Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Textiles CPMs spent most of the year below the broader market, but the story isn’t just price—it’s motion. After a quiet December and January, the category plunged to an unusually low February, then climbed steadily through mid-year and accelerated into a strong November finish. Compared to the global all‑industry benchmark, Textiles showed lower costs but sharper swings, with one standout trough and a consistent Q4 lift that narrowed the gap.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles across all countries compared to the global benchmark.
For Textiles across all countries, median CPM opened at $12.92 in December 2024 and closed at $21.74 in November 2025—up 68% across the period. The annual average landed at $14.72, with a high of $21.74 in November and a low of $3.18 in February. Movement was dramatic early: a modest January uptick (+$0.11) gave way to a February drop to $3.18 (down roughly 76% month over month), followed by a March rebound to $10.81 (more than triple February). Spring stabilized: April ($15.04) and May ($12.69) set the base for a summer plateau near $18 in June–August. The category eased slightly in September ($16.15), then lifted in October ($17.48) and jumped in November to the yearly high ($21.74), a 24% month‑over‑month rise.
Volatility averaged 3.38 points per month for Textiles, nearly three times the global benchmark’s 1.20 points. By comparison, the all‑industry baseline averaged $19.92 CPM from December through November, ranging from a low of $17.80 (January) to $25.47 (November) with a comparatively narrow swing. The baseline also showed a pronounced Q4 lift and an extraordinary December spike to $84 in 2025, outside the Textiles comparison window.
The year’s rhythm for Textiles was marked by a deep Q1 trough—especially February—followed by a measured spring recovery and a steady summer band clustered around $17–$18 CPM. Early Q4 brought a clear acceleration, with November peaking for the year. This seasonal cadence echoes market‑wide dynamics where competition and budgets typically push CPMs higher in October and November, while early Q1 often softens. The baseline followed this familiar arc with a smoother ascent, culminating in a strong November and an exceptional December surge.
Textiles CPMs averaged about 26% below the global all‑industry benchmark for the period ($14.72 vs. $19.92). The monthly gap was widest in February (roughly 82% below market) and narrowest in July (about 6% below), with the category consistently below market every month observed. Trend momentum also differed: the global average rose a steady 25% from December to November, while Textiles advanced 68% over the same span—choppier early, then catching up into Q4. Range underscored that contrast: Textiles swung across an $18.56 band (from $3.18 to $21.74) versus $7.67 for the baseline (from $17.80 to $25.47).
Overall, this CPM analysis shows Facebook Ads benchmarks for Textiles across all countries running below the global average but with higher volatility and a strong Q4 finish. Understanding CPM trends for Textiles across all countries helps marketers evaluate category‑level ad costs and compare performance to global Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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