in the July 2026 dip to $16.47. Overall, the baseline shows sharper peaks and troughs, while the Nonprofit line is steadier with one meaningful mid‑period climb.
On average, Nonprofit CPMs in All countries were roughly 39% below the global benchmark (average $12.6 vs $20.6). The monthly gap ranged materially: the narrowest spread occurred in July 2026 when Nonprofit CPM was about $13.68 versus a global $16.47 (roughly 17% below market), and the widest gap was in April 2026 when Nonprofit sat near $12.35 while global CPM reached $23.65 (about 48% below market). In short, Nonprofit ad costs run below market across every month observed, with relative gap tightening late in the series and widening most sharply around spring.
This CPM analysis highlights cost patterns for Nonprofit across All countries: a lower-cost, less volatile cadence than the global benchmark, punctuated by a late spring lift and a narrowing gap in July 2026. Understanding CPM analysis and country-specific ad costs for Nonprofit in All countries provides a clear frame for comparing industry ad performance to broader Facebook Ads benchmarks and CPM analysis across markets.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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