Facebook Ads CPM Benchmarks for Textiles

Introduction

Textiles ran cheaper and choppier than the market in 2025. Across all countries, CPMs for the Textiles industry averaged 16.50 versus the global all‑industry benchmark at 20.19—about 18% lower overall. The year opened modestly, plunged to an extreme trough in February, then rebounded sharply into a spring peak and a second crest in November before easing into December. Volatility was the defining theme, with wider month‑to‑month swings than the global pattern and a few standout outliers that set the rhythm for the year.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles across all countries compared to the global benchmark.

The story in the data

CPM began at 13.76 in January and ended at 17.89 in December, a 30% lift across the year. The low came early—February collapsed to 3.18—while the year’s highs clustered in April (22.64) and November (22.89). Average CPM for Textiles landed at 16.50, with a wide range from 3.18 to 22.89.

The monthly cadence shows sharp movements: −10.57 points from January to February, +8.78 into March, and a +10.68 surge into April. After a 41% pullback from April to May, mid‑year stabilized in a 16–21 band before another climb into November (+28% from October) and a 22% cooldown in December. On average, Textiles CPM moved 5.79 points month to month—nearly five times the global benchmark’s 1.18—underlining a more volatile cost profile.

Seasonal and monthly dynamics

Seasonally, Q1 was the softest period, averaging 9.63, largely due to the February trough. Q2 marked a rebound (18.24), led by the April spike; Q3 held steady (18.59) with August briefly pushing above market; and Q4 reached 19.56, buoyed by November’s near‑peak before easing in December.

This pattern aligns with familiar platform dynamics—Q4 competition typically raises CPMs—but Textiles showed a unique shape: an unusually deep Q1 dip, a spring spike out of cycle with the baseline, and a November crest followed by a sharper‑than‑market December pullback. The July–October corridor was comparatively even, with CPMs mostly between 16.7 and 20.95.

Country vs. Global

Against the global Facebook Ads benchmarks, Textiles CPMs were mostly below market. Only two months ran above the baseline: April (+22%) and August (+3%). The narrowest gap arrived in August (Textiles up 3% versus global), while the widest gap appeared in February (−82%). Quarter by quarter, Textiles trailed the global average by 47% in Q1, 6% in Q2, 7% in Q3, and 16% in Q4. Both series rose over the year—global CPM advanced 26% from January to December while Textiles rose 30%—but Textiles traveled the rockier path.

In total, Textiles’ 2025 CPM averaged 3.69 points below the all‑industry global level, with a range that was roughly 2.6x wider than the market (19.71 vs. 7.52). That combination—lower cost with higher variance—defined the industry’s ad cost profile across all countries.

Closing

This CPM analysis summarizes Facebook Ads benchmarks for the Textiles industry across all countries, highlighting a lower‑than‑market cost structure with notably higher volatility. Understanding cost‑per‑thousand‑impressions benchmarks for Textiles globally helps situate country‑specific ad costs and industry ad performance within broader market patterns.