Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Public Administration CPMs moved with sharp, episodic swings across the 12-month window — overall a bit higher than the market but far more volatile. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in All countries compared to the global benchmark.
Cost per thousand impressions (CPM) for Public Administration averaged about $23.30 across June 2025–May 2026, with values ranging from a low of $6.89 in September 2025 to a high of $30.91 in April 2026. By comparison the global baseline averaged roughly $20.66 over the same months — meaning Public Administration sat about 13% above the market on average. The series began at $22.04 in June 2025 and finished at $25.75 in May 2026, a net rise of about 17% year‑over‑year for the window, but that headline masks extreme month-to-month movement: average absolute monthly swings were near $7.5 for Public Administration versus about $1.6 for the baseline.
Notable month points: September 2025 was an outlier trough at $6.89 (roughly 64% below global CPM that month). Conversely, February and April 2026 were strong peaks ($28.22 and $30.91), with February ~42% above baseline and April ~30% above baseline.
The rhythm is punctuated rather than smooth. Late Q3 produced a pronounced dip (September), followed by a sharp rebound into Q4 (October–December) where CPMs clustered in the mid‑$20s. Early 2026 showed renewed variability: January held in the low $20s, February spiked, March softened, and April produced the year’s maximum. This pattern reads like a market with intermittent demand surges and occasional supply-driven troughs — softer pockets in late Q3 and periodic uplift toward end‑of‑year and select early‑year months.
Against the global CPM trend, Public Administration was generally above average but much more erratic. Over the year the baseline rose steadily (roughly +20.6% from June to May), while Public Administration rose +16.9% over the same span but with choppier month-to-month movement. At its narrowest gap, Public Administration sat about 13% above baseline (several late‑year months); at its widest divergence it was roughly 64% below in September 2025. Volatility compares starkly: Public Administration’s average month-to-month absolute change (~$7.5) was about 4.8× the global benchmark’s (~$1.6), underscoring a market that swings more sharply than the broader set.
This CPM analysis — part of Facebook Ads benchmarks and CPM analysis for Public Administration across All countries — surfaces a higher‑than‑average cost structure with elevated volatility, offering clear context for industry ad performance and country-specific ad costs comparisons. Understanding CPM benchmarks for Public Administration in All countries helps advertisers evaluate industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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