Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Real Estate CPMs ran consistently above the global Facebook Ads benchmarks throughout the period, with a pronounced surge in the back half of the year and sharp, attention-grabbing swings around late summer and Q4. Costs per thousand impressions started modest in January, softened in Q2, then accelerated into a dramatic August–November run-up before easing slightly into January 2026. The pattern is seasonal at a glance, but with much steeper amplitude than the overall market.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate across all countries compared to the global benchmark.
Real Estate CPMs opened 2025 at $22.49 and closed December at $38.71, a 72% lift across the year. The annual average landed at $29.85, with a low of $20.32 in June and the high at $40.76 in November; the $20 spread equals roughly 69% of the annual average, underscoring meaningful volatility.
Month-to-month movement was choppy: +32% from January to February, a −24% drop by April, then +36% into May and a −31% pullback in June. The most dramatic swing arrived in late summer: July to August jumped +57% to $39.58, only to retreat −35% in September before rebounding +42% in October and peaking in November. On average, monthly volatility measured about $7.5 CPM in 2025. January 2026 settled at $33.34, down 14% from December but still 48% higher year over year versus January 2025.
The softest stretch was Q2 (April–June), averaging $23.69 and marking the year’s trough in June. Q3 was mixed—July steady, August spiking to near-peak levels, and September correcting. Q4 was decisively elevated, averaging $38.69 across October–December with the annual high in November and still-strong December levels. This rhythm mirrors common auction-seasonality narratives—lighter midyear pacing followed by heavier late-year competition—yet Real Estate’s swings were notably larger than the market’s.
Compared to the global benchmark, Real Estate CPMs across all countries carried a premium every month. The 2025 Real Estate average was $29.85 versus the global $20.15, a +48% differential. The gap was narrowest in June (+3%) and widest in August (+94%), widening again into Q4 where Real Estate averaged $38.69 versus the global $22.98—about a +68% premium. From January to December, Real Estate CPMs rose 72% while the global market increased 24%. Volatility was also higher: Real Estate averaged $7.5 in monthly absolute swings versus $1.2 globally. By January 2026, divergence sharpened further—Real Estate was up 48% year over year, while the overall market declined 11%.
This CPM analysis shows Real Estate industry ad performance across all countries running above market with amplified seasonality and sharper swings than the global baseline. Understanding Facebook Ads benchmarks for CPM in the Real Estate industry across all countries helps marketers gauge country-specific ad costs, situate performance within global patterns, and interpret year-end pricing dynamics relative to broader market trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app