Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Public Administration CPMs told a jagged story over the 12‑month window: overall slightly above the global benchmark but far more volatile, with dramatic dips in late summer and sharp rebounds in early spring. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in All countries available compared to the global benchmark.
COST_PER_THOUSAND_IMPRESSIONS (CPM) for Public Administration averaged about $22.16 over the period (July 2025–June 2026), compared with a baseline global average of roughly $20.93 — about 6% higher. The series opened at $25.37 in July 2025 and closed much lower at $10.89 in June 2026, a cumulative decline of approximately 57% from start to finish.
Monthly extremes were pronounced: the low point was $6.89 in September 2025, and the peak was $30.91 in April 2026 — a swing of about $24.02. Several months stood out as sharp moves rather than gradual shifts: September’s trough was followed by an October surge back above $25, and February and April 2026 registered pronounced peaks ($28.22 and $30.91 respectively). Conversely, June 2026 finished near the bottom again at $10.89.
Volatility was a defining characteristic. Average month‑to‑month absolute change in the Public Administration CPM series was roughly $8.54, compared with about $1.59 in the global baseline — roughly 5.4 times the baseline rhythm. That pattern signals frequent, large swings in CPM levels within this industry cohort.
Seasonal rhythm was irregular rather than textbook. Late Q3 (September) produced the deepest trough, followed by an immediate rebound in October. Q4 maintained relatively elevated CPMs (Oct–Dec clustered near the mid‑$20s), and early Q1 saw a modest dip before rising into late Q1/early Q2 peaks (February and April). June closed with another sharp drop. In short, instead of a smooth Q4 peak and Q1 lull, the Public Administration CPM curve shows episodic surges and collapses across quarters.
Aggregated across All countries available, Public Administration CPMs were intermittently above and below the global benchmark. For example, July, October, February and April were materially above baseline (July +35%, Feb +42%, Apr +31%), while September and June undershot benchmark levels (September −64%, June −51%). The global baseline followed a steadier upward trend (+~11% from July 2025 lows to April 2026 highs), whereas Public Administration was choppier with pronounced spikes and troughs — higher average CPM but much greater month‑to‑month variability.
Understanding Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country‑specific ad costs in the Public Administration industry for All countries available provides a clear view of industry ad performance and how it diverges from global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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