Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Textiles advertising saw materially lower CPMs than the global market but a clear upward momentum into mid‑2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
Across August 2025–June 2026, Textiles cost‑per‑thousand‑impressions (CPM) averaged roughly $6.94, starting at $6.32 in August 2025 and finishing at $8.11 in June 2026 — a net increase of about 28% from start to finish. The low point arrived in December 2025 at $5.40, and the high was in April 2026 at $8.23. That high‑to‑low swing represents about a $2.83 move, or roughly a 52% range relative to the trough.
By contrast, the global CPM benchmark over the same months averaged about $21.12, with monthly values ranging from $18.81 to $24.26. Textiles ran near one‑third of the global CPM level on average — approximately 67% below the baseline — underscoring a large structural gap between industry ad costs and the overall market.
Volatility analysis shows Textiles experienced average month‑to‑month absolute moves of about $0.75 (≈11% of its mean), while the global benchmark moved about $1.71 monthly on average (≈8% of its mean). In percentage terms, Textiles CPMs were somewhat more variable month‑to‑month even though the absolute dollar swings were smaller.
The Textiles series traces a seasonal rhythm: a modest rise from August into September (from $6.32 to $7.38), stability through October–November (~$7.03–$7.13), a notable softening in December into January (down to $5.40–$5.48), followed by a rebound from February through April that peaked at $8.23. May shows a pullback to $7.43 before another uptick into June ($8.11). This pattern reflects a late‑year trough and a spring rebound, producing the strongest monthly climb between January and April.
The global baseline shows a sharper November spike (up to $24.26) and larger absolute month‑to‑month shifts (notably Oct→Nov and Nov→Dec moves of roughly $4 each), consistent with broader seasonal competition and budget timing in the overall ad ecosystem.
Viewed against the global CPM picture, Textiles in All countries consistently tracked well below market — roughly one‑third of global rates across the period. The gap was most pronounced in months when global CPMs spiked (for example November 2025), when Textiles stayed comparatively muted. Relative volatility differs by measure: Textiles exhibits smaller absolute USD swings but higher percentage variability around its lower mean, while the global benchmark shows bigger absolute swings tied to heavier seasonal budgeting.
Understanding Facebook Ads cost‑per‑thousand‑impressions (CPM) benchmarks for Textiles across All countries helps frame industry ad performance against broader CPM analysis and country‑specific ad costs trends. This view of Textiles CPMs against the global baseline clarifies where industry ad costs sit in the wider market.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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