Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Across all industries in Singapore, Facebook Ads CPMs sat well below the global benchmark for most of the period, then accelerated sharply into late 2025. The market opened relatively elevated in November 2024, softened through mid‑year, and rebounded with conviction in Q3 before a steep Q4 lift that narrowed the gap with global rates to its tightest point. Volatility was a touch higher than the global pattern, with several standout swings around mid‑year and again in October–November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
Seasonality shows through clearly. CPMs moderated after the initial November 2024 reading, with December softness and a subdued Q1 that lifted in March. Q2 was the lightest stretch, culminating in June’s low. Q3 brought a healthier rhythm — July’s jump, August’s climb, and a mild September breather — before an emphatic Q4 run‑up. This late‑year escalation aligns with typical year‑end competition, though Singapore’s peak arrived in November, not October.
Globally, CPMs also reflected seasonal pressure but followed a different cadence: a strong November 2024 gave way to early‑year lows (January was the trough at $17.77), a mid‑year plateau, an October crest at $21.19, and an easing to $19.46 in November 2025.
This CPM analysis provides Facebook Ads benchmarks for all industries in Singapore, highlighting country‑specific ad costs that trailed global levels most of the year but rallied sharply into Q4 2025. Understanding Facebook Ads cost‑per‑thousand‑impressions benchmarks for all industries in Singapore helps advertisers evaluate pricing dynamics and contextualize performance against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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