Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Singapore’s cost-per-thousand-impressions (CPM) trajectory tells a dramatic story: a high-cost mid‑2025 that collapses into a sustained low by mid‑2026, diverging sharply from a steadier global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.
CPM in Singapore began the window at about $28.43 in July 2025 and finished twelve months later at $3.31 in July 2026 — an 88% decline from peak to trough. The month-to-month profile shows a clear peak in October 2025 (roughly $35.30) and a low in July 2026 ($3.31). Over the 13-month series the median CPM for Singapore averaged approximately $15.1. By contrast, the baseline (global) median sat near $20.6, meaning Singapore’s overall CPM was about 27% below the global average across this period.
Highs and lows are stark: Singapore’s top months (Oct–Nov 2025) were 30–75% above the global CPM, while the H1 2026 run (Jan–Jul) landed 55–80% below global levels. Volatility in Singapore was pronounced — average absolute month-to-month moves were roughly $5.0 CPM, more than double the baseline’s average monthly swing of about $1.9. That larger volatility underpins the narrative: a rapid lift into Q4 2025 followed by a precipitous decline and a shallow, intermittent rebound in March 2026 ($10.17).
A strong Q4 peak appears in October–November 2025, consistent with elevated competition and higher CPMs in many markets; Singapore’s October figure stands out at $35.3, well above the global October baseline (~$20.1). December 2025 marks the inflection point — CPMs fall sharply to about $11.49, then slide further into Q1 and H1 2026 where levels stabilize at a new, lower band (roughly $3.3–$10.2). There is a small rebound in March 2026, but the rhythm through spring and early summer trends soft, culminating in the lowest recorded month in July 2026. The baseline shows a more muted seasonal cycle: a moderate Q4 rise and modest spring lift (March–April), then a summer dip to mid‑teens.
Singapore’s relationship to the global benchmark flips over the period. In mid‑2025 Singapore ran materially above the global CPM (July–Nov saw +17% to +76% differentials, peaking in October). After November the gap narrows and then reverses sharply: from December 2025 onward Singapore CPMs fall well below global levels, reaching near‑80% below the baseline by mid‑2026. Where the global CPM trend is relatively smooth (a mild decline of about 13% from July 2025 to July 2026), Singapore’s trend is far choppier — a dramatic Q4 lift and a deep, sustained decline through H1 2026. In short: more volatile, higher peaks, and much deeper troughs than the global pattern.
This CPM analysis — part of broader Facebook Ads benchmarks and CPM analysis for All industries in Singapore — highlights extreme shifts in country-specific ad costs versus a steadier global baseline. For anyone monitoring industry ad performance, CPC trends, CTR performance, and country-specific ad costs, the Singapore CPM story across this period is one of sharp seasonal lift followed by a prolonged collapse relative to global benchmarks. Understanding Facebook Ads CPM benchmarks for All industries in Singapore provides a clear, data-grounded view of how local market rhythms contrasted with worldwide patterns.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC may rise during Chinese New Year and Deepavali for gifting, food, and apparel. Good Friday, Hari Raya, and Vesak Day long weekends may change consumer behavior and media consumption. National Day promotions may raise ad costs in entertainment and tourism. Singapore's small, affluent market means events can affect retail.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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