Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Real Estate CPMs in the selected dataset ran consistently above the global benchmark for most of the 13-month window, but the market showed dramatic momentum swings — a midwinter peak followed by a steep summer collapse. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in All countries available compared to the global benchmark.
Across July 2025 → July 2026, Real Estate cost per thousand impressions (CPM) averaged about $28.66, versus a baseline global CPM of roughly $20.58 — approximately a 39% premium. The series started at $22.72 (July 2025) and finished at $10.32 (July 2026), a full-year decline of about 55%. The high-water mark was January 2026 at $47.84 CPM, more than double the global January baseline ($18.81) and the largest month-over-month lift in the set. The low came in July 2026 at $10.32, a sharp drop from June’s $27.92 (a ~63% month-to-month decline).
Monthly extremes: several large spikes occurred — August 2025 ($31.56), October ($30.54), November ($35.90), December ($32.67) and the January peak — while troughs beyond the July 2026 low were limited to early- and mid-spring dips near $23–$27. Over the year the Real Estate series displayed heavy swings: average month-to-month absolute movement was about $8.24, far larger than the baseline’s average change of about $1.92.
There’s a clear seasonal rhythm punctuated by outsized volatility. Late summer and autumn months showed recurring lifts (Aug–Nov 2025 and Oct–Dec 2025), culminating in an outsized January 2026 surge. After January, the series cooled into late winter and spring ($23–$30 range) before the abrupt collapse in July 2026. The baseline exhibited milder seasonality (a modest November peak near $24.26 and a quieter spring rise) versus the jagged pattern for Real Estate.
Relative to the global benchmark, Real Estate CPMs tracked above baseline for 12 of 13 months — ranging from roughly +7% (March 2026) to an extreme +154% (January 2026). At their narrowest gap, Real Estate was about 7% above global CPMs in March; at the widest, it sat roughly 154% higher in January. The final month reversed that relationship: July 2026 shows Real Estate ~37% below the global baseline as the category dropped to its annual low. Overall, Real Estate was more volatile and carried a higher average CPM than the global market.
Understanding CPM analysis and Facebook Ads benchmarks for Real Estate in All countries available helps frame how industry ad performance and country-specific ad costs can diverge from global patterns.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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