Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Across 13 months of Facebook Ads benchmarks, Singapore’s cost per thousand impressions (CPM) ran structurally below the global average but gathered clear momentum through 2025. The year opened soft, troughed mid‑year, then accelerated sharply into Q4, ultimately narrowing the gap with the worldwide benchmark by year’s end. Volatility was present but manageable, with a few standout jumps in July and October and the high-water mark arriving in December.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
Singapore’s CPM started at 8.12 in December 2024 and ended at 14.10 in December 2025—up 74% year over year. The market’s low came in June (6.59), and the high in December (14.10), with the overall average at 9.5 across the period. Month to month, CPMs moved by an average of 1.10 points, or roughly 12% of the mean—noticeable but not erratic.
The first half of 2025 was subdued: January (7.67) and February (7.35) edged down from December’s starting point, before a March lift to 9.14. April slipped to 8.14 and May to 7.87, with the trough in June at 6.59. From there, momentum built: July jumped +2.56 points to 9.15, August pushed to 10.35, and September held at 10.09. The slope steepened into Q4—October 12.16, November 12.99, and a December peak of 14.10—more than doubling from the June low.
By halves, the progression is clear: H1 averaged 7.79 versus 11.47 in H2, a 47% lift. By quarters, Q1 averaged 8.05, Q2 softened to 7.53, Q3 rebounded to 9.86, and Q4 surged to 13.08.
Seasonality followed a familiar arc: softer early‑year conditions, a mid‑year lull, and a pronounced Q4 climb as competition and country‑specific ad costs typically intensify. In 2025, Singapore’s Q2 was the softest stretch, followed by a steady Q3 rebuild and an especially firm Q4. Unlike some markets where November peaks and December eases, Singapore continued to rise through December, setting the annual high.
Against the global CPM benchmark, Singapore remained below average but closed the distance late in the year. The global mean over the same period was about 20.0 versus Singapore’s 9.5, meaning Singapore CPMs averaged roughly 53% lower. The gap ranged from 66% below the global level at its widest (June) to 38% below at its narrowest (December). In other words, the spread narrowed dramatically as the year closed.
Globally, CPMs rose from 20.36 in December 2024 to 22.71 in December 2025 (+12%), with a clear November peak at 25.02 and a customary December step‑down. Month‑to‑month global volatility averaged 1.28 points; in percentage terms that equated to about 6% of the global mean—less choppy than Singapore on a relative basis, though larger in absolute points. The global pattern lifted into H2 by about 14%, while Singapore’s H2 was 47% higher than H1, underscoring a stronger late‑year acceleration locally.
Overall, this CPM analysis shows Singapore’s all‑industry Facebook Ads benchmarks running well below global levels but gaining meaningful traction through Q3 and especially Q4. Understanding Facebook Ads CPM benchmarks for all industries in Singapore helps advertisers read country‑specific ad costs, gauge seasonality, and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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