Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Textiles in All countries ran consistently below the global CPM benchmark but gained momentum through the 12-month window, shifting from a soft mid-year trough into a spring lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries compared to the global benchmark.
Cost-per-thousand-impressions (CPM) for Textiles began the series at roughly $4.85 in June 2025 and finished at about $8.47 in June 2026 — a near 75% increase from start to finish. Over the period the median Textiles CPM averaged about $6.80, with a low of $4.85 (June 2025) and a high of $8.47 (June 2026). By contrast the global CPM baseline averaged roughly $20.76 across the same window.
Monthly movement shows notable lifts and declines: an early rise into late summer (to ~$7.38 in September), a modest pullback in October, a dip into December–January (down near $5.40–$5.48), then a pronounced rebound through spring, peaking in April at about $8.23 and again in June at $8.47. Absolute month-to-month swings averaged around 13% for Textiles, reflecting a choppier profile than the global benchmark.
Seasonality in the baseline leans toward a Q4 uplift (baseline peaked near $24.21 in November 2025), while Textiles did not mirror that same holiday spike. Instead, Textiles softened in late Q4 and early Q1, with the December–January trough near $5.40–$5.48. The strongest rhythm for Textiles appears in late winter and spring — February through June — when CPMs climbed steadily and reached the period high. This pattern points to a slower Q4 lift for Textiles relative to the overall market and stronger spring momentum.
Across months where both series align, Textiles CPMs ran roughly one-third of the global levels on average. The industry trailed global CPMs by between about 60% and 74% month-to-month: at its narrowest gap (June 2026) Textiles were roughly 39% of global CPMs; at its widest (June 2025) they were about 26% of the global benchmark. Volatility comparison underscores the difference in dynamics — Textiles’ monthly absolute changes averaged ~13% versus the baseline’s ~7%, making Textiles materially more volatile than the global CPM trend.
Understanding how Facebook Ads benchmarks, CPM analysis, CPC trends, and industry ad performance diverge across markets provides clear visibility into country-specific ad costs — in this case for Textiles across All countries.
Understanding Facebook Ads cost-per-thousand-impressions (CPM) benchmarks for Textiles in All countries helps advertisers evaluate industry ad performance and compare CPM patterns to global benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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