Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Public Administration CPMs told a jagged story over the 12‑month window: overall slightly above the global benchmark but far more volatile, with dramatic dips in late summer and sharp rebounds in early spring. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in All countries available compared to the global benchmark.
COST_PER_THOUSAND_IMPRESSIONS (CPM) for Public Administration averaged about $22.16 over the period (July 2025–June 2026), compared with a baseline global average of roughly $20.93 — about 6% higher. The series opened at $25.37 in July 2025 and closed much lower at $10.89 in June 2026, a cumulative decline of approximately 57% from start to finish.
Monthly extremes were pronounced: the low point was $6.89 in September 2025, and the peak was $30.91 in April 2026 — a swing of about $24.02. Several months stood out as sharp moves rather than gradual shifts: September’s trough was followed by an October surge back above $25, and February and April 2026 registered pronounced peaks ($28.22 and $30.91 respectively). Conversely, June 2026 finished near the bottom again at $10.89.
Volatility was a defining characteristic. Average month‑to‑month absolute change in the Public Administration CPM series was roughly $8.54, compared with about $1.59 in the global baseline — roughly 5.4 times the baseline rhythm. That pattern signals frequent, large swings in CPM levels within this industry cohort.
Seasonal rhythm was irregular rather than textbook. Late Q3 (September) produced the deepest trough, followed by an immediate rebound in October. Q4 maintained relatively elevated CPMs (Oct–Dec clustered near the mid‑$20s), and early Q1 saw a modest dip before rising into late Q1/early Q2 peaks (February and April). June closed with another sharp drop. In short, instead of a smooth Q4 peak and Q1 lull, the Public Administration CPM curve shows episodic surges and collapses across quarters.
Aggregated across All countries available, Public Administration CPMs were intermittently above and below the global benchmark. For example, July, October, February and April were materially above baseline (July +35%, Feb +42%, Apr +31%), while September and June undershot benchmark levels (September −64%, June −51%). The global baseline followed a steadier upward trend (+~11% from July 2025 lows to April 2026 highs), whereas Public Administration was choppier with pronounced spikes and troughs — higher average CPM but much greater month‑to‑month variability.
Understanding Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country‑specific ad costs in the Public Administration industry for All countries available provides a clear view of industry ad performance and how it diverges from global patterns.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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