Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Norway’s cost-per-thousand-impressions (CPM) profile ran consistently below the global benchmark through the 13-month window, with sharper month-to-month swings and a few standout reversals. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Norway compared to the global benchmark.
Across July 2025–July 2026 Norway’s median CPM averaged about 11.1 (rounded) versus a global baseline average of roughly 20.6 — roughly 46% below the worldwide level. Norway’s CPM began at about 10.85 in July 2025 and finished at 6.85 in July 2026, a decline of roughly 37% from start to finish. The low point was 6.85 (July 2026) and the high point was 17.67 (June 2026). Volatility (monthly standard deviation) in Norway was approximately 2.92 CPM units, noticeably higher than the global volatility of about 2.15 — Norway was about 36% more volatile than the baseline.
Key monthly moves read like a series of lifts and drops: a summer low in September 2025 (≈6.87), a steady climb through autumn into a November 2025 lift to ~13.68, a plateau across December–April in the low-teens, then a sharp spike in June 2026 (+69% month-over-month from May to June) and an abrupt rebound-to-drop into July 2026 (−61%). Those swings produced a broader range in Norway than in the global baseline, which hovered between ~16.47 and ~24.26.
Seasonally, Norway showed a modest Q4 uptick with the November 2025 peak, mirroring the global balance of heightened competition in late autumn — though at a lower absolute CPM. The winter-to-spring window (December–April) settled around the low-to-mid-teens in Norway, then summer produced the most dramatic pivot: June’s sudden lift and the following July trough created one of the year’s sharpest short-term reversals. Overall rhythm: softer pockets in late summer/early autumn and sharp, short-lived spikes in late spring/early summer.
Month-by-month, Norway ran between roughly 36% and 80% of the global CPM. The narrowest gap occurred in June 2026 (Norway ≈17.7 vs global ≈22.0 — about 80% of global), while the widest gap was in September 2025 (Norway ≈6.9 vs global ≈19.2 — about 36% of global). In aggregate phrasing: Norway was below average but more volatile, with intermittent months where the gap to the global CPM narrowed substantially.
Understanding Facebook Ads benchmarks, CPC trends, CPM analysis and country-specific ad costs for All industries in Norway gives a clear view of industry ad performance and how local CPM dynamics compare to global patterns.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC may rise during Easter and Ascension as Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated, which may increase media activity and ad competition. Shop closures on public holidays may reduce ad inventory. Pentecost weekend may reduce weekday competition.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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