Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Real Estate CPMs ran hot across all countries, consistently clearing the global benchmark and swinging more sharply month to month. Over the 13-month window, Real Estate maintained a clear premium to the market, with a mid-year trough followed by a late-summer surge and a pronounced Q4 lift. August and November were the standout peaks; June marked the softest point. Volatility was a defining feature, with larger month-to-month moves than the global pattern.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate across all countries compared to the global benchmark.
Real Estate never dipped below the global CPM, but the gap varied widely — from a narrow +4% in June to a near-doubling (+99%) in August.
The year tracked a familiar but amplified rhythm. Prices eased into early Q1 (January at $22.50), firmed by March ($28.29), then softened through Q2, bottoming in June. A late-summer breakout lifted CPMs to $39.89 in August, followed by a brief September reset before Q4 accelerated again: October at $37.20 and a cycle high in November at $40.71, with December remaining elevated at $37.31.
Quarterly averages underscore the seasonality: Q2 averaged $23.65, Q3 climbed to $30.52, and Q4 jumped to $38.41 — roughly 62% higher than Q2. The global market also rose through the year, but with a gentler slope: Q2 averaged $19.27 and Q4 $24.10 (+25%).
Compared to the global Facebook Ads benchmarks, Real Estate CPMs were above market in every month. The premium was modest in April (+15%) and June (+4%) and pronounced in August (+99%), October (+73%), and November (+61%). While the global trend rose steadily from $20.44 in December 2024 to $25.45 in December 2025 (+24%), Real Estate’s path was choppier, ending higher (+18%) but with much larger intra-year swings.
In short, CPM analysis shows Real Estate advertising across all countries commanded higher, more volatile costs than the global benchmark, with a marked late-summer spike and a strong Q4. Understanding Facebook Ads benchmarks for CPM in the Real Estate industry across all countries helps teams assess country-specific ad costs in context and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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