Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Global CPMs for the Textiles industry traced a choppier path than the broader market, with a dramatic early-year trough, a springtime lift, a steady midyear, and a Q4 surge that faded quickly into year‑end. Compared to the global all‑industry benchmark, Textiles CPMs were generally lower but far more volatile, punctuated by a sharp November peak and an exceptional drop to start 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles across all countries compared to the global benchmark.
Textiles CPM opened 2025 at $13.76 and ended the year at $12.95, before falling to $0.61 in January 2026. Across 2025, the industry averaged $16.09 CPM, well below the $20.15 global average. The year’s high landed in November at $22.89, while the low came in February at $3.18 (and an even lower $0.61 in January 2026).
The month-to-month rhythm was pronounced. After January, CPMs plunged 77% in February, rebounded 276% in March, and climbed another 89% into April’s $22.64 peak. Midyear steadied in the high teens to low 20s through August. Q4 brought a familiar lift: October rose to $17.89, November spiked 28% to $22.89, then December pulled back 43% to $12.95. Volatility averaged a $6.74 month‑over‑month swing for Textiles, more than four times the global benchmark’s $1.63, underscoring the sector’s sharper fluctuations.
Seasonally, Textiles CPMs were softest in Q1, surged in April, and held near‑market levels across Q2 and Q3. The industry mirrored typical year‑end pressures with a November high, but diverged in December as CPMs cooled sharply. The new year reset was unusually steep: January 2026 fell to $0.61, while the global benchmark eased to a more conventional $15.74.
Quarterly averages reinforce the rhythm: Textiles averaged $9.63 in Q1, $18.24 in Q2, $18.59 in Q3, and $17.91 in Q4. The pattern shows a clear lift from spring through early fall, with a brief Q4 surge that did not sustain into December.
Relative to the global benchmark, Textiles CPMs were 20% lower on average in 2025. The global trend climbed steadily from January to December (+24%), while Textiles ended the year slightly lower (−6%) despite interim highs. The gap narrowed meaningfully midyear: Q2 and Q3 averaged only 6–7% below global levels. April and August were the only above‑market moments (+22% and +3%, respectively). The widest gaps appeared in February (−82% vs. global) and January 2026 (−96%), while Q4 averaged 22% below the global benchmark due to December’s pullback.
In short, Facebook Ads CPM benchmarks for the Textiles industry across all countries show a year defined by sharp swings: a Q1 trough, an April lift, midyear stability near market, a November peak, and an abrupt reset. This CPM analysis helps frame industry ad performance against global patterns for Textiles across all countries.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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