Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: Textiles ran far below the global CPM benchmark but showed clear seasonal swings and a late‑period lift. “This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.” This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
Across the 11-month series (Jun 2025 → May 2026) Textiles averaged roughly $6.64 CPM, starting at $4.85 in June 2025 and finishing at $7.48 in May 2026 — a cumulative increase of about +54% from the first to last reported month. The textile low was $4.85 (Jun 2025) and the high was $8.16 (Apr 2026), a swing of roughly +68% from trough to peak.
Month-to-month movement was meaningful: average absolute change between reported months was about $0.82 (≈12% of the Textiles mean), with the largest single drop from November → December (−$1.73, about −24%) and notable lifts into August→September (+$1.05, +17%) and February→April (+1.36 across two months, ≈+25%). These numbers show a sector that lives at lower absolute CPMs but with proportionally sharper swings than the market at large.
Rhythm in the Textile CPMs is distinct. Early summer (June) sat at the year’s trough, then CPMs lifted into late summer and early fall (Aug–Nov) where they clustered in the mid‑$7 range. A pronounced softening occurred in Dec–Jan (around $5.40–$5.48), followed by a rebound through Q1 into a peak in April 2026 ($8.16), before a modest easing into May. That pattern — softer late Q4 and a rebound through Q1 into spring — echoes familiar seasonal pressure points seen across many channels, with textile-specific amplitude evident in the scale of the rebound.
Compared with the global CPM baseline (average ≈ $20.68 over Jun 2025–May 2026), Textiles ran materially lower: about 32% of the global rate on average (i.e., roughly 68% below). In absolute terms the global market averaged about $20.7 CPM while Textiles averaged $6.6 CPM.
The gap widened and narrowed across months. At its narrowest (September 2025) Textiles reached approximately 38–39% of global CPMs; at its widest (June 2025) they were only about 26% of the global level. Global monthly volatility (average absolute monthly change ≈ $1.56, ~7.5% of the global mean) was larger in dollars but smaller as a percent of the mean, underscoring that Textiles experienced higher relative volatility even while sitting at much lower absolute cost levels.
This narrative quantifies how cost‑per‑thousand‑impressions for Textiles in All countries available tracked well below global CPM benchmarks while demonstrating strong seasonality and a late spring lift. Understanding Facebook Ads benchmarks, CPM analysis, CPC trends, and industry ad performance for Textiles and All countries available provides a clear frame for comparing country-specific ad costs and broader market rhythm.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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