Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Singapore’s Facebook Ads CPM told a story of two very different markets within one year: a soft, bargain-priced start followed by an aggressive run-up into peak season. The period opened at $7.94 in January 2025, far below the $17.73 global median, then vaulted to a $40.64 high in October before resetting to $8.82 in January 2026. Across all industries, Singapore averaged $21.50 over the 13 months—about 9% above the $19.81 global average—yet got there via much sharper swings than the worldwide trend.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
The range in Singapore was wide: from a low of $7.35 in February to a peak of $40.64 in October—a $33 spread. After a subdued Q1 (January $7.94, February $7.35, March $12.83), CPMs stabilized just below $13 in April–May before a dramatic June jump to $32.66, a 166% leap from May. The market cooled but stayed elevated through Q3 (July $29.66, August $26.22, September $27.45; Q3 average $27.78). October spiked another 48% month over month to $40.64, then receded to $34.31 in November and $26.33 in December. The year closed with a steep reset to $8.82 in January 2026, still 11% above the prior January.
Volatility was the defining feature: Singapore’s average month-to-month absolute change was $6.65, roughly four times the global benchmark’s $1.63. The cadence reads as a classic step-change: a low-cost start, a mid-year surge, a Q4 peak, and a sharp early-January cool-down.
Seasonality in Singapore was pronounced. Q1 was the softest quarter (average $9.37), Q2 lifted markedly ($19.28) on the strength of June, and Q3 held elevated pricing ($27.78) with gradual cooling. Q4 reached the cycle’s peak ($33.76), led by October’s surge and a still-elevated November, before easing into December and a larger-than-usual January reset. By contrast, the global pattern was steadier: Q1–Q3 clustered around $18–$20, with a milder Q4 lift (Q4 average $22.98) and a drop to $15.74 in January 2026.
Relative to the global benchmark, Singapore spent the first half of the year below market—typically 30–60% lower from January through May. From June through December, the script flipped: CPMs ran above global levels by 19–87% each month. The narrowest gap came in December (Singapore 19% above global), while the widest occurred in October (87% above). The largest deficit versus global landed in February (59% below). Over the full period, Singapore’s average CPM of $21.50 sat 8.5% higher than the global $19.81, but with far greater amplitude and faster month-to-month moves—clear evidence of more volatile country-specific ad costs.
While CTR performance and CPC trends add useful context, this CPM analysis isolates media price pressure. The data underscores a choppier, high-variance CPM profile in Singapore versus a smoother global curve.
Understanding Facebook Ads CPM benchmarks across all industries in Singapore helps teams evaluate country-specific ad costs, place CPM analysis in seasonal context, and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app