Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Norway’s Facebook Ads CPMs tracked well below the global benchmark for most of the year, but with sharper month-to-month swings and a late-year rebound that nearly closed the gap. The year opened with unusually low costs, surged into spring, softened through early autumn, and finished with a steady Q4 before a January lift.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Across January 2025 to January 2026, Norway’s CPM averaged $14.03, versus a $19.81 global average — about 29% lower overall. The period began at a trough: $9.30 in January 2025, the lowest point of the year. A sharp step-up followed in February (+$8.02), and CPMs peaked in April at $18.26, the annual high. After spring strength, costs eased: May dropped by $5.59 from April, and another pronounced dip arrived in September (down $5.05 from August) to $10.30. Q4 held in a modest $11–14 band before a December dip ($12.35) and a January 2026 rebound to $15.69. From first to last month, Norway rose 69%.
Volatility was notable. Norway’s average absolute month-to-month change was $2.72, considerably more volatile than the global benchmark’s $1.63. The biggest moves were clustered around inflection points: the initial surge from January to February, the spring-to-summer reset in May, the late-summer drop in September, and the new-year bounce in January 2026.
The pattern shows a classic lift into late Q1 and early Q2 (February–April), a midyear plateau in the mid-teens (June–August), and a softer late summer/early autumn (September–October). Q4 in Norway was steadier than spiky: October–December averaged $12.52, slightly below Q3’s $13.36, with November the strongest month of the quarter at $13.85. The year closed with a contrasting January picture: global CPMs fell sharply in January 2026, while Norway ticked higher, returning to mid-teens levels.
Norway’s CPMs sat below market most months, with the gap widest in September–November (45–48% below global levels). Parallel moves emerged at key moments: April was near parity (Norway $18.26 vs. global $18.57), and January 2026 essentially matched the world ($15.69 vs. $15.74). But the broader separation held: Norway averaged 21% below the global benchmark in Q1, 25% below in summer (June–August), and 45% below in Q4. Globally, CPMs rose steadily into a pronounced Q4 spike (peaking at $25.22 in November), while Norway’s Q4 remained muted and more linear. Overall, the global series climbed into late 2025 and then reset in January 2026, whereas Norway’s path was choppier with larger month-to-month swings but a strong finish.
This CPM analysis of Facebook Ads benchmarks for all industries in Norway highlights lower country-specific ad costs versus the global market, higher volatility, and a year that peaked in April before stabilizing into Q4 and rebounding in January. Understanding CPM trends and industry ad performance for Norway helps contextualize country-level dynamics against worldwide CPM benchmarks and broader CTR performance or CPC trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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