Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Norway’s Facebook Ads CPMs ran consistently below the global benchmark, but with sharper month-to-month swings and an earlier seasonal peak. From a very soft December 2024, costs in Norway nearly doubled by December 2025, yet remained materially cheaper than the worldwide median through every month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Across the 13-month window, Norway’s median CPM averaged 13.42, versus a 20.36 global average — about 34% lower overall. The period opened at 7.33 in December 2024, climbed rapidly into late winter, and closed at 14.00 in December 2025, a 91% lift year over year.
Highs and lows were pronounced. Norway’s low was that December 2024 trough (7.33), while the high landed in April 2025 at 18.26. Key movements included:
Volatility in Norway averaged 2.46 CPM points in absolute monthly moves — more than double the global benchmark’s 1.08 — underscoring a choppier cost environment even as levels stayed below market.
The rhythm in Norway skewed earlier than typical year-end pressure seen globally. Costs accelerated from January through April, then cooled in May before stabilizing mid-year around 14–15. September marked the softest late-year point, followed by a measured Q4 climb. Quarterly averages show Q2 as Norway’s high-water mark (15.24), ahead of Q1 (14.44), Q3 (12.97), and Q4 (13.06).
By contrast, the global pattern built steadily through the year and intensified in Q4: a modest Q1 (18.35) and Q2 (19.27), edging higher in Q3 (19.69), then a pronounced Q4 premium (24.10). Norway mirrored the broad shape of a late-year lift, but the amplitude was far smaller than the global step-up.
Norway’s CPMs sat below the global benchmark in every month, but the gap moved meaningfully over the year:
While global CPMs rose 24% from December to December (20.44 to 25.45), Norway’s near-doubling came off a much lower base, keeping country-specific ad costs comfortably below worldwide levels despite faster local momentum.
This CPM analysis summarizes Facebook Ads benchmarks for all industries in Norway, highlighting a below-market cost profile with higher volatility, an early spring peak, and a milder Q4 premium compared to the global trend. Understanding Facebook Ads CPM benchmarks for all industries in Norway helps advertisers evaluate country-specific ad costs and compare performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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