Compare CPM benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Textiles advertising saw materially lower CPMs than the global market but a clear upward momentum into mid‑2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
Across August 2025–June 2026, Textiles cost‑per‑thousand‑impressions (CPM) averaged roughly $6.94, starting at $6.32 in August 2025 and finishing at $8.11 in June 2026 — a net increase of about 28% from start to finish. The low point arrived in December 2025 at $5.40, and the high was in April 2026 at $8.23. That high‑to‑low swing represents about a $2.83 move, or roughly a 52% range relative to the trough.
By contrast, the global CPM benchmark over the same months averaged about $21.12, with monthly values ranging from $18.81 to $24.26. Textiles ran near one‑third of the global CPM level on average — approximately 67% below the baseline — underscoring a large structural gap between industry ad costs and the overall market.
Volatility analysis shows Textiles experienced average month‑to‑month absolute moves of about $0.75 (≈11% of its mean), while the global benchmark moved about $1.71 monthly on average (≈8% of its mean). In percentage terms, Textiles CPMs were somewhat more variable month‑to‑month even though the absolute dollar swings were smaller.
The Textiles series traces a seasonal rhythm: a modest rise from August into September (from $6.32 to $7.38), stability through October–November (~$7.03–$7.13), a notable softening in December into January (down to $5.40–$5.48), followed by a rebound from February through April that peaked at $8.23. May shows a pullback to $7.43 before another uptick into June ($8.11). This pattern reflects a late‑year trough and a spring rebound, producing the strongest monthly climb between January and April.
The global baseline shows a sharper November spike (up to $24.26) and larger absolute month‑to‑month shifts (notably Oct→Nov and Nov→Dec moves of roughly $4 each), consistent with broader seasonal competition and budget timing in the overall ad ecosystem.
Viewed against the global CPM picture, Textiles in All countries consistently tracked well below market — roughly one‑third of global rates across the period. The gap was most pronounced in months when global CPMs spiked (for example November 2025), when Textiles stayed comparatively muted. Relative volatility differs by measure: Textiles exhibits smaller absolute USD swings but higher percentage variability around its lower mean, while the global benchmark shows bigger absolute swings tied to heavier seasonal budgeting.
Understanding Facebook Ads cost‑per‑thousand‑impressions (CPM) benchmarks for Textiles across All countries helps frame industry ad performance against broader CPM analysis and country‑specific ad costs trends. This view of Textiles CPMs against the global baseline clarifies where industry ad costs sit in the wider market.
Facebook advertising cost benchmarks
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPM values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Competition, seasonality, audience size, and ad quality affect CPM. Q4 can cost more. Smaller audiences and lower relevance scores often lead to higher CPMs.
Campaign objectives, bidding strategies, and time of day can change CPM. Conversion campaigns usually have higher CPMs than traffic campaigns, while broad targeting tends to lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Audience size and targeting both matter. Audience quality, including intent and fit with your offer, usually has more impact than size. Extremely tight audiences can raise CPM because delivery opportunities are limited.
Use CPM for awareness campaigns and CPC or CPA for performance campaigns. A high CPM can increase costs across the funnel.
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